Places: identity, image and reputation
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke, Hampshire
Palgrave Macmillan
2010
|
| Schlagworte: | |
| Online-Zugang: | Klappentext Inhaltsverzeichnis |
| Beschreibung: | IX, 168 S. |
| ISBN: | 9780230239777 9781349316281 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804143801474744320 |
|---|---|
| adam_text | List of Figure and Tables
ix
Introduction
1
1
Images of Place: Is This About Marketing, or Isn t It?
9
2
On Image and Trust
20
3
National Identity: Cause or Effect?
31
4
Should Places Have Simple Images?
38
5
Sketches of National Image and Identity
48
Pakistan and Mexico
48
Kenya
49
Denmark
51
Italy
53
Israel
57
Switzerland
61
Latvia
64
America
68
Albania
73
Bilbao and Dubai
74
Asia
75
China
77
6
When Does Marketing Make Sense?
84
7
Public Diplomacy and Place Branding: Where s the Link?
94
8
Brand Europe
-
Where Next?
103
How the world sees Europe
105
Defining brand Europe
109
9
Public Sector, Private Sector
117
10
The Media and National Image
125
The national Media Centre
132
Bad press
133
The question of deserved reputation
136
Picking your battles
141
11
Is This About Me?
-
The Critical Issue of Relevance
144
12
Some Conclusions
157
Notes
161
Index
163
Places depend on their reputations for almost everything in the modern
world: tourism, foreign investment, the respect and interest of the
international media, attracting talented immigrants and students, cultural
exchanges, engaging peacefully and productively with the governments
of other places. But what can actually be done to understand and
measure the reputations of places, and even to influence them? Are
they simply brand images like the images of products, that can be
influenced at will by the tricks and techniques of commercial marketing?
Or are they, as Simon
Anholt
argues, deeply rooted cultural phenomena
that move
-
if they move at all
-
very slowly, and only in response to
major events and changes in the places themselves? This new collection
of essays by the father of place branding , Simon
Anholt,
reveals
compelling and essential new thinking on the nature of national
reputation.
|
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| discipline | Wirtschaftswissenschaften Geographie |
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| isbn | 9780230239777 9781349316281 |
| language | English |
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| title | Places identity, image and reputation |
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| title_short | Places |
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| title_sub | identity, image and reputation |
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