Shopper-Marketing: mit shopper insights zu effektiver Markenführung bis an den POS
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
Wiesbaden
Gabler
2011
|
| Ausgabe: | 1. Aufl. |
| Schlagworte: | |
| Online-Zugang: | BFB01 BTU01 BTW01 EUV01 FAB01 FAN01 FAW01 FCO01 FHA01 FHD01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUM01 UBG01 UBM01 UBR01 UBT01 UBW01 UBY01 UEI01 UER01 UPA01 Volltext |
| Beschreibung: | 1 Online-Ressource (356 S.) Ill., graph. Darst. |
| ISBN: | 9783834922243 9783834964601 |
| DOI: | 10.1007/978-3-8349-6460-1 |
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Datensatz im Suchindex
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| author | Frey, Ulrich Dirk Hunstiger, Gabriele Dräger, Peter |
| author_facet | Frey, Ulrich Dirk Hunstiger, Gabriele Dräger, Peter |
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| author_sort | Frey, Ulrich Dirk |
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| ctrlnum | (OCoLC)698516767 (DE-599)DNB1008677671 |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-8349-6460-1 |
| edition | 1. Aufl. |
| format | Electronic eBook |
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| id | DE-604.BV037168731 |
| illustrated | Illustrated |
| indexdate | 2024-08-01T11:43:24Z |
| institution | BVB |
| isbn | 9783834922243 9783834964601 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021083378 |
| oclc_num | 698516767 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-703 DE-824 DE-739 DE-Aug4 DE-20 DE-706 DE-1046 DE-1102 DE-M347 DE-1050 DE-573 DE-898 DE-BY-UBR DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-1049 DE-92 DE-29 DE-859 DE-1043 DE-860 DE-861 DE-19 DE-BY-UBM DE-91 DE-BY-TUM DE-355 DE-BY-UBR DE-858 DE-1051 DE-634 DE-526 DE-523 DE-521 DE-522 DE-2070s DE-188 |
| owner_facet | DE-473 DE-BY-UBG DE-703 DE-824 DE-739 DE-Aug4 DE-20 DE-706 DE-1046 DE-1102 DE-M347 DE-1050 DE-573 DE-898 DE-BY-UBR DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-1049 DE-92 DE-29 DE-859 DE-1043 DE-860 DE-861 DE-19 DE-BY-UBM DE-91 DE-BY-TUM DE-355 DE-BY-UBR DE-858 DE-1051 DE-634 DE-526 DE-523 DE-521 DE-522 DE-2070s DE-188 |
| physical | 1 Online-Ressource (356 S.) Ill., graph. Darst. |
| psigel | ZDB-2-SWI |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Gabler |
| record_format | marc |
| spellingShingle | Frey, Ulrich Dirk Hunstiger, Gabriele Dräger, Peter Shopper-Marketing mit shopper insights zu effektiver Markenführung bis an den POS Markenpolitik (DE-588)4144679-3 gnd Marketing (DE-588)4037589-4 gnd Point of sale (DE-588)4203516-8 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4037589-4 (DE-588)4203516-8 |
| title | Shopper-Marketing mit shopper insights zu effektiver Markenführung bis an den POS |
| title_auth | Shopper-Marketing mit shopper insights zu effektiver Markenführung bis an den POS |
| title_exact_search | Shopper-Marketing mit shopper insights zu effektiver Markenführung bis an den POS |
| title_full | Shopper-Marketing mit shopper insights zu effektiver Markenführung bis an den POS Ulrich Dirk Frey ; Gabriele Hunstiger ; Peter Dräger |
| title_fullStr | Shopper-Marketing mit shopper insights zu effektiver Markenführung bis an den POS Ulrich Dirk Frey ; Gabriele Hunstiger ; Peter Dräger |
| title_full_unstemmed | Shopper-Marketing mit shopper insights zu effektiver Markenführung bis an den POS Ulrich Dirk Frey ; Gabriele Hunstiger ; Peter Dräger |
| title_short | Shopper-Marketing |
| title_sort | shopper marketing mit shopper insights zu effektiver markenfuhrung bis an den pos |
| title_sub | mit shopper insights zu effektiver Markenführung bis an den POS |
| topic | Markenpolitik (DE-588)4144679-3 gnd Marketing (DE-588)4037589-4 gnd Point of sale (DE-588)4203516-8 gnd |
| topic_facet | Markenpolitik Marketing Point of sale |
| url | https://doi.org/10.1007/978-3-8349-6460-1 |
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