Mass media revolution:
Saved in:
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. [u.a.]
Allyn & Bacon [u.a.]
2012
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| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | 524 S. Ill. Beil. |
| ISBN: | 9780205591480 0205591485 |
Staff View
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| 245 | 1 | 0 | |a Mass media revolution |c J. Charles Sterin |
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Record in the Search Index
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| adam_text | Titel: Mass media revolution
Autor: Sterin, J. Charles
Jahr: 2012
Preface xiii From MyVillage to the Global Village 20
Resources in Print and Online xix Proximity and Media Space 21
Acknowledgments xx Media Hegemony 21
Convergence: Understanding Mass Media in the
Digital Age 22
Dealing with Information Bombardment 23
I PAVING THE WAY TO Media Access versus Media 0verload 24
Audience Trends: What the Consumers Want 25
TODAY S MASS MEDIA Why Are Audiences Always Being Researched? 26
How Ratings Work 27
Conclusion: Understanding New Mass Media from a
Critical Perspective 28
Introduction to the Mass
Media Revolution 2 2 Mass Media: A Brief Historical
Narrative 30
This chapter lays out the book s approach to the study of
mass media in the digital millennium, as well as gives a
broad overview of the historical and theoretical context This chapter offers a brief survey of the roots of mass
necessary for understanding mass media from a critical media, moving from the earliest storytellers through the
perspective. dawning of the Digital Age.
The Style and Approach of the Mass Media The Storytellers 34 Early Mass Media Networks 34
Telling Stories in the Digital Age 35
Revolution 6
Media as Storytellers 7
Inspiring Debate Through Bias and Controversy 7 The Scribes 36
Experience and Scholarship 8 The Visual Artists 37
O A Sneak Peek at MMR 8 The Mass-Communication Power of Maps 38
View this movie trailer of things to come as you The Arts in the Middle Ages 38
experience Mass Media Revolution. The Renaissance 39
Appreciating Historical Context in Mass Media 8 The Printers and the Publishers 40
Studying the Mass Media 9 The Newsmakers 41
Passive and Active Media 10 The Early Knowledge Industry 42
Media Framing 11 The Rise of Yellow Journalism and Penny Presses 43
Models for Filtering Information and The First Media War in the United States 44
Identifying Meaning 11 The Photographers 45
Mass Communication Models and Theories 12 The Early Photojoumalists 46
The Humanistic Approach to Communication 14 Photography s Golden Age 47
Linking the Medium and the Message 15 jne Music-Makers 49
? MarshallMcLuhan, Explorations 15 Music, Culture and Entertainment 49
In this 1960 broadcast, mass media theorist Marshall Music- Patriotism and Revolution 50
McLuhan predicts where the future of mass media com- The Radio Broadcasters 51
munication and technologies are headed. The History of Radio 52
Following three decades of Marconi s attempt to monop-
Culture and Mass Media: Sharing What We Know 16 olize the international wireless communication business,
The Challenge of Cross-Cultural Communication 16 and a maze of competing innovations, patent battles
The Media s Influence on Religion and Beliefs 17 and competitions between rival governments, radio at
Global Access, Global Threats 19 last moved beyond point-to-point communications.
The Filmmakers 53 The Life or Death of the Printed Word? 79
Motion Pictures Become a Major Part of American The Digitization of Libraries 81
Mass Media 53 O World Digital Library Project 82
Early Documentary Films and Newsreels 54 The LOC s World Digital Library Project comes to fruition.
The Television Producers 55 Print-on-Demand Publishing 82
The Birth of Television Broadcast Systems 56 Textbook Customization 83
The Advent of News and Entertainment Television 56 The e-Book Market 83
The Evolution of Media Technologies 58 The Digitization of Newspapers and Magazines 84
Television Investigative Reporting 60 Going Green in Publishing 85
News Stories 61 Information Revolution: Innovation and Roadblocks 86
Again and again during times of national and interna- The Read-Write Media Culture 87
tional crisis, television news, as established by Edward R. Conclusion: Adapting to Change 88
Murrow, plays an essential role.
