Audience evolution: new technologies and the transformation of media audiences
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.]
Columbia University Press
2011
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis Klappentext |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XIII, 248 S. graph. Darst. |
| ISBN: | 9780231150347 9780231150354 |
Staff View
MARC
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| 650 | 4 | |a Mass media |x Audiences | |
| 650 | 4 | |a Digital media |x Technological innovations | |
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Record in the Search Index
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|---|---|
| adam_text | CONTENTS
List of Illustrations
ix
Preface
xi
Introduction
ι
ι.
Contextualizing Audience Evolution
25
2.
The Transformation of Media Consumption
54
3.
The Transformation of Audience Information Systems
4.
Contesting Audiences
117
5.
The Implications of Audience Evolution
149
Notes
175
References
193
Index
239
Today s consumers have unprecedented choice in terms of the technologies and
platforms that access, produce, and distribute media content. The development
and overlap of television, the internet, and other media technologies is fragmenting
and empowering media audiences more than ever. Building on his award-winning
book, Audience Economics, Philip M.
Napoli
maps the landscape of our current
media environment and describes its challenge to traditional conceptions of the
audience. He examines the redefinition of the industry-audience relationship by
technologies that have moved the audience marketplace beyond traditional metrics.
Media providers, advertisers, and audience measurement firms now deploy more
sophisticated tools to gather and analyze audience information, focusing on
factors rarely considered before, such as appreciation, recall, and engagement.
Napoli
explores the interplay between political and economic interests in the
audience marketplace and its effect on audience evolution. He recounts the battles
waged between stakeholders over the assessment of media audiences and efforts
to restrict the functionality of new technologies. As
Napoli
makes clear, the very
meaning of the media audience continues to evolve in response to changing
technological, economic, and political conditions.
|
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| discipline | Allgemeines Soziologie Kommunikationswesen |
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| id | DE-604.BV036873873 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:49:54Z |
| institution | BVB |
| isbn | 9780231150347 9780231150354 |
| language | English |
| lccn | 2010023906 |
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| spelling | Napoli, Philip M. Verfasser (DE-588)14350505X aut Audience evolution new technologies and the transformation of media audiences Philip M. Napoli New York [u.a.] Columbia University Press 2011 XIII, 248 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Massenmedien Mass media Audiences Digital media Technological innovations Neue Medien (DE-588)4196910-8 gnd rswk-swf Publikumsforschung (DE-588)4310038-7 gnd rswk-swf Medienkonsum (DE-588)4120719-1 gnd rswk-swf Neue Medien (DE-588)4196910-8 s Medienkonsum (DE-588)4120719-1 s Publikumsforschung (DE-588)4310038-7 s DE-604 Erscheint auch als Online-Ausgabe 978-0-231-52094-2 Digitalisierung UB Augsburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020789397&sequence=000005&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Augsburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020789397&sequence=000006&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Napoli, Philip M. Audience evolution new technologies and the transformation of media audiences Massenmedien Mass media Audiences Digital media Technological innovations Neue Medien (DE-588)4196910-8 gnd Publikumsforschung (DE-588)4310038-7 gnd Medienkonsum (DE-588)4120719-1 gnd |
| subject_GND | (DE-588)4196910-8 (DE-588)4310038-7 (DE-588)4120719-1 |
| title | Audience evolution new technologies and the transformation of media audiences |
| title_auth | Audience evolution new technologies and the transformation of media audiences |
| title_exact_search | Audience evolution new technologies and the transformation of media audiences |
| title_full | Audience evolution new technologies and the transformation of media audiences Philip M. Napoli |
| title_fullStr | Audience evolution new technologies and the transformation of media audiences Philip M. Napoli |
| title_full_unstemmed | Audience evolution new technologies and the transformation of media audiences Philip M. Napoli |
| title_short | Audience evolution |
| title_sort | audience evolution new technologies and the transformation of media audiences |
| title_sub | new technologies and the transformation of media audiences |
| topic | Massenmedien Mass media Audiences Digital media Technological innovations Neue Medien (DE-588)4196910-8 gnd Publikumsforschung (DE-588)4310038-7 gnd Medienkonsum (DE-588)4120719-1 gnd |
| topic_facet | Massenmedien Mass media Audiences Digital media Technological innovations Neue Medien Publikumsforschung Medienkonsum |
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