Sold on language: how advertisers talk to you and what this says about you
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chichester, West Sussex
Wiley
2011
|
| Edition: | 1. publ. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XII, 316 S. Ill. |
| ISBN: | 9780470683095 |
Staff View
MARC
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| 100 | 1 | |a Sedivy, Julie |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Sold on language |b how advertisers talk to you and what this says about you |c Julie Sedivy ; Greg Carlson |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Chichester, West Sussex |b Wiley |c 2011 | |
| 300 | |a XII, 316 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Advertising |x Language | |
| 650 | 4 | |a Advertising | |
| 700 | 1 | |a Carlson, Greg |e Sonstige |4 oth | |
| 856 | 4 | 2 | |m HEBIS Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021111380&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
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Record in the Search Index
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|---|---|
| adam_text | Sold on Language
How Advertisers Talk to You
and What This Says About You
Julie Sedivy
Greg Carlson
^WILEY-BLACKWELL
AJohn Wiley amp; Sons, Ltd , Publication
Contents
About the Authors - ix
Preface xi
1 The Power of Choice 1
2 The Unconscious Consumer 15
3 The Attentional Arms Race 59
4 We Know What You re Thinking 97
5 Why Ads Don t Say What They Mean
(Or Mean What They Say) , 123
6 Acting Out 157
7 Divide and Conquer 193
8 The Politics of Choice 245
Sources 291
Index 307
|
| any_adam_object | 1 |
| author | Sedivy, Julie |
| author_facet | Sedivy, Julie |
| author_role | aut |
| author_sort | Sedivy, Julie |
| author_variant | j s js |
| building | Verbundindex |
| bvnumber | BV037197060 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5821 |
| callnumber-raw | HF5821 |
| callnumber-search | HF5821 |
| callnumber-sort | HF 45821 |
| callnumber-subject | HF - Commerce |
| classification_rvk | CP 6500 |
| ctrlnum | (OCoLC)785826244 (DE-599)BVBBV037197060 |
| dewey-full | 659.101/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.101/4 |
| dewey-search | 659.101/4 |
| dewey-sort | 3659.101 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Psychologie Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV037197060 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:53:09Z |
| institution | BVB |
| isbn | 9780470683095 |
| language | English |
| lccn | 2010035847 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021111380 |
| oclc_num | 785826244 |
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| owner_facet | DE-11 DE-355 DE-BY-UBR DE-29 |
| physical | XII, 316 S. Ill. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Wiley |
| record_format | marc |
| spelling | Sedivy, Julie Verfasser aut Sold on language how advertisers talk to you and what this says about you Julie Sedivy ; Greg Carlson 1. publ. Chichester, West Sussex Wiley 2011 XII, 316 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Advertising Language Advertising Carlson, Greg Sonstige oth HEBIS Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021111380&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Sedivy, Julie Sold on language how advertisers talk to you and what this says about you Advertising Language Advertising |
| title | Sold on language how advertisers talk to you and what this says about you |
| title_auth | Sold on language how advertisers talk to you and what this says about you |
| title_exact_search | Sold on language how advertisers talk to you and what this says about you |
| title_full | Sold on language how advertisers talk to you and what this says about you Julie Sedivy ; Greg Carlson |
| title_fullStr | Sold on language how advertisers talk to you and what this says about you Julie Sedivy ; Greg Carlson |
| title_full_unstemmed | Sold on language how advertisers talk to you and what this says about you Julie Sedivy ; Greg Carlson |
| title_short | Sold on language |
| title_sort | sold on language how advertisers talk to you and what this says about you |
| title_sub | how advertisers talk to you and what this says about you |
| topic | Advertising Language Advertising |
| topic_facet | Advertising Language Advertising |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021111380&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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