Moderne Marketing-Kommunikation: System, Prozess, Management
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Wiesbaden
VS, Verl. für Sozialwiss.
2011
|
| Ausgabe: | 1. Aufl. |
| Schriftenreihe: | Lehrbuch
|
| Schlagworte: | |
| Beschreibung: | XXII, 761 S. Ill., graph. Darst., Kt. |
| ISBN: | 9783531174310 3531174312 |
Internformat
MARC
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| 015 | |a 10,N42 |2 dnb | ||
| 020 | |a 9783531174310 |c Pb. : EUR 49.95 (DE) |9 978-3-531-17431-0 | ||
| 020 | |a 3531174312 |c Pb. : EUR 49.95 (DE) |9 3-531-17431-2 | ||
| 024 | 3 | |a 9783531174310 | |
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| 100 | 1 | |a Tropp, Jörg |d 1961- |e Verfasser |0 (DE-588)129544116 |4 aut | |
| 245 | 1 | 0 | |a Moderne Marketing-Kommunikation |b System, Prozess, Management |c Jörg Tropp |
| 250 | |a 1. Aufl. | ||
| 264 | 1 | |a Wiesbaden |b VS, Verl. für Sozialwiss. |c 2011 | |
| 300 | |a XXII, 761 S. |b Ill., graph. Darst., Kt. | ||
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Tropp, Jörg 1961- |
| author_GND | (DE-588)129544116 |
| author_facet | Tropp, Jörg 1961- |
| author_role | aut |
| author_sort | Tropp, Jörg 1961- |
| author_variant | j t jt |
| building | Verbundindex |
| bvnumber | BV037249787 |
| classification_rvk | AP 14450 AP 17200 MS 7970 QP 600 QP 630 |
| ctrlnum | (OCoLC)700466344 (DE-599)DNB1007554673 |
| discipline | Allgemeines Soziologie Wirtschaftswissenschaften |
| edition | 1. Aufl. |
| format | Book |
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| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV037249787 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:54:26Z |
| institution | BVB |
| isbn | 9783531174310 3531174312 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021163126 |
| oclc_num | 700466344 |
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| owner | DE-11 DE-703 DE-12 DE-Aug4 DE-188 DE-634 DE-B170 DE-573 DE-20 DE-898 DE-BY-UBR |
| owner_facet | DE-11 DE-703 DE-12 DE-Aug4 DE-188 DE-634 DE-B170 DE-573 DE-20 DE-898 DE-BY-UBR |
| physical | XXII, 761 S. Ill., graph. Darst., Kt. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | VS, Verl. für Sozialwiss. |
| record_format | marc |
| series2 | Lehrbuch |
| spelling | Tropp, Jörg 1961- Verfasser (DE-588)129544116 aut Moderne Marketing-Kommunikation System, Prozess, Management Jörg Tropp 1. Aufl. Wiesbaden VS, Verl. für Sozialwiss. 2011 XXII, 761 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Lehrbuch Marketing (DE-588)4037589-4 gnd rswk-swf Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s Kommunikationsstrategie (DE-588)4201794-4 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Tropp, Jörg 1961- Moderne Marketing-Kommunikation System, Prozess, Management Marketing (DE-588)4037589-4 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4201794-4 (DE-588)4123623-3 |
| title | Moderne Marketing-Kommunikation System, Prozess, Management |
| title_auth | Moderne Marketing-Kommunikation System, Prozess, Management |
| title_exact_search | Moderne Marketing-Kommunikation System, Prozess, Management |
| title_full | Moderne Marketing-Kommunikation System, Prozess, Management Jörg Tropp |
| title_fullStr | Moderne Marketing-Kommunikation System, Prozess, Management Jörg Tropp |
| title_full_unstemmed | Moderne Marketing-Kommunikation System, Prozess, Management Jörg Tropp |
| title_short | Moderne Marketing-Kommunikation |
| title_sort | moderne marketing kommunikation system prozess management |
| title_sub | System, Prozess, Management |
| topic | Marketing (DE-588)4037589-4 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd |
| topic_facet | Marketing Kommunikationsstrategie Lehrbuch |
| work_keys_str_mv | AT troppjorg modernemarketingkommunikationsystemprozessmanagement |