Usability testing essentials: ready, set...test!
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
Elsevier
[2011]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xxii, 382 Seiten Illustrationen, Diagramme 24 cm |
| ISBN: | 9780123750921 |
Internformat
MARC
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| 100 | 1 | |a Barnum, Carol M. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Usability testing essentials |b ready, set...test! |c Carol M. Barnum |
| 264 | 1 | |a Amsterdam |b Elsevier |c [2011] | |
| 300 | |a xxii, 382 Seiten |b Illustrationen, Diagramme |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
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Datensatz im Suchindex
| _version_ | 1804143446486679552 |
|---|---|
| adam_text | Foreword
xv
Acknowledgments
xvii
About the author
xix
Image credits and permissions
xxi
Introduction: Getting started guide
1
Usability is invisible
1
U R
usability
3
How to use this book
3
Special features you can use or skip
5
A few words about words
6
But wait, there s more on the companion website
7
Establishing the essentials
9
Focus on the user, not the product
10
Start with some essential definitions
10
Defining usability
11
Defining usability testing
13
Know when to conduct small studies
17
Know how to conduct small studies
18
Define the user profile
18
Create task-based scenarios
19
Use a think-aloud process
19
Make changes and test again
19
Know when to conduct large studies
20
Think of usability testing as hill climbing
21
Testing here, there, everywhere
25
Testing in a lab offers some benefits
26
The bare essentials for testing in a lab
27
Other equipment that s nice to have
27
Specialized equipment you might need in certain
situations
28
Formal
labs can cost a lot, or not
34
Informal labs can be set up anywhere at very
little cost
37
Field testing gets you into the world of your users
38
Advantages of field testing
39
Disadvantages of field testing
40
Remote testing extends your reach to your users
41
Moderated remote testing is synchronous
42
Unmoderated remote testing is asynchronous
44
New methods push the envelope on remote
testing
46
Choosing the right method is a balancing act
48
Big
U
and little
u
usability
53
Introducing big
U
and little
u
usability
53
Using a user-centered design process
54
Opening your toolkit and seeing what s there
56
Analysis tools
56
Development tools
57
Post-release tools
58
Choosing heuristic evaluation from the toolkit
59
Conducting a heuristic evaluation
61
Conducting a formal evaluation
63
Conducting an expert review
64
Conducting an informal evaluation
65
Comparing the results from heuristic evaluation
and usability testing
66
Putting both methods together: The
1-2
punch
68
Cost-justifying usability
69
Case Study: Heuristic evaluation
of Holiday Inn China website
72
Understanding users and their goals
83
People are goal-oriented
84
When people use the web, they bring their experience
and expectations
85
People expect web objects to be in specific places
86
People don t want to read
—
they want to act
87
Make a good first impression
—
you might not get
a second chance
87
Generational differences matter when it comes
to the web
89
Personas
help you get to know your users
94
Personas
are based on real information about real users
94
Personas
are a creative activity, but don t get
carried away
97
Personas
should be a manageable number
98
Personas
need to be visible
98
Scenarios tell the story of your users goals
99
Start by knowing the difference between a
task and a goal
99
Tell stories about your
personas
in a compelling way
100
Planning for usability testing
105
Scheduling the planning meeting
106
Establish test goals
107
Determine how to test the product 111
Agree on user subgroups
116
Determine participant incentive
122
Draft the screener for recruiting participants
124
Create scenarios based on tasks that match
test goals
128
Determine quantitative and qualitative feedback
methods
136
Set dates for testing and deliverables
138
Writing the test plan
142
Writing an informal test plan
143
Writing a formal test plan
145
Case Study: Test plan for Holiday Inn China website
usability study
148
Preparing for usability testing
157
Recruiting participants
158
How to do the recruiting yourself
158
How to recruit through an agency
160
How to plan for no-shows
161
Assigning team roles and responsibilities
162
Developing team checklists
163
Writing the moderator s script
167
Preparing or using other forms
170
Preparing a video consent form
170
Preparing a special consent form for testing with
minors
171
Using a non-disclosure agreement
172
Preparing an observer form
172
Creating
questionnaires
173
Creating a pre-test questionnaire
173
Creating post-task questionnaires
176
Creating a post-test questionnaire
176
Using standard post-test questionnaires
181
Using the
SUS
182
Using the CSUQ
183
Creating or using qualitative feedback methods
185
Using product reaction cards
185
Ending with an interview
187
Testing the test
188
Conducting the walkthrough
188
Conducting the pilot
189
Case Study: Sample test materials for Holiday
j
Inn China website usability study
193
Conducting a usability test
199
Setting up for testing
200
Meeting, greeting, briefing
200
Meeting and greeting the participant
201
Conducting the pre-test briefing
201
Preparing the participant to think out loud
205
Being an effective and unbiased moderator
207
Monitor your body language
207
Balance your praise
208
Ask good questions
209
Know how and when to intervene
214
Administer post-test feedback mechanisms
216
Managing variations on the theme of testing
218
Testing with two or more participants
218
Testing with two or more moderators
219
Testing remotely with a moderator
220
Providing help or customer support during testing
223
Logging observations
225
Handling observers and visitors
226
Observers with you and the participant
226
Visitors in the executive viewing room
228
Remote observers
230
Working solo
230
Case Study: Session log from Holiday Inn
China website usability study
234
8
Analyzing the findings
239
What did we see?
240
Gather input from everyone
241
Collect the top findings and surprises
241
Choose your organizational method
242
What does it mean?
249
Determining who should do the analysis
249
Collating the findings
250
Presenting quantitative data
251
Working with statistics
252
Analyzing questionnaires
256
Using qualitative feedback from the think-aloud process
258
Collating responses from the product reaction cards
259
What should we do about it?
259
Triangulating the data from findings
260
Characterizing findings by scope and severity
261
Making recommendations
265
Case Study: Findings analysis from Holiday Inn
China website usability study
270
Reporting the findings
111
Following Aristotle s advice
279
Preparing the message for the medium
279
Writing an informal memo report
280
Writing a formal report
283
Preparing the parts of a formal report
283
Writing the executive summary
285
Organizing the rest of the report to match your
audience needs
285
Presenting the findings
289