APA-Zitierstil (7. Ausg.)

Palmer, A. (2011). Principles of services marketing (6. ed.). McGraw-Hill.

Chicago-Zitierstil (17. Ausg.)

Palmer, Adrian. Principles of Services Marketing. 6. ed. London [u.a.]: McGraw-Hill, 2011.

MLA-Zitierstil (9. Ausg.)

Palmer, Adrian. Principles of Services Marketing. 6. ed. McGraw-Hill, 2011.