Reklamno-spravočnye izdanija v istorii rossijskoj žurnalistiki:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Russian |
| Published: |
Moskva
Izdat. "Vest-Konsalting"
2010
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | In kyrill. Schr., russ. Includes bibliographical references (p. 154-180) |
| Physical Description: | 180 S. Ill. 21 cm |
| ISBN: | 9785918650219 |
Staff View
MARC
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| 020 | |a 9785918650219 |9 978-5-91865-021-9 | ||
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| 100 | 1 | |a Kornilova, Ksenija S. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Reklamno-spravočnye izdanija v istorii rossijskoj žurnalistiki |c K. S. Kornilova |
| 264 | 1 | |a Moskva |b Izdat. "Vest-Konsalting" |c 2010 | |
| 300 | |a 180 S. |b Ill. |c 21 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a In kyrill. Schr., russ. | ||
| 500 | |a Includes bibliographical references (p. 154-180) | ||
| 648 | 4 | |a Geschichte 1800-1900 | |
| 648 | 7 | |a Geschichte 1860-1900 |2 gnd |9 rswk-swf | |
| 650 | 4 | |a Advertising / Russia / History / 19th century | |
| 650 | 4 | |a Advertising / Social aspects / Russia | |
| 650 | 4 | |a Press / Russia / History / 19th century | |
| 650 | 4 | |a Geschichte | |
| 650 | 4 | |a Gesellschaft | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 651 | 4 | |a Russland | |
| 651 | 7 | |a Russland |0 (DE-588)4076899-5 |2 gnd |9 rswk-swf | |
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| 689 | 0 | 2 | |a Geschichte 1860-1900 |A z |
| 689 | 0 | |5 DE-604 | |
| 856 | 4 | 2 | |m Digitalisierung BSB Muenchen |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020698214&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
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Record in the Search Index
| _version_ | 1804143457277575168 |
|---|---|
| adam_text | «
СОДЕРЖАНИЕ
»
От автора
...................................................................................3
Ж ГЛАВА
1.
Социально-экономические предпосылки возникновения и
становления института рекламно-справочных изданий
.........6
Ж ГЛАВА
2.
Рекламный рынок в условиях
коммерциализации прессы
........................................................24
Ш ГЛАВА
3.
Исторические этапы развития
рекламно-справочных изданий
.................................................37
Ж ГЛАВА
4.
Типологические характеристики
рекламно-справочных изданий
.................................................50
Ж ГЛАВА
5.
Тематическое разнообразие рекламных сообщений
..............103
*
ГЛАВА
6.
Жанровая многогранность рекламных объявлений
................127
Заключение
................................................................................152
Список литературы
...................................................................154
Библиография российских рекламно-справочных
изданий второй половины
XIX
века
..........................................177
|
| any_adam_object | 1 |
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| author_facet | Kornilova, Ksenija S. |
| author_role | aut |
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| author_variant | k s k ks ksk |
| building | Verbundindex |
| bvnumber | BV036781586 |
| ctrlnum | (OCoLC)705975424 (DE-599)BVBBV036781586 |
| era | Geschichte 1800-1900 Geschichte 1860-1900 gnd |
| era_facet | Geschichte 1800-1900 Geschichte 1860-1900 |
| format | Book |
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| id | DE-604.BV036781586 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:47:58Z |
| institution | BVB |
| isbn | 9785918650219 |
| language | Russian |
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| physical | 180 S. Ill. 21 cm |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Izdat. "Vest-Konsalting" |
| record_format | marc |
| spelling | Kornilova, Ksenija S. Verfasser aut Reklamno-spravočnye izdanija v istorii rossijskoj žurnalistiki K. S. Kornilova Moskva Izdat. "Vest-Konsalting" 2010 180 S. Ill. 21 cm txt rdacontent n rdamedia nc rdacarrier In kyrill. Schr., russ. Includes bibliographical references (p. 154-180) Geschichte 1800-1900 Geschichte 1860-1900 gnd rswk-swf Advertising / Russia / History / 19th century Advertising / Social aspects / Russia Press / Russia / History / 19th century Geschichte Gesellschaft Werbung (DE-588)4065541-6 gnd rswk-swf Russland Russland (DE-588)4076899-5 gnd rswk-swf Russland (DE-588)4076899-5 g Werbung (DE-588)4065541-6 s Geschichte 1860-1900 z DE-604 Digitalisierung BSB Muenchen application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020698214&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Kornilova, Ksenija S. Reklamno-spravočnye izdanija v istorii rossijskoj žurnalistiki Advertising / Russia / History / 19th century Advertising / Social aspects / Russia Press / Russia / History / 19th century Geschichte Gesellschaft Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4076899-5 |
| title | Reklamno-spravočnye izdanija v istorii rossijskoj žurnalistiki |
| title_auth | Reklamno-spravočnye izdanija v istorii rossijskoj žurnalistiki |
| title_exact_search | Reklamno-spravočnye izdanija v istorii rossijskoj žurnalistiki |
| title_full | Reklamno-spravočnye izdanija v istorii rossijskoj žurnalistiki K. S. Kornilova |
| title_fullStr | Reklamno-spravočnye izdanija v istorii rossijskoj žurnalistiki K. S. Kornilova |
| title_full_unstemmed | Reklamno-spravočnye izdanija v istorii rossijskoj žurnalistiki K. S. Kornilova |
| title_short | Reklamno-spravočnye izdanija v istorii rossijskoj žurnalistiki |
| title_sort | reklamno spravocnye izdanija v istorii rossijskoj zurnalistiki |
| topic | Advertising / Russia / History / 19th century Advertising / Social aspects / Russia Press / Russia / History / 19th century Geschichte Gesellschaft Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising / Russia / History / 19th century Advertising / Social aspects / Russia Press / Russia / History / 19th century Geschichte Gesellschaft Werbung Russland |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020698214&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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