Chapter Summaries and ACEJMC Learning
The Dawning of the Digital Age 61 Objectives 90
Computers Get Linked 62
The Birth of the Personal Computer 63
The Emergence ofa New World:The Internet 64
Conclusion: Mass Media Converge 64 11 THE REVOLUTION
OF MEDIA CONTENT
Media Technologies and the AND PLATFORMS
Dynamics of Change 66 ----------------------------
4 Print Media 92
This chapter covers the evolution of mass media-its vast
and wide-ranging content and the constantly evolving
technological platforms that deliver it.
This chapter traces the history and evolution of the three
The Stages of Technological Innovation 70 primary forms of print media: newspapers, magazines and
The Precursor Stage 70 books, as well as explores how advanced media technolo-
The Invention and Development Stages 70 gies may have altered these media forever. In addition,
tm Media Technology Format Wars 71 the chapter examines two contemporary forms of print
A closer look at the causes and industry effects of the media-comic books and graphic novels-and the
HDDVD and Blu-Ray format wars. impact they have had on other media industries.
The Maturity Stage 72 Early American Newspaper Publishing 96
The Antiquity Stage 73 Newspapers Evolve to Dominate Mass Media 96
Hurtling into the Future:The Effects of Technology Tne Industrial Revolution Alters the Newspaper
on Mass Media 73 Business 98
Dominating the Media Message 75 Newspapers Become an Advertising-Based Business 98
Coping with Future Shock 76 Ear|y Communication Technologies Further Change
Converging Technologies 76 the Industry 99
Evolving Roles of Mass Media in Society 77 The Establishment of News Syndicates 101
Forming a New Global Culture 78 The Rise of Magazine Publishing 101
B PaulLevinson on the Future of Mass Media 79 Early Business Challenges 102
A modern communication and media professor s The Economics of Magazine Publishing 102
insight into the future of mass media-after McLuharis Diversification of Magazine Audience, Style and
global village. Specialty 103
The Evolution ofthe Book Industry 104
The Social and Cultural Impact of Books 104 5 MUSIC and Radio 128
The Birth of the Novel 105
Technologies Extend the Print Media 105
The Birth of Publishing Dynasties 106
a Otis Chandler, L.A.Times 107
The late Otis Chandler, former publisher ofthe LA.
Times, discusses the influence of newspapers and pub-
lishing dynasties on American culture and politics.
Print Media Go Visual 108
The Use of Illustrations 108
The Use of Photographs 109
The Photo Magazine 109 In this chapter we will explore the history, evolution and
The Comic Book Industry 111 interconnection ofthe music recording and radio broad-
Will Eisner Ushers in the Modern casting industries.
Comic Book 111 B Matt Kim 131
Jerry Siegel and Joe Shuster Introduce the Comic Popular indie rock group Matt Kim recount their story
Book Hero 112 of going up against the major record labels.
Comic Books Influence Society 113 The Cultural Influence of Music and Sound
The Comic Book Industry Transitions 114
Recording 132
The Graphic Novel 115 The Phonograph Advances the Music Industry 132
The Newspaper Industry in the 20th Century 116 Musical Tastes Change in Changing Times 133
Early American Newspapers and the Freedom of New Delivery Platforms Emerge 134
Information 116 The Birth ofthe Radio Broadcasting Industry 135
The Fifties 119 The Recording Industry Links with Radio 136
The Sixties and the Seventies 119 The Pioneers of Radio Broadcasting 136
The Eighties into the Digital Age 120 The Development of Early Radio 137
Al Neuharth, USA Today 121 Watch this to learn about the battle between the early
Al Neuharth, founder of USA Today offers an pioneers of radio.
in-depth analysis ofthe success and popularity of
his paper.
Improved Technology Spurs the Growth of Radio 138
a FM Radio 138
The Magazine Industry in the 20th Century 122 Armstrong invents FM radio and changes the future of
m Rob Covey, National Geographic 724 commercial radio.
