Next generation business strategies for the base of the pyramid: new approaches for building mutual value
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, NJ [u.a.]
FT Press
2011
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXXVII, 249 S. graph. Darst. |
| ISBN: | 9780137047895 0137047894 |
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| 245 | 1 | 0 | |a Next generation business strategies for the base of the pyramid |b new approaches for building mutual value |c [edited by] Ted London, Stuart L. Hart |
| 264 | 1 | |a Upper Saddle River, NJ [u.a.] |b FT Press |c 2011 | |
| 300 | |a XXXVII, 249 S. |b graph. Darst. | ||
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| 650 | 4 | |a Social responsibility of business | |
| 650 | 4 | |a Strategic planning | |
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Datensatz im Suchindex
| _version_ | 1804143545450233856 |
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| adam_text | Titel: Next generation business strategies for the base of the pyramid
Autor: London, Ted
Jahr: 2011
Contents
Acknowledgments.............................xvi
About the Authors ............................xvii
Dedication to C.K. Prahalad....................xxiii
The Big Picture by C.K. Prahalad................xxvi
Foreword by Y.C. Deveshwar..................xxxiii
Introduction Creating a Fortune with the
Base of the Pyramid ...................1
Ted London, William Davidson Institute b- Ross
School of Business, University of Michigan;
and Stuart Hart, Johnson School of Management,
Cornell University
The introduction, by co-editors Ted London and Stuart
Hart, conveys the core message of the book: that the next
génération of BoP business stratégies won t be about
finding a fortune at the base of the pyramid, but rather,
about creating a fortune with the base of the pyramid.
The shift from fortune-finding to fortune-creating has
implications for how BoP ventures are organized, and
how their stratégies are conceived and implemented.
Co-editors London and Hart introduce the three core
sections of the book-Roadmaps for Success, Stratégie
Opportunities, and Effective Implementation-and
explain how the contents of each can help venture leaders
approach the challenges and opportunities of BoP
markets.
Part One: Roadmaps for Success
Chapter 1 Building Better Ventures with the
Base of the Pyramid: A Roadmap........19
Ted London, William Davidson Institute b Ross
School of Business, University ofMichigan
Ted London s chapter addresses how venture leaders can
maximize the chances that their business development
efforts in BoP markets will succeed. Which business
practices should guide your efforts-and which ones
should you be sure to avoid-as your venture moves
through the stages of designing, piloting, and scaling?
How do you craft initial business models, effectively test
thèse approaches, and create sustainable compétitive
advantage? Using the perspective of creating a fortune
with the base of the pyramid, London provides a set of
guiding principles (a roadmap ) that answer thèse and
other critical questions relevant to both existing and
start-up BoP ventures.
Chapter 2 Innovation for the BoP: The Patient
Capital Approach.....................45
Robert Kennedy, William Davidson Institute b Ross
School of Business, University ofMichigan; and
Jacqueline Novogratz, Founder and CEO,
Acumen Fund
Co-authors Robert Kennedy and Jacqueline Novogratz
explain how social entrepreneurs and philanthrocapital-
ists are changing the BoP landscape by Connecting inno-
vative business approaches to patient capital -money
that is expected to generate returns over a longer period
than is typical of (say) venture capital. They identify four
types of innovation that are proving critically important
to success in operating in BoP markets, and show how a
range of enterprises are applying thèse approaches in
the field.
Part Two: Stratégie Opportunities
Chapter 3 Taking the Green Leap to the
Base of the Pyramid ..................79
Stuart Hart, Johnson School of Management,
Cornell University
Can the BoP teach the ToP (the top of the pyramid )
anything? Author Stuart Hart says yes. In the old BoP
model, Western entrepreneurs sought to sell goods and
services to the BoP with little regard to environmental
conséquences. Today, Hart argues, the next génération of
entrepreneurs are trying to develop distributed, small-
scale, small-footprint products and services that are
more appropriate to the BoP context-and may well point
the way toward better models for the ToP, as well.
Chapter 4 Needs, Needs, Everywhere, But Not a
BoP Market to Tap ..................103
Erik Simanis, Centerfor Sustainable Global
Enterprise, Johnson School of Management,
Cornell University
Market création, argues author Erik Simanis, is funda-
mentally différent from market entry. And although
the BoP is a basket of compelling needs, it is not yet a
market in the traditional sensé of that term. As a resuit,
entrepreneurs in the BoP context hâve to think in terms
of market création-and understand how to achieve that
end in a uniquely challenging context. The wise venturer
in the BoP space, Simanis writes, learns how to frame the
value proposition and manage the innovation process
(through seeding, base-building, and growth and consoli-
dation) in ways that align business strategy with BoP
opportunity. Through a sustained case study involving a
soy-protein product, Simanis illustrâtes how to stay on
track while building markets with the BoP.
