Branded!: how retailers engage consumers with social media and mobility
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
Wiley
2010
|
| Schriftenreihe: | Wiley & SAS business series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturangaben |
| Beschreibung: | XX, 264 S. Ill. |
| ISBN: | 0470768673 9780470768679 |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
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| 020 | |a 9780470768679 |c hbk |9 978-0-470-76867-9 | ||
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| 100 | 1 | |a Brennan, Bernie |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Branded! |b how retailers engage consumers with social media and mobility |c Bernie Brennan, Lori Schafer |
| 264 | 1 | |a Hoboken, N.J. |b Wiley |c 2010 | |
| 300 | |a XX, 264 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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| 500 | |a Literaturangaben | ||
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| 650 | 0 | 7 | |a Soziale Software |0 (DE-588)7550143-0 |2 gnd |9 rswk-swf |
| 653 | |a Branding (Marketing)--Computer network resources. | ||
| 653 | |a Social media. | ||
| 653 | |a Online social networks. | ||
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-021124809 | ||
Datensatz im Suchindex
| _version_ | 1804143803514224640 |
|---|---|
| adam_text | Contents
Foreword
ix
Preface
xiii
Chapter
1
introduction: Bringing Your Store
to Your Customers
.................................................1
YOUR CUSTOMERS ARE SPEAKING. ARE YOU LISTENING?
2
RETAIL
2.0 3
RETAIL LEADERS
5
YOUR WORLD IS CHANGING—ARE YOU?
9
Notes
10
Chapter
2
social Media
.........................................................11
DEFINITIONS
13
WHY MAKE SOCIAL MEDIA ANOTHER RETAIL CHANNEL?
14
DEMOGRAPHICS—NOT JUST KIDS!
17
POPULAR SOCIAL-MEDIA WEB SITES
17
WHERE TO FOCUS
31
TODAY S RETAILER ENGAGEMENT
32
Notes
33
Chapter
3
Mobility
................................................................37
DEFINITIONS
39
SMART PHONES CHANGE IT ALL
41
INTERSECTION OF SOCIAL MEDIA AND MOBILITY
44
RETAIL HAS BREAKTHROUGH OPPORTUNITY
44
VI ►CONTENTS
APPLICATIONS
FOR
MOBILE LEADERSHIP
47
RETAIL
MOBILE
INNOVATORS
52
Notes
52
Chapter
4
Starbucks: It s the Experience!
...........................55
LEARNING—FORMULATING—INNOVATING
55
TRANSFORMING STARBUCKS FOR THE FUTURE
57
MY STARBUCKS IDEA IS BORN
58
FINDING OUT WHERE CUSTOMERS ARE HANGING OUT
62
STARBUCKS MOBILE
70
DIGITAL LEADERSHIP
74
Notes
75
Chapter
5
Zappos: Your Culture Is Your Brand
................77
COMMITTED TO WOWING EVERY CUSTOMER
81
A VISION TO EMBRACE E-COMMERCE
82
WOW SERVICE ONLINE
84
AN EARLY LEADER IN ZOCIAL MEDIA
87
ZOCIAL MEDIA IS PERVASIVE
91
MOBILITY: THE NEXT CHANNEL
93
DELIVERING HAPPINESS: A PATH TO PROFITS, PASSION,
AND PURPOSE
94
Notes
95
Chapter
6
Wet Seal: ¡Runway Steals the Teen
Fashion scene
......................................................97
FAST FASHION TAKES CENTER STAGE
98
WET SEAL S FASHION COMMUNITY
100
FASHION—IT S ALL SOCIAL
105
MOBILE: SHOP ON THE GO
108
THERE S GOLD IN THOSE THREADS
108
SOCIAL
+
MOBILE
=
A GAME CHANGER
113
FARMVILLE FOR FASHION
115
Notes
117
CONTENTS«!
VII
Chapter
7
Macy s: Shooting for the Stars!