Rob Covey, Managing Editor and Creative Director
of National Geographic Online, offers insight Popular, Music: The First Cultural Shift 139
into how the publication and the magazine industry Rock n Roll Pushes the Social Envelope 139
overall is coping with the migration of content Payola: Paying for Popularity 140
to the Web. New Sounds,Old Sounds 141
Motown:The Sounds of Detroit 141
The Book Industry in the 20th Century 124 The Beatles and the British Invasion 142
Conclusion: Will Printed Media Survive the Digital Studio Mixing Changes Popular Music 143
Revolution? 126 The Music of Revolution:The Second
Cultural Shift 144
Folk Music:The Songs of Protest 144
Psychedelic Sound:When the Tide Turns 145
CI Woodstock 146
Looking back on the Woodstock Festival on its 40th
anniversary.
Musical Styles Diversify 146
Two Extremes: Hard Rock to Disco 146
The Singer-Songwriters 147
Punk Rock 147
MTV and the Birth of Music Videos 148 The Influence of International Cinema Styles 171
Alternative and Independent Music 150 European Cinema 171
B The Maltese Falcon 172
The Grunge Alternative 151 John Huston sThe Maltese Falcon (1941) adopted the
The Hip-Hop Movement 152 French film noir style.
Music and Radio Transition into the Digital Age 153 Asian Cinema 173
Deregulation and Consolidation Transform Middle Eastern Cinema 175
21st-century Radio 153 Latin American Cinema 175
Is the Internet Killing Radio? 155 The Motion Pictures Rating System of 1968 176
Commercial Satellite Radio 156
Peer-to-Peer (P2P) File Sharing Revolutionizes
Music 156
The Rise of the Independent Film Movement 176
The Magic of Special Effects 177
Special Effects 178
Conclusion: Music and Radio Converge- Audiences love special effects, as depicted in this short
and Endure 158 video history.
The Film Industry in the Digital Age 179
The Film Industry Suffers Decreased Revenue 179
Film andTeevision 160
Narrative in Television 180
The Evolution of Television 181
Early Television Programming 181
The Big Three Networks Become the Big Four 182
Television Genres 183
The Situation Comedy 183
The Drama 184
Sports Programming 184
The Soap Opera 184
O Anatomy of a TV Show: The Young and
the Restless 185
This chapter describes the interconnected development Take a look behind the scenes of a popular daytime
ofthe film and television industries and the challenges drama in the making.
and opportunities created by an empowered audience in Reality Television 185
the Digital Age.
Cable Television Innovates Content 186
Conflicting Visions ofthe Future of Television 186
Narrative in Film 164
? Mise-en-Scene 164
An overview on the significance of mise-en-scene in Conclusion:The Audience Drives the Future of Film
filmic storytelling. and Television 188
The Early Innovators of Film 165
The Special Effects of Georges Melies 165 7 New Media
D A Trip to the Moon 165
View the special effects-spectacular for its time-of
Melies A Trip to the Moon.
The Editing Techniques of Edwin Porter 165
IB The Great Train Robbery 166
Porter s cross-cutting editing technique made it possible
for films to display action happening in multiple
locations.
The Rise of the Hollywood Studio System 166
Hollywood s Golden Age 167
New Sound Technologies Herald the Success This chapter explains what new media is and explores trie
of Talkies 167 highlights in its evolution, its contrast to what we now call
The Star System Maximizes Studio Profits 169 old media-and new media s imPact on society and
culture in the 21st century.
