Die digitale Revolution:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | German English |
| Published: |
Offenbach
GABAL
2010
|
| Subjects: | |
| Online Access: | Inhaltstext Inhaltsverzeichnis |
| Physical Description: | 72 S. Ill. 18 cm, 100 gr. |
| ISBN: | 9783869361154 |
Staff View
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Record in the Search Index
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| adam_text |
INHALT 05 EINLEITUNG DIE DIGITALE WELT VERSTEHEN 06 EINBLICK IN DIE
TECHNOLOGIE 08 WIE LEBT MAN IN EINER DIGITALEN WELT? 10 SOZIALE MEDIEN
12 USER-GENERATED CONTENT 14 DIGITALE KOMMUNIKATION 16 VERAENDERTES
KAUFVERHALTEN BIBLIOGRAFISCHE INFORMATIONEN HTTP://D-NB.INFO/1001891821
DIGITALISIERT DURCH MARKETING FUER EIN ONLINEPUBLIKUM 18 INTEGRATION DES
DIGITALEN MARKETINGS 22 EINZELHANDEL VOR ORT UND IM INTERNET 26
MARKETING IN SOZIALEN MEDIEN 30 DIGITALE OEFFENTLICHKEITSARBEIT 32
E-MARKTPLAETZE WIRKUNGSVOLLE PRAESENZ IM NETZ WERBUNG UEBER DIGITALE MEDIEN
54 OPTIMIERUNG DER WEBSITE 58 ONLINEWERBUNG 62 KEYWORD-ADVERTISING 64
DOOH-WERBUNG 66 MARKETING UEBER E-MAILS 68 KOMMUNIKATION UEBER E-MAILS 70
REGISTER 72 BILDNACHWEIS 34 FESTLEGUNG DER ZIELE 36 WIE MAN BEGINNT 38
ENTWICKLUNG DER WEBSITE 40 WIE MAN ES DEN KUNDEN LEICHTER MACHT 42
INHALTE 46 WEBSITE FUER E-COMMERCE 48 GLOBALISIERUNG 50 WEBCONTROLLING 52
DIGITALE MARKTFORSCHUNG |
| any_adam_object | 1 |
| author | Charlesworth, Alan 1956- |
| author_GND | (DE-588)142797456 |
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| dewey-sort | 3658.872 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV036787258 |
| illustrated | Illustrated |
| indexdate | 2024-07-20T10:52:18Z |
| institution | BVB |
| isbn | 9783869361154 |
| language | German English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020703740 |
| oclc_num | 685185385 |
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| physical | 72 S. Ill. 18 cm, 100 gr. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | GABAL |
| record_format | marc |
| spelling | Charlesworth, Alan 1956- Verfasser (DE-588)142797456 aut The digital revolution Die digitale Revolution Alan Charlesworth. Aus dem Engl. von Matthias Reiss Offenbach GABAL 2010 72 S. Ill. 18 cm, 100 gr. txt rdacontent n rdamedia nc rdacarrier Online-Marketing (DE-588)7706419-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s DE-604 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=3461988&prov=M&dok_var=1&dok_ext=htm Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020703740&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Charlesworth, Alan 1956- Die digitale Revolution Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)7706419-7 |
| title | Die digitale Revolution |
| title_alt | The digital revolution |
| title_auth | Die digitale Revolution |
| title_exact_search | Die digitale Revolution |
| title_full | Die digitale Revolution Alan Charlesworth. Aus dem Engl. von Matthias Reiss |
| title_fullStr | Die digitale Revolution Alan Charlesworth. Aus dem Engl. von Matthias Reiss |
| title_full_unstemmed | Die digitale Revolution Alan Charlesworth. Aus dem Engl. von Matthias Reiss |
| title_short | Die digitale Revolution |
| title_sort | die digitale revolution |
| topic | Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Online-Marketing |
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