Part Three: Effective Implementation
Chapter 5 A Micro-Level Approach to
Understanding BoP Markets...........129
Madhu Viswanathan, University of Illinois,
Urbana-Champaign
The devil is in the détails, as the old saying goes. In this
chapter, Madhu Viswanathan makes the case that BoP
markets hâve to be understood at the ground level-
from the bottom up-if a venture is to succeed in those
marketplaces. What are the marketplace-relevant charac-
teristics of poverty? In the one-to-one interactional mar-
ketplaces of the BoP, the boundaries between human
and économie issues tend to get blurred, long-term
relationships tend to trump short-term ones, rich net-
works make up for resource constraints, and consump-
tion and entrepreneurship can be two sides of the same
coin. BoP entrepreneurs, therefore, hâve to concretize,
localize, and socialize their products and services.
Chapter 6 Reframing Design for the Base of
the Pyramid........................165
Patrick Whitney, Institute of Design, Illinois
Institute of Technology
By enabling breakthrough products, issues of design hâve
corne to the fore in the industrialized world, which is leav-
ing behind économies of scale for économies of choice.
Contrasting the Apple iPhone with the Chotukool refrig-
erator, author Patrick Whitney explores the provocative
question of whether stratégie design techniques that hâve
proven themselves at the top of the économie pyramid
might also prove useful-in identical or modified forms-
when applied to base of the pyramid markets. His answer
is yes -albeit with some important caveats.
Chapter 7 BoP Venture Formation for Scale ......193
Allen Hammond, Ashoka
Social enterprises do good works. But unless they achieve
a significant scale, they aren t in a position to serve mil-
lions of BoP customers, or to help reshape économies.
Author Allen Hammond argues for a combination of both
bottom-up and top-down enterprise formation to better
reach and serve BoP markets, and explains how that
productive mix can be accomplished. Additionally, he
suggests, BoP entrepreneurs can build business ecosys-
tems (rather than stand-alone ventures) to support scale.
Hammond explains how hybrid organizations can serve
that purpose-and provides insights from a real-world
example.
Conclusion A Continuing Journey................217
Ted London, William Davidson Institute b Ross
School of Business, University of Michigan; and
Stuart Hart, Johnson School of Management,
Cornell University
Co-editors Ted London and Stuart Hart look at the jour-
ney ahead -both in terms of the future of BoP-oriented
ventures, and in terms of the research that needs to be
done to help advance our understanding of the field,
which ultimately will help those BoP-oriented ventures
succeed. They présent-and begin the debate about-five
core assumptions that underpin the BoP domain, which
collectively help set the BoP agenda of tomorrow.
Appendix Attendees from 2009 Conférence:
Creating a Shared Roadmap...........233
Index .............................239
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| spelling | Next generation business strategies for the base of the pyramid new approaches for building mutual value [edited by] Ted London, Stuart L. Hart Upper Saddle River, NJ [u.a.] FT Press 2011 XXXVII, 249 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Social responsibility of business Strategic planning Small business Management Organizational effectiveness London, Ted 1963- Sonstige (DE-588)143193384 oth Hart, Stuart L. Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020766894&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Next generation business strategies for the base of the pyramid new approaches for building mutual value Social responsibility of business Strategic planning Small business Management Organizational effectiveness |
| title | Next generation business strategies for the base of the pyramid new approaches for building mutual value |
| title_auth | Next generation business strategies for the base of the pyramid new approaches for building mutual value |
| title_exact_search | Next generation business strategies for the base of the pyramid new approaches for building mutual value |
| title_full | Next generation business strategies for the base of the pyramid new approaches for building mutual value [edited by] Ted London, Stuart L. Hart |
| title_fullStr | Next generation business strategies for the base of the pyramid new approaches for building mutual value [edited by] Ted London, Stuart L. Hart |
| title_full_unstemmed | Next generation business strategies for the base of the pyramid new approaches for building mutual value [edited by] Ted London, Stuart L. Hart |
| title_short | Next generation business strategies for the base of the pyramid |
| title_sort | next generation business strategies for the base of the pyramid new approaches for building mutual value |
| title_sub | new approaches for building mutual value |
| topic | Social responsibility of business Strategic planning Small business Management Organizational effectiveness |
| topic_facet | Social responsibility of business Strategic planning Small business Management Organizational effectiveness |
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