The Big Five Start to Lose Power 169
The Rise of the Financing-Distribution Model 170 What Are the New Media and Where Did They
Post-Studio System Distribution and Originate? 194
Exhibition Practices 170 The New New Media 195
The Film Industry After the Golden Age 171 The New Media Meme 195
Innovators and Visionaries of the Internet 196 III MEDIA BUSINESS, ECONOMICS AND
The Information Superhighway 197 REGULATION
The Evolution of Web 2.0 198
Rediscovering Text: E-mail and Text lL-VJInwIViIL-O AINU
Messaging 199 REGULATION
The Language of Textmg 200
Investigative report detailing the explosion
of text messaging among high school
8 Advertising and Public
The Dynamic New Media 200 Relations 228
Linear versus Nonlinear Information 200
User-Mediated Content 201
Participatory Content Creation 202
Knowledge Sharing: An Open Source Model 203
Consuming New Media: Honing Critical Skills 203
Media Convergence:The Current Wave 204
CurrentTVandCurrent.com 205
The Effects of Content Mobility 206
Viral Media 206
YouTube and User-Generated Television 207
Linking Up:The 21st-century Phenomenon
of Social Networking 207 Learn about the allied fields of advertising and public
Digital Meeting Places 209 relations in this chapter, and discover how they influence
The Dark Side of Online Social Networking 210 the public s attitudes and beliefs about everything from
Follow My Twitter 211 products and brands, to political leaders, to government
Life-blogging 212 policies and the media.
Activism and Citizen Journalism 213
The New Media Politics: Grassroots to
Tracing the History of American Advertising 232
Advertising Is All Around Us 232
Ma!uStrfam 214 Mini-Stories 233
The Net Roots Movement 214 m vide0 m0ntage ofMobius Award-winning
Politics in Cyberspace 215 commercials illustrates how successful advertising
New media pioneer Robert Greenwald looks at draws us into the story, despite how impractical or
the impact of new media journalism on politics and unreasonable it may be.
democracy.
Technology and Participatory Democracy 215 Product Affinity: Making Us Want It 233
Unlocking the Code to Our Desires 234
The Gaming Generation 216 Relying on Universal Appeal 235
War Games Lead to Video Games 217
The Development of PC and Console Games 218
HEy ecforPeiv 236 Provocative religious commercials, such as this one.can
Video Games Converge with Hollywood Mov,es 219 cast religious messages using trendy and even humor-
I The History of Video Games 220
A tour of some ofthe highlights ofthe evolution of video
games.
ous imagery.
B Suspend Reality 236
Commercial advertising asks us to suspend reality and
Virtual Worlds: Playing in Alternate accept that we can be part ofthe story it is presenting.
Realities 220 Teaching and Informing 236
Massively Multiplayer Online Role-Playing Narrowcasting: Connecting Consumers and
Games 223 Products 238
Conclusion: New New Media and the Impact on Product Placement: Advertising Without
Society and Culture 224 Advertising 239
Chapter Summaries and ACEJMC Learning Breaking the Rules; Advertising in the
Objectives 226 21st Century 240
Humor 242
Humor is an effective way of engaging audience
attention or capturing eyeballs.
The Influences of Commercial Advertising 242 Content Control from the Boardroom 266
CI Dove Evolution 244 News Corporation: Agenda or Profit? 266
Dove brand produced a series of commercials that, Corporate Influence on the News 267
rather than promote artificial beauty, encouraged An excerpt from Outfoxed: Rupert Murdoch s War on
young women to embrace and nurture their natural Journalism, highlighting public concerns over corporate
beauty, body and self esteem. control over news.
Political Advertising: Making Us Vote for It 245 Catering to the Local Audiences 267
Johnson Daisy Girl 245 The Economics of Media:Three Models 268
Sometimes negative messages are far from subtle, as The American Commercial Model 269
depicted in this 1964 Lyndon Johnson ad,which playedon The Public Sphere Model 271
the Cold War fears of most Americans at the time. The New Media Model: The Internet Alternative 272
Kerry Swift Boat Vets 246 Arianna Huffington 274
The Republican political action group called the Swift The Huffington Post s successful business model is
Boat Veterans for Truth, created a series of television ads helping to drive the migration of newspapers and news
questioning the actions of 2004 Democratic presidential organizations onto the Web.
