Tata: the evolution of a corporate brand
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New Delhi [u.a.]
Penguin Portfolio
2010
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references (p. 206-210) and index |
| Beschreibung: | XVII, 222 S. Ill. 24 cm |
| ISBN: | 9780670084067 |
Internformat
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| 245 | 1 | 0 | |a Tata |b the evolution of a corporate brand |c Morgen Witzel. Foreword by Ram Charan |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a New Delhi [u.a.] |b Penguin Portfolio |c 2010 | |
| 300 | |a XVII, 222 S. |b Ill. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references (p. 206-210) and index | ||
| 610 | 2 | 4 | |a Tata Group / Public relations |
| 610 | 2 | 7 | |a Tata Group |0 (DE-588)10181985-7 |2 gnd |9 rswk-swf |
| 650 | 4 | |a Corporate image / India | |
| 650 | 4 | |a Branding (Marketing) / India | |
| 650 | 4 | |a Creative ability in business / India | |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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| author | Witzel, Morgen 1960- |
| author_GND | (DE-588)124336833 |
| author_facet | Witzel, Morgen 1960- |
| author_role | aut |
| author_sort | Witzel, Morgen 1960- |
| author_variant | m w mw |
| building | Verbundindex |
| bvnumber | BV037189080 |
| classification_rvk | QG 830 |
| ctrlnum | (OCoLC)706990554 (DE-599)BSZ329752359 |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| geographic_facet | Indien |
| id | DE-604.BV037189080 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:53:00Z |
| institution | BVB |
| isbn | 9780670084067 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021103536 |
| oclc_num | 706990554 |
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| owner_facet | DE-N2 |
| physical | XVII, 222 S. Ill. 24 cm |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Penguin Portfolio |
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| spelling | Witzel, Morgen 1960- Verfasser (DE-588)124336833 aut Tata the evolution of a corporate brand Morgen Witzel. Foreword by Ram Charan 1. publ. New Delhi [u.a.] Penguin Portfolio 2010 XVII, 222 S. Ill. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. 206-210) and index Tata Group / Public relations Tata Group (DE-588)10181985-7 gnd rswk-swf Corporate image / India Branding (Marketing) / India Creative ability in business / India Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenimage (DE-588)4136439-9 gnd rswk-swf Indien Tata Group (DE-588)10181985-7 b Markenimage (DE-588)4136439-9 s Markenpolitik (DE-588)4144679-3 s DE-604 |
| spellingShingle | Witzel, Morgen 1960- Tata the evolution of a corporate brand Tata Group / Public relations Tata Group (DE-588)10181985-7 gnd Corporate image / India Branding (Marketing) / India Creative ability in business / India Markenpolitik (DE-588)4144679-3 gnd Markenimage (DE-588)4136439-9 gnd |
| subject_GND | (DE-588)10181985-7 (DE-588)4144679-3 (DE-588)4136439-9 |
| title | Tata the evolution of a corporate brand |
| title_auth | Tata the evolution of a corporate brand |
| title_exact_search | Tata the evolution of a corporate brand |
| title_full | Tata the evolution of a corporate brand Morgen Witzel. Foreword by Ram Charan |
| title_fullStr | Tata the evolution of a corporate brand Morgen Witzel. Foreword by Ram Charan |
| title_full_unstemmed | Tata the evolution of a corporate brand Morgen Witzel. Foreword by Ram Charan |
| title_short | Tata |
| title_sort | tata the evolution of a corporate brand |
| title_sub | the evolution of a corporate brand |
| topic | Tata Group / Public relations Tata Group (DE-588)10181985-7 gnd Corporate image / India Branding (Marketing) / India Creative ability in business / India Markenpolitik (DE-588)4144679-3 gnd Markenimage (DE-588)4136439-9 gnd |
| topic_facet | Tata Group / Public relations Tata Group Corporate image / India Branding (Marketing) / India Creative ability in business / India Markenpolitik Markenimage Indien |
| work_keys_str_mv | AT witzelmorgen tatatheevolutionofacorporatebrand |