Holdings: Global business :: THWS Bibkatalog

Global business:

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Bibliographic Details
Main Author:	Peng, Mike W. 1968- (Author)
Format:	Book
Language:	English
Published:	[Mason, OH] South-Western Cengage Learning 2011
Edition:	2. ed., internat. ed.
Subjects:	Globalisierung Multinationales Unternehmen Weltwirtschaft International trade International business enterprises International economic relations Globalization Internationales Management Lehrbuch
Online Access:	Inhaltsverzeichnis
Item Description:	Includes bibliographical references and indexes
Physical Description:	XX, 635 S. Ill., graph. Darst.
ISBN:	9780538475532 0538475536

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MARC


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100	1		\|a Peng, Mike W. \|d 1968- \|e Verfasser \|0 (DE-588)1015236960 \|4 aut
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246	1	3	\|a Peng Global business
250			\|a 2. ed., internat. ed.
264		1	\|a [Mason, OH] \|b South-Western Cengage Learning \|c 2011
300			\|a XX, 635 S. \|b Ill., graph. Darst.
336			\|b txt \|2 rdacontent
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500			\|a Includes bibliographical references and indexes
650		4	\|a Globalisierung
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999			\|a oai:aleph.bib-bvb.de:BVB01-021122058

Record in the Search Index

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adam_text	BRIEF CONTENTS Part 1 Laying Foundations 1 1 Globalizing Business 2 2 Understanding Politics, Laws, and Economics 30 3 Emphasizing Cultures, Ethics, and Norms 60 4 Leveraging Capabilities Globally 94 PengAtlas 1 12° Part 2 Acquiring Tools 125 5 Trading Across Borders 1 26 6 Investing Abroad Directly 160 7 Dealing with Foreign Exchange Ί92 8 Global and Regional Integration 218 PengAtlas 2 252 Part 3 Strategizing around the Globe 259 9 Entering Foreign Markets 260 10 Entrepreneurial Firms 288 11 Alliances and Acquisitions 314 12 Managing Competitive Dynamics 346 13 Strategy and Structure 374 PengAtlas 3 404 Part 4 Building Functional Excellence 407 14 Human Resource Management 408 15 Marketing and Supply Chain Management 440 16 Governing the Corporation 468 17 Corporate Social Responsibility 498 PengAtlas 4 524 Integrative Cases 528
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indexdate	2024-07-09T22:53:24Z
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isbn	9780538475532 0538475536
language	English
lccn	2009923433
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publisher	South-Western Cengage Learning
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spelling	Peng, Mike W. 1968- Verfasser (DE-588)1015236960 aut Global business Mike W. Peng Peng Global business 2. ed., internat. ed. [Mason, OH] South-Western Cengage Learning 2011 XX, 635 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and indexes Globalisierung Multinationales Unternehmen Weltwirtschaft International trade International business enterprises International economic relations Globalization Internationales Management (DE-588)4114040-0 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Internationales Management (DE-588)4114040-0 s DE-604 Digitalisierung UB Bayreuth - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021122058&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Peng, Mike W. 1968- Global business Globalisierung Multinationales Unternehmen Weltwirtschaft International trade International business enterprises International economic relations Globalization Internationales Management (DE-588)4114040-0 gnd
subject_GND	(DE-588)4114040-0 (DE-588)4123623-3
title	Global business
title_alt	Peng Global business
title_auth	Global business
title_exact_search	Global business
title_full	Global business Mike W. Peng
title_fullStr	Global business Mike W. Peng
title_full_unstemmed	Global business Mike W. Peng
title_short	Global business
title_sort	global business
topic	Globalisierung Multinationales Unternehmen Weltwirtschaft International trade International business enterprises International economic relations Globalization Internationales Management (DE-588)4114040-0 gnd
topic_facet	Globalisierung Multinationales Unternehmen Weltwirtschaft International trade International business enterprises International economic relations Globalization Internationales Management Lehrbuch
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work_keys_str_mv	AT pengmikew globalbusiness AT pengmikew pengglobalbusiness

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