candidate John Kerry. The Federal Communication Commission 276
CI Clinton 3 A.M. 247 Regulation 277
When then Senator Barack Obama tenaciously held on to Dereaulation 277
the lead in the closely contested Democratic primary race,
then Senator Hillary Clinton came out with this ad spot. The Business of Music and Sound
Recording 278
Public Relations: Building and Managing Image 247 Technology Turns the Tide: Music Makes Money 278
Tracing the History of American Public Relations 248 The Recording Industry 279
Public Relations Today 249 Race Music:The Predecessor to Rhythm and Blues 280
Fair Advocacy 249 The Business of Radio 281
Content Creation 249 Commercial Radio: Beginnings 281
360-Degree Campaigning 250 Recording Technologies Drive Radio Content 282
Developing Public Interest: Paparazzi and Goin9 DigitakThe Demise of Music on the Radio 283
Promoters 251 The Business of Television and Film 285
Developing Public Trust: PR Ethics 251 The Audience King 287
Finding the Right Audience: Targeting Factors 287
Raising Social Awareness:The PSA 252 Audiences Under the Influence: Media Effects 288
B Sample PSAs 254 Researching the Audience: Identifying Trends 289
Anv-drinhngandant.-smokingads.suchastheones Targeting the Children s Audience 290
shown in this video, reinforce the health and safety risks of
alcohol andtobacco use,especially to younger audiences. Empowering the Passive Media Consumer 291
The Effects of Media Globalization 292
Facilitating Communication: Diversity in New PR 255 Trade-offs 292
Conclusion: Selling Ideas, Framing Perceptions 256 Distribution 294
Conclusion: Surviving the Business of Mass Media
Media Industry 258 in the Digital Aqe 294
in the Digital Age
10 Media Bias 296
In this chapter we take a look inside the fascinating and
often complex world ofthe business and economics of
the media industry and the forces and challenges driving
the industry in the 21 st century. This chapter explores why some media outlets show
specific bias and identifies the different forms of bias that
Tracing American Media Ownership 262 exist; it also takes a critical look at the audience s role in
Vertical Integration: Process and Impact 263 driving bias in the media.
Public Corporations and Private Ownership 264
Localism: A Model Alternative 265
11
The Building Blocks of Bias 300 Robert Wuhl, Assume the Position 325
Catherine Crier on Media Bias 301 Excerpts from the HBO series Assume the Position with
Catherine Crier, former State Supreme Court judge, Robert Wuhl.
author and TV host discusses media bias. Early Attempts at Censorship 326
Are the Media Always Biased? 301 Regulatory Censorship in the 21 st Century 327
Packaging Media Bias 302 Defamation: Libel and Slander 328
Media and Privacy 329
Bias by Extraordinary Experiences 305 Invasion of Privacacy Laws 330
Bias by Market Demand 306 The Privacy of Public Figures and in
Publlc Places 331
Perspectives on Media Bias 307
Multiple perspectives on bias in the media from top Privacy in Public Places 332
personalities in the field. The widespread use of security monitoring technology
in public places is challenging previous legal limitations
The Economics of Media Bias 308 on the protection of individual privacy.
Corporate Control ofthe Media Message 309
Federal Control ofthe Media Message 309 Mass Media Law and National Security 333
The Freedom of Information Act 334
Bias in Films and Television 310
The Liberal Rebel 311 Historical Roots ofCopynght Law 335
The Global Evangelist 311 Lawrence Lessig on Copyright History 336
Stanford University Law Professor Lawrence Lessiq
The Missionary Filmmaker 312 Professor Lawrence Lessig explores the historic roots and present 21 st-century
The Civics Lesson 312 challenges of U.S. Copyright Law.
The Newsman-Comic 313
The Protector 313 Fair Use Doctrine 336
BiasinBlogs 314 Copyright and Ownership of Digital
Are Mainstream Media Liberally Biased? 315 Properties 337 Enforcing Copyright Law in a Digital World 337
Drawing the Line Between Fact and Opinion 316
BREM, Bad Day 318 Copyright Basics 339
Michael Stipe s satirical musical commentary on the An animated ^uick tutonal on how C0Pyn9ht works-
24/7 news cycle. Alternative Approaches to Copyright
Protection 340
Conclusion: What Is the Impact of Bias in American Creative Commons 340
Media? 318 Introduction to the Creative Commons alternative to
traditional copyright law.
