Verfügbarkeit: Principles of marketing

Principles of marketing:

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Bibliographische Detailangaben
Hauptverfasser:	Kotler, Philip 1931- (VerfasserIn), Armstrong, Gary (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Boston ; Munich [u.a.] Pearson 2012
Ausgabe:	14. ed., global ed.
Schlagworte:	Marketing Marketingmanagement Einführung Aufgabensammlung Lehrbuch
Beschreibung:	[637], getr. Zählung Ill., graph. Darst.
ISBN:	9780273752431 027375243X

Internformat

MARC


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Datensatz im Suchindex

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illustrated	Illustrated
indexdate	2024-08-01T11:14:26Z
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isbn	9780273752431 027375243X
language	English
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spellingShingle	Kotler, Philip 1931- Armstrong, Gary Principles of marketing Marketing Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4151278-9 (DE-588)4143389-0 (DE-588)4123623-3
title	Principles of marketing
title_auth	Principles of marketing
title_exact_search	Principles of marketing
title_full	Principles of marketing Philip Kotler ; Gary Armstrong
title_fullStr	Principles of marketing Philip Kotler ; Gary Armstrong
title_full_unstemmed	Principles of marketing Philip Kotler ; Gary Armstrong
title_short	Principles of marketing
title_sort	principles of marketing
topic	Marketing Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd
topic_facet	Marketing Marketingmanagement Einführung Aufgabensammlung Lehrbuch
work_keys_str_mv	AT kotlerphilip principlesofmarketing AT armstronggary principlesofmarketing

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