Effectual entrepreneurship:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
2011
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Incl. bibliogr. references and index |
| Beschreibung: | XII, 228 S. Ill., graph. Darst., Kt. |
| ISBN: | 9780415586436 9780415586443 |
Internformat
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Datensatz im Suchindex
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| adam_text | Effectual Entrepreneurship
What are you watting for?
Whether you’re dreaming about starting a business, learning about entrepreneurship, or on the brink of creating a new
opportunity right now, don’t wait Open this book Inside you will find everything you need
This book contains:
| A vivid new way to learn about and to practice entrepreneurship
| Practical exercises, questions and activities for each step in your process
: Specific principles derived from the heuristics of expert entrepreneurs
| 70+ case briefs of entrepreneurs across industries, geographies and time
| Applications to social entrepreneurship as well as the creation of opportunities in large enterprises
SI Data that will challenge assumptions you might have about entrepreneurship
| A broader perspective about the science of entrepreneurship and implications for how individuals can shape their own
situation
You will find these ideas presented in a concise, modular, graphical form, perfect for those learning to be entrepreneurs or
already in the thick of things
If you want to learn about entrepreneurship in a way that emphasizes action, this book is for you If you have already launched
your entrepreneurial career and are looking for new perspectives, this book is for you Even if you are someone who feels
your day job is no longer creating anything novel or valuable, and wonders how to change it, this book is for you Anyone
using entrepreneurship to create the change they want to see in the world will find a wealth of thought-provoking material,
expert advice, and practical techniques inside
So what are you waiting for?
Stuart Read is a Professor of Marketing at IMD
Saras Sarasvathy is the Isadore Horween Research Associate Professor at The Darden School, University of Virginia
Nick Dew is an Associate Professor of Strategic Management in the Graduate School of Business and Public Policy at the
Naval Postgraduate School
Robert Wiltbank is an Associate Professor of Strategic Management at the Atkinson School of Management, Willamette
University
Anne-Valerie Ohlsson is an independent writer, researcher, and creator
ULB Darmstadt
19384225
Acknowledgments vii
Image acknowledgments viii
Introduction: The science of entrepreneurship ix
How to use this book xi
PART 1 1 want to be an entrepreneur but 1
1 Myth: Entrepreneurs are visionaries 2
2 1 don t have a good idea 10
3 Myth: Entrepreneurs are risk takers 20
4 1 don t have enough money 30
5 Myth: Entrepreneurs are extraordinary forecasters 36
6 1 don t know how to take the plunge 44
7 Myth: Entrepreneurs are not like the rest of us 51
8 I m human: I m afraid of failing 61
PART II
The nuts and bolts of venturing: Effectuation
inaction 71
72
9 The bird-in-hand principle: Start with what you have
10 Worldmaking: Understand transformation
83
11 The affordable loss principle: Risk little, fail cheap 96
12 Financing: Bootstrap the venture 105
13 The crazy quilt principle: Form partnerships 113
14 Ownership and control: Manage investors 125
15 The lemonade principle: Leverage surprise 140
16 Business plans and business models: Make pitches 151
17 Venture identity: Build brand 163
18 The pilot-on-the-plane principle: Apply non-predictive control 173
PART III
I am an entrepreneur now: How far can I go? 187
19 When the venture grows up 189
20 Entrepreneurship as a technology for social change 200
Conclusion 208
Directory of practically speaking sections by topic 210
Bibliography 216
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| illustrated | Illustrated |
| indexdate | 2024-07-09T22:51:35Z |
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| isbn | 9780415586436 9780415586443 |
| language | English |
| lccn | 2010022448 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020875104 |
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| physical | XII, 228 S. Ill., graph. Darst., Kt. |
| publishDate | 2011 |
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| spelling | Effectual entrepreneurship Stuart Read ... [et al.] 1. publ. London [u.a.] Routledge 2011 XII, 228 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Incl. bibliogr. references and index Entrepreneurship New business enterprises Success in business Unternehmensgründung (DE-588)4078599-3 gnd rswk-swf Unternehmensgründung (DE-588)4078599-3 s DE-604 Read, Stuart Sonstige (DE-588)1020740442 oth Erscheint auch als Online-Ausgabe 978-0-203-83690-3 HEBIS Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020875104&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Effectual entrepreneurship Entrepreneurship New business enterprises Success in business Unternehmensgründung (DE-588)4078599-3 gnd |
| subject_GND | (DE-588)4078599-3 |
| title | Effectual entrepreneurship |
| title_auth | Effectual entrepreneurship |
| title_exact_search | Effectual entrepreneurship |
| title_full | Effectual entrepreneurship Stuart Read ... [et al.] |
| title_fullStr | Effectual entrepreneurship Stuart Read ... [et al.] |
| title_full_unstemmed | Effectual entrepreneurship Stuart Read ... [et al.] |
| title_short | Effectual entrepreneurship |
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| topic | Entrepreneurship New business enterprises Success in business Unternehmensgründung (DE-588)4078599-3 gnd |
| topic_facet | Entrepreneurship New business enterprises Success in business Unternehmensgründung |
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