Marketing strategies for emerging markets:
Saved in:
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New Delhi
Excel Books
2005
|
| Edition: | 1. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XII, 437 S. graph. Darst. |
| ISBN: | 8174464107 8174464115 |
Staff View
MARC
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| 245 | 1 | 0 | |a Marketing strategies for emerging markets |c ed.: Rajendra Nargundkar ... |
| 250 | |a 1. ed. | ||
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Record in the Search Index
| _version_ | 1804143456023478272 |
|---|---|
| adam_text | Contents
Foreword
ix
Preface
xi
SECTION A: MARKETING STRATEGIES FOR EMERGING MARKETS
1.
One-to-one Marketing: Are Indian Companies Ready?
3
Keyoor
Purani
2.
Do Indians Make the White Elephants Dance?
23
A C V
Narayanan
3.
Competitive Marketing Strategies for the Indian Pharmaceutical 2&
Industry
—
post
2005:
A Meta
Analysis
Navneet Wadhwa, Lewlyn
L R
Rodrigues
4.
Global Brands in the Emerging Markets: Lessons from their Strategies
40
(With Special Reference to India)
/ 5
Panwar, Darshana Dave
5.
The 4PRE Model for Emerging Markets
52
AaUp Sharma, Paras Singhal
6.
Multinational Corporations in Emerging Markets: Problems
67
in Marketing Strategy
Deepthi Timmasarthy, Prasanth Thomas
7■
Finding FIT for Emerging Markets
83
Prank Modi
8.
Marketing Strategy Adopted by L.G. Electronics in India
93
R
Satish Kumar
9.
Brand
Astras
Revisited
102
A V Shukla,
N R
Kharche
10.
Product Wise in Emerging Markets
105
Sunil Gupta
11.
Marketing Strategies for Emerging Markets
113
К
S Venu Gopal
Rao
12.
Marketing Strategies for Firms in Emerging Markets
119
Yasser Mahfooz
VI
SECTION
В:
ADVERTISING AND BRANDING STRATEGIES
IN EMERGING MARKETS
13.
Branding Strategies in the Life Insurance Industry (An Indian Scenario)
133
Ashish Sadh
14.
Barista:
Making Coffee Drinking an Experience
144-
Atanu Ghosh, Kunal Ghadse, Rajesh Pandey and Premal Shah
15.
Consumer Persuasion Process through Print Advertisements
—
A Focus
157
on the Influencing Variables
Elizabeth
Devasta,
S Jayachandran
16.
Sales Force Retention
—
The Big Question of Leading
165
Ezhihrasan
M, Ilankumaran G
17.
Role of Humour and Sex in Breaking the Advertising Clutter
174
Falguni
Vasavada Ozha
18.
Emerging Trends in Two-wheeler Market
18 5-
V Joseph Paul Raj, Rajendra Nargundkar
19.
A Comparative Study of Four Toothpaste Brands to Develop Strategy
190
for Consumer Sales Promotion
Nripendra Singh
20.
Problems and Future of the Brand Management Structure in the Fast
200
Moving Consumer Goods Industry
R
Mary Metilda,
В
Solomon Chelhdurai and
J
Daniel
21.
Effectiveness of Network Marketing Strategy in the Indian Market: A Case
207
Study of Tupperware
Pankaj Atri
22.
Building Dot Com Brands: A Strategic Approach from India
215
Raashid Saiyed
23.
Detergents and Soaps: Manufacture and Marketing in Coimbatore
221
Shripria V, Kumudha A
24.
Influence of Celebrity Advertising in Emerging (Rural) Markets
227
К
Tamiz
Jyothi,
С
Samudhara Raja Kumar
25.
How do Consumers Evaluate Service Brand Extensions
—
Indian Insights
238
N
Thamaraiselvan,
P
David Jawahar
SECTION C: CONSUMER BEHAVIOUR IN EMERGING MARKETS
26.
Product Adoption Behaviour: A Key to Penetrate Emerging Markets
255
K Chitra
27.
The Relationship Between Service Quality and Behavioural Intentions:
265
A Comparative Evaluation in Retail Banking Context
Anand Kumar Jaiswal, Pingali Venugopal and Svein Ottar
Olsen
Vil
28.
Multinationals, Fairtrade
and The Fourth Wave of Consumerism
274
Nalinkumar
С
29.
Managing Product Value and Symbolism in Brand Proposition
—
The
281
Indian Context
S Ramesh
Kumar
30.
Which Countries Enjoy Category Dominance for the Product Categories
293
of Cars and Televisions in the Australian Market? An Examination of
Consumers Product Category-Country Associations
Ravi Pappu
SECTION D: GLOBAL STRATEGIES IN EMERGING MARKETS
31.
Intellectual Property Rights: Are They Secure in Emerging Markets?
305
Abhishek Peshkar
32.
Becoming a Truly Global Company
322
Arun Kumar Jain, Subhash
С
Jain
33.
Dimensions of Indian Business Success in South Africa: An Analytical
332
Perspective
Isaac A Mohan
34.
QR Removal on Imports: Case of FMCG Sector in India
343
Justin Paul
3 5.
Role of Family Conglomerates in Globalization of Emerging Markets:
The Case of India
354
G M
Naiđu, Sahrok Kim and Choton Basu
36.
Penetrating the Emerging Quota Free Markets: Strategies for
Indian Garment Exporters
367
M
I Saifil
Ali, S Ganesan
37.
Made for the World in India— FLEXCUBE—A Success Story Based on
Product Business Model
375
SudhirPJR
SECTION E: DEVELOPMENTAL MARKETING IN EMERGING MARKETS
38.
Developing Tourism: The Efforts of Maharashtra Tourism Development
Corporation Ltd.
-. 383
H
B Badwaik
39.
A Study on Globalization and Its Impact on Brands Sold in
Rural Shops in Selected Areas of Tamil Nadu
389
R
Nandagopal,
К
Arul
Rajan
and
H
Ajay Khanna
40.
Corporate Social Responsibility as a Determinant of Market Success:
An Exploratory Analysis with Special Reference to MNCs in
Emerging Markets
406
Sandeep
К
Krishnan, Rakesh Balachandran
41.
Challenges to the Practice of Environmental Marketing
419
Sumesh
R S
|
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| isbn | 8174464107 8174464115 |
| language | English |
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| physical | XII, 437 S. graph. Darst. |
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| spelling | Marketing strategies for emerging markets ed.: Rajendra Nargundkar ... 1. ed. New Delhi Excel Books 2005 XII, 437 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Emerging Market (DE-588)4398432-0 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s Emerging Market (DE-588)4398432-0 s DE-604 Nargundkar, Rajendra edt Digitalisierung UB Bamberg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020697382&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Marketing strategies for emerging markets Marketing (DE-588)4037589-4 gnd Emerging Market (DE-588)4398432-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4398432-0 (DE-588)4143413-4 |
| title | Marketing strategies for emerging markets |
| title_auth | Marketing strategies for emerging markets |
| title_exact_search | Marketing strategies for emerging markets |
| title_full | Marketing strategies for emerging markets ed.: Rajendra Nargundkar ... |
| title_fullStr | Marketing strategies for emerging markets ed.: Rajendra Nargundkar ... |
| title_full_unstemmed | Marketing strategies for emerging markets ed.: Rajendra Nargundkar ... |
| title_short | Marketing strategies for emerging markets |
| title_sort | marketing strategies for emerging markets |
| topic | Marketing (DE-588)4037589-4 gnd Emerging Market (DE-588)4398432-0 gnd |
| topic_facet | Marketing Emerging Market Aufsatzsammlung |
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