User generated branding: integrating user generated content into brand management
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Gabler
2010
|
| Ausgabe: | 1st edition |
| Schriftenreihe: | Gabler Research : Innovatives Markenmanagement
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXVIII, 290 Seiten Illustrationen, Diagramme 21 cm |
| ISBN: | 9783834923240 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV037262025 | ||
| 003 | DE-604 | ||
| 005 | 20210127 | ||
| 007 | t | ||
| 008 | 110303s2010 gw a||| m||| 00||| eng d | ||
| 015 | |a 10,N10 |2 dnb | ||
| 015 | |a 10,A32 |2 dnb | ||
| 020 | |a 9783834923240 |c kart. : ca. EUR 59.90 |9 978-3-8349-2324-0 | ||
| 024 | 3 | |a 9783834923240 | |
| 035 | |a (OCoLC)655760784 | ||
| 035 | |a (DE-599)BVBBV037262025 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 044 | |a gw |c XA-DE-HE | ||
| 049 | |a DE-12 |a DE-1049 |a DE-Aug4 |a DE-634 | ||
| 082 | 0 | |a 658.82702854678 |2 22/ger | |
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 084 | |a QW 300 |0 (DE-625)142175: |2 rvk | ||
| 084 | |a 650 |2 sdnb | ||
| 100 | 1 | |a Arnhold, Ulrike |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a User generated branding |b integrating user generated content into brand management |c Ulrike Arnhold |
| 250 | |a 1st edition | ||
| 264 | 1 | |a Wiesbaden |b Gabler |c 2010 | |
| 300 | |a XXVIII, 290 Seiten |b Illustrationen, Diagramme |c 21 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Gabler Research : Innovatives Markenmanagement | |
| 502 | |b Dissertation |c Universität Bremen |d 2010 | ||
| 650 | 0 | 7 | |a User Generated Content |0 (DE-588)7616549-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
| 689 | 0 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | 1 | |a User Generated Content |0 (DE-588)7616549-8 |D s |
| 689 | 0 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-3-8349-8857-7 |
| 856 | 4 | 2 | |m B:DE-101 |q application/pdf |u http://d-nb.info/1000542955/04 |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-021175145 | ||
Datensatz im Suchindex
| _version_ | 1804143881704439808 |
|---|---|
| any_adam_object | |
| author | Arnhold, Ulrike |
| author_facet | Arnhold, Ulrike |
| author_role | aut |
| author_sort | Arnhold, Ulrike |
| author_variant | u a ua |
| building | Verbundindex |
| bvnumber | BV037262025 |
| classification_rvk | QP 624 QW 300 |
| ctrlnum | (OCoLC)655760784 (DE-599)BVBBV037262025 |
| dewey-full | 658.82702854678 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.82702854678 |
| dewey-search | 658.82702854678 |
| dewey-sort | 3658.82702854678 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st edition |
| format | Thesis Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T22:54:43Z |
| institution | BVB |
| isbn | 9783834923240 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021175145 |
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| physical | XXVIII, 290 Seiten Illustrationen, Diagramme 21 cm |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Gabler |
| record_format | marc |
| series2 | Gabler Research : Innovatives Markenmanagement |
| spelling | Arnhold, Ulrike Verfasser aut User generated branding integrating user generated content into brand management Ulrike Arnhold 1st edition Wiesbaden Gabler 2010 XXVIII, 290 Seiten Illustrationen, Diagramme 21 cm txt rdacontent n rdamedia nc rdacarrier Gabler Research : Innovatives Markenmanagement Dissertation Universität Bremen 2010 User Generated Content (DE-588)7616549-8 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Markenpolitik (DE-588)4144679-3 s User Generated Content (DE-588)7616549-8 s DE-604 Erscheint auch als Online-Ausgabe 978-3-8349-8857-7 B:DE-101 application/pdf http://d-nb.info/1000542955/04 Inhaltsverzeichnis |
| spellingShingle | Arnhold, Ulrike User generated branding integrating user generated content into brand management User Generated Content (DE-588)7616549-8 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)7616549-8 (DE-588)4144679-3 (DE-588)4113937-9 |
| title | User generated branding integrating user generated content into brand management |
| title_auth | User generated branding integrating user generated content into brand management |
| title_exact_search | User generated branding integrating user generated content into brand management |
| title_full | User generated branding integrating user generated content into brand management Ulrike Arnhold |
| title_fullStr | User generated branding integrating user generated content into brand management Ulrike Arnhold |
| title_full_unstemmed | User generated branding integrating user generated content into brand management Ulrike Arnhold |
| title_short | User generated branding |
| title_sort | user generated branding integrating user generated content into brand management |
| title_sub | integrating user generated content into brand management |
| topic | User Generated Content (DE-588)7616549-8 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | User Generated Content Markenpolitik Hochschulschrift |
| url | http://d-nb.info/1000542955/04 |
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