MaSS Media Law and Enforcing Copyright Law on a
EthiCS 320 Global Playing Field 341
International Models of Intellectual
Property Law 342
International Broadcast Law and
Regulation 342
Confidentiality in Newsgathering 343
Reporting on Government Officials and
Agencies 344
Reporting on the Judiciary 345
Pornography: Free Expression or Obscenity? 345
Distinguishing Between Obscenity and
Pornography 346
This chapter explores the inextricable links between mass The Miller Test 347
media, law, and the advance of technological innovation,
as well as how we should define media ethics in our The Philosophy Behind Mass Media Ethics 349
rapidly evolving global culture. Self-Regulation in the Media 350
Brief History of Mass Media Law 323 Ok Journalistic Ethics 351
The Printing Press Challenges Early Regulation 323 Former White House correspondent Lee Thornton on
Benjamin Franklin and the Fourth Estate 324 journalistic ethics and theJayson Blair case.
The First Amendment 325
The Ethical Challenges of a Converged World 352 Photojournalism in the Post-World Warll Years 376
The Public as Media Producers: Photojournalism Covers Science and Nature 377
Ethical Responsibilities 352 History of Photography-Part III 379
Critical Models for Mass Media Ethics 353 look at the work and influence of some of America s
Conclusion: We Are Legally and Ethically photography masters.
Responsible 354 Photography in the Digital Age 379
Chapter Summaries and ACEJMC Learning Conclusion:The Mass Media Effects ofthe
Objectives 356 Photographic Image 380
IV THE MEDIA EXPERIENCE, 13 Journalism in the Duigital
Millennium 382
CULTURE AND YOU
12 The Power of Photography in
Mass Media 358
In this chapter we will explore New Journalism and the
special trends and challenges facing journalists in the
21st century and the new skill sets required to meet these
new challenges.
Reinventing Journalism for the Digital
Millennium 386
The New Wave of New Journalism 387
This chapter concentrates on photography as a visual From Short-Tail to Long-Tail Journalism 388
mass medium and how technological advances in The 24/7 News Cycle: All the News, All the Time 388
photography have contributed to a more active media-
consumer culture. Journalism in the Online World: Alternative Forms
and Methods 392
Visual Communication in Mass Media 362 Blogging 392
Understanding Visual Literacy 362 News Aggregator Sites 393
Finding Meaning in Visual Media 363 Hyperlocal News Sites 394
The Visual Form 363 The New World of Reporting, Writing and Editing
The Subject Matter 364 the News 396
The Media Environment 364 Mediated Content in the Digital World: We Still Need
Photography and Modern Culture 366 Editors 398
History of Photography-Parti 367 Journalism Produced Directly for the Web 399
Learn how photography throughout its over 150-year Penniman on News for the Web 399
history has played an important role in helping to define American News Project s Nick Penniman on the unique
our sense of culture. nature of video news stories produced directly for
Manufactured Realities 367 the Web.
Framed Realities 369
History of Photography-Part II 370
Watch this segment on the impact of photography
on major events in American history from the late 19th Penniman on Backpack Journalism 401
Backpack Journalism: Delivering More with Fewer
Resources 400
century forward View how the American News Project applies backpack-
style journalism to muckrake (investigative) reporting.
Sexuality as Subject 370 Gentile on Backpack Journalism 402
PhotojOumalismiThe Image as a Mass Medium 371 Backpack journalism pioneer Bill Gentile shares his
Photojouma ism Covers Major Events 373 experiences working as an embedded journalist on the
Photojournalism Profiles Faces ofthe Great frontlines
Trade-offs and Risks of Backpack Journalism 403
Photojournalism During World War II 374
Unique Ethical Challenges of New Blaming American Media 428
Journalism 405 Another excerpt from Hollywood and the Muslim
Conclusion:The Mission of Journalism
World fnot features students from American University
in Cairo expressing their views on how American culture
Remains the Same 406 has deeply influenced Arabs self identity.
Media Dominance and the Global Marketplace
Al Jazeera 429
428
On the GIODal StaQe 408 CharlesCStuart explores the heart ofthe controversial
AUazeera Network from Doha, Qatar.