........................119
TWO GREAT BRANDS
119
MACY S STRATEGY REFRESHED
121
ENGAGING THE CUSTOMER
125
SOCIAL MEDIA IS FASHIONABLE
126
MOBILE MACY S
138
JUST THE BEGINNING
... 143
Notes
144
Chapter
8
i-SOO-Flowers.com: Build a Relationship
First—Do Business Second
..............................147
GOING UNDERCOVER IS REVEALING
148
PLANTING THE SEEDS OF SUCCESS
149
BEYOND FLOWERS
151
LEVERAGING SOCIAL COMMERCE THROUGH TECHNOLOGY
152
SOCIAL MEDIA BLOSSOMS
154
MOBILE: APP OF THE YEAR
162
INNOVATION IS A CORE STRATEGY
163
Notes
165
Chapter
9
JCPenney: Digital Transformation
.....................167
BUILDING A BRAND BY WINNING TOGETHER
168
FROM BIG BOOK TO DIGITAL LEADERSHIP
172
CULTURE OF TRANSPARENCY
173
SOCIAL AMBASSADORS
174
JCPENNEY LOVES MOBILE
183
A DIGITAL FUTURE FOR A TRADITIONAL PLAYER
186
Notes
186
Chapter
10
Pizza Hut: Creating the Perfect
Pizza—Digitally
..................................................189
TOPPING THE PIZZA MARKET
190
BUILDING THE YUM! DYNASTY
191
VIII
►CONTENTS
VALUE PLUS FAVORITES
=
A WINNING STRATEGY
192
ENABLING GLOBAL KNOWLEDGE SHARING
194
AN INNOVATOR IN SOCIAL MEDIA
196
THE KILLER APP FOR YOUR APPETITE
200
BRANDED! THROUGH SOCIAL AND MOBILE CHANNELS
204
LISTENING, ENGAGING, EXCITING!
207
Notes
209
Chapter
11
Best Buy: The connected world
.......................211
GROWTH STRATEGY
212
CROSS-CHANNEL: MEETING CUSTOMERS WHERE THEY ARE
215
A WIKI CULTURE
218
SOCIAL MEDIA: FROM THE INSIDE OUT!
219
A WEB
2.0
TOOL KIT IS BORN
221
THE HUB FOR ALL THINGS BEST BUY
223
HELPING MOBILE CUSTOMERS SHOP, LEARN, AND BUY
233
THE CONNECTED WORLD, TAKE TWO
237
Notes
237
Chapter
12
Analyzing Value: Social Media
..........................239
GETTING STARTED
239
WHAT S THE RETURN?
240
MINING THE GOLD
241
SOCIAL-MEDIA ANALYTICS
242
INSIGHTS TO ACTION
250
Notes
251
Chapter
13
Conclusion: Take the Lead
................................253
Notes
255
index
257
|
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV037210750 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:53:28Z |
| institution | BVB |
| isbn | 0470768673 9780470768679 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021124809 |
| oclc_num | 707170773 |
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| owner | DE-473 DE-BY-UBG DE-11 DE-573 |
| owner_facet | DE-473 DE-BY-UBG DE-11 DE-573 |
| physical | XX, 264 S. Ill. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Wiley |
| record_format | marc |
| series2 | Wiley & SAS business series |
| spelling | Brennan, Bernie Verfasser aut Branded! how retailers engage consumers with social media and mobility Bernie Brennan, Lori Schafer Hoboken, N.J. Wiley 2010 XX, 264 S. Ill. txt rdacontent n rdamedia nc rdacarrier Wiley & SAS business series Literaturangaben Online-Marketing (DE-588)7706419-7 gnd rswk-swf Soziale Software (DE-588)7550143-0 gnd rswk-swf Branding (Marketing)--Computer network resources. Social media. Online social networks. Online-Marketing (DE-588)7706419-7 s Soziale Software (DE-588)7550143-0 s DE-604 Schafer, Lori Verfasser aut Erscheint auch als Online-Ausgabe 978-0-470-93175-2 Digitalisierung UB Bamberg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021124809&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Brennan, Bernie Schafer, Lori Branded! how retailers engage consumers with social media and mobility Online-Marketing (DE-588)7706419-7 gnd Soziale Software (DE-588)7550143-0 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)7550143-0 |
| title | Branded! how retailers engage consumers with social media and mobility |
| title_auth | Branded! how retailers engage consumers with social media and mobility |
| title_exact_search | Branded! how retailers engage consumers with social media and mobility |
| title_full | Branded! how retailers engage consumers with social media and mobility Bernie Brennan, Lori Schafer |
| title_fullStr | Branded! how retailers engage consumers with social media and mobility Bernie Brennan, Lori Schafer |
| title_full_unstemmed | Branded! how retailers engage consumers with social media and mobility Bernie Brennan, Lori Schafer |
| title_short | Branded! |
| title_sort | branded how retailers engage consumers with social media and mobility |
| title_sub | how retailers engage consumers with social media and mobility |
| topic | Online-Marketing (DE-588)7706419-7 gnd Soziale Software (DE-588)7550143-0 gnd |
| topic_facet | Online-Marketing Soziale Software |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021124809&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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