Holdings: Principles of marketing

Principles of marketing:

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Bibliographic Details
Main Authors:	Kotler, Philip 1931- (Author), Armstrong, Gary (Author)
Format:	Book
Language:	English
Published:	Boston ; Munich [u.a.] Pearson 2012
Edition:	14. ed., global ed.
Subjects:	Marketing Marketingmanagement Einführung Aufgabensammlung Lehrbuch
Physical Description:	[637], getr. Zählung Ill., graph. Darst.
ISBN:	9780273752431 027375243X

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Record in the Search Index

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spellingShingle	Kotler, Philip 1931- Armstrong, Gary Principles of marketing Marketing Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd
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title	Principles of marketing
title_auth	Principles of marketing
title_exact_search	Principles of marketing
title_full	Principles of marketing Philip Kotler ; Gary Armstrong
title_fullStr	Principles of marketing Philip Kotler ; Gary Armstrong
title_full_unstemmed	Principles of marketing Philip Kotler ; Gary Armstrong
title_short	Principles of marketing
title_sort	principles of marketing
topic	Marketing Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd
topic_facet	Marketing Marketingmanagement Einführung Aufgabensammlung Lehrbuch
work_keys_str_mv	AT kotlerphilip principlesofmarketing AT armstronggary principlesofmarketing

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Call Number:	1000 QP 600 K87 P9(14)
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Holdings details from THWS Würzburg Zentralbibliothek Lesesaal
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