Mass Media and Global Diplomacy 430
Information Immediacy and Its Effects on
Diplomacy 430
National Security and the World Wide Web 431
Equalizing the Global Community Through
Media Technology 432
Conclusion:The Transformative Power of
Mass Media 434
This chapter looks at how mass media have led to the
growth of democracies, and the role mass media systems 15 Stories of Diversity in
have played on societies and cultures throughout the American Media 436
world in the 21 st century.
The Role of Mass Media 412
Setting the Public Agenda 412
Inspiring Democracy 414
Global Mass Media Systems 417
The Libertarian (Free Press) System 417 In this chapter we will explore the sometimes conflict-
The Social-Respons.bility System 418 ling roles that the media play to advance the cause of
The Authoritarian System 418 ethnic, racia| cultural and sexual diversity, and follow
The Soviet-Communist System 418 the storjes of pioneering figures who have used the
Mass Media Systems in Development 420 media to push against cultural barriers and move into
Women on the Frontlines 421 the mainstream.
Jeanine Nahigombeye, director of Radio Isanganiro,
explains her sometimes risky efforts,and the efforts of Pioneers of Latino Media in America 440
other women like her, to present fair and balanced jour- The Spanish-Language Press Offers Vo.ce to the
nalism promoting peace in civil-war torn Burundi.
Exiled 440
Latino Radio Attracts Business 441
Radio Paves the Way 421 Latino Television Unites, Educates and Empowers 442
The Influence of Satellite Television 422
The Emergence of Latino TV 443
Arthur C.Clarke 422 Univision s Maria Elena Salinas explores the impact of
Clarkes groundbreaking work continues to serve as Univision and Latino Television on today s Latin
a model for the important role mass media technology American communities.
plays in social and cultural development.
Latino Entertainment Enters the Mainstream 443
Pioneers of Black Media in America 444
The Black Press Restores Black Identity 445
The Black Press Exposes Inequality 445
The Black Press Promotes Civil Rights 446
The Role of the Internet 423
Mass Media and Cultural Context 424
The Influence of High- and Low-Context
Cultures 424
The Cultural Divide Plays Out in the Media 425
Cyberspace Globalizes Media and Culture 426 John Sengstacke and the C^cago Defender 447
Groundbreaking black newspaper publisher John
Media Cultures Compete for Survival 426 Sengstacke, tells the story of the role of the Chicago
Culture Conflict 427 Defender in the Great Migration of Blacks to the North.
Excerpt from Hollywood and the Muslim World, a film Black Radio_The Voice of The people 443
by CharlesCStuart, which features a Muslim perspective Black Entertainers Dismante Stereotypes 448
of how American media are affecting the Muslim
cultural identity.
Pioneering Women in Early American Media 449 I Newspaper Editor 471
Women Stereotypes 450 Loretta Harring, the managing editor of one ofthe
A critical look at historical and contemporary portrayals oldest continually-published regional newspapers in
of women in the media, particularly through film. America, discusses what she looks for when hiring recent
The First Black Woman Newspaper Editor 450 journalism school graduates and the important roles
World War II Alters Women s Roles 451 still played by regional and local newspapers.
A Woman Becomes a Television News Broadcaster 451 Television and Radio Broadcasting 472
Women Struggle with Tradition in the 1950s 452 TV Sports Anchor 472
Women Liberate in the 1960s 453 Joe Fonzi, sports reporter and anchor at San Francisco
The Doors Widen for Women in the 1970s 453 television station KTVU, shares the challenges and
Women Continue to Seek Equal Opportunity in the excitement of working as a broadcast sports reporter.
1980s to Now 454 NPR Radio News Host 473
The Impact of Women in Media 454 Michel Martin, talk radio host of the NPR news program
Filmmaker and author Patricia Melton explores the Tell Me More, explains how she decides the day s
global impact of women on television. agenda, which includes carefully selecting the most
important news stories ofthe day.
Pioneers ofAsian American Media 455 Film and Video Production 473
The Mainstream Media Portray Asians in America 455 Documentary Film Producer, MTV 474
Asian American Media Begin with Chinese
Cheryl Horner Sirulnickjounder and executive producer of
immigration 456 Gigantic! Productions for MTV, describes the creative and
Media Stereotypes Plague Asians in the Early 20th technical process of developing documentary projects.
Advertising and Public Relations 475
Asian Americans BreakThrough in 21st-century
Media 458 Entertainment Public Relations Agent 476
Marcus Bass, of Spelling Communications, describes his
Pioneers of Gay and Lesbian American Media 459 career and nis experiences working as an entertainment
Gay Rights Are Human Rights 459 pubk reiations professional in Hollywood
The Sexual Revolution Gives Gay Rights
Music Industry 476
Momentum 460
Gay and Lesbian Media Enter the Mainstream 461 Sam Diggedy, popular radio DJ at KDON Top-40 radio
Conclusion: On the Path Toward Greater Future in Northern California describes what it is like to be a
Diversity 462 popular radio DJ.
Photography 478
16 Workinq in the Mass Media in Magazine Photo Editor, National Geographic 479
Elizabeth Krist, senior photo editor at National
the Digital Age 464 Geographic, describes the fairly involved and complex
process of developing a photographic narrative to
accompany an approved story.
Video Game Industry 480
Video Game Developer 481
The founder of a leading video game company gives a
tour ofthe process of video gave development and a
glimpse inside what it is really like to work on a video
game development team.
Achieving Success in the Media Industry 481
Soft Skills, Hard Skills 481
This chapter talks about the multiple career opportunities The Power of Portfolios 482
one can pursue in the mass media field; videos feature Conclusion: Make the Industry Want You 484
days in the lives of various media professionals. Cnapter Summarjes and ACEJMC Learning
Employment Trends in Mass Media 468 Objectives 486
Hourly and Salaried Wage Earners 468
Contract Professionals 468 Notes 488
Freelance Professionals 469 Glossary 493
Survey of Selected Media Industries 470 Bibliography 503
Newspapers and Magazines 470 Index 515
|
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| building | Verbundindex |
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| dewey-full | 302.23 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.23 |
| dewey-search | 302.23 |
| dewey-sort | 3302.23 |
| dewey-tens | 300 - Social sciences |
| discipline | Allgemeines Soziologie Kommunikationswesen |
| format | Book |
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| id | DE-604.BV036851569 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:49:23Z |
| institution | BVB |
| isbn | 9780205591480 0205591485 |
| language | English |
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| owner_facet | DE-11 DE-91 DE-BY-TUM |
| physical | 524 S. Ill. Beil. |
| publishDate | 2012 |
| publishDateSearch | 2012 |
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| publisher | Allyn & Bacon [u.a.] |
| record_format | marc |
| spelling | Sterin, J. Charles Verfasser aut Mass media revolution J. Charles Sterin Boston, Mass. [u.a.] Allyn & Bacon [u.a.] 2012 524 S. Ill. Beil. txt rdacontent n rdamedia nc rdacarrier Massenmedien (DE-588)4037877-9 gnd rswk-swf Kommunikationswissenschaft (DE-588)4120588-1 gnd rswk-swf Massenmedien (DE-588)4037877-9 s Kommunikationswissenschaft (DE-588)4120588-1 s 1\p DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020767526&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Sterin, J. Charles Mass media revolution Massenmedien (DE-588)4037877-9 gnd Kommunikationswissenschaft (DE-588)4120588-1 gnd |
| subject_GND | (DE-588)4037877-9 (DE-588)4120588-1 |
| title | Mass media revolution |
| title_auth | Mass media revolution |
| title_exact_search | Mass media revolution |
| title_full | Mass media revolution J. Charles Sterin |
| title_fullStr | Mass media revolution J. Charles Sterin |
| title_full_unstemmed | Mass media revolution J. Charles Sterin |
| title_short | Mass media revolution |
| title_sort | mass media revolution |
| topic | Massenmedien (DE-588)4037877-9 gnd Kommunikationswissenschaft (DE-588)4120588-1 gnd |
| topic_facet | Massenmedien Kommunikationswissenschaft |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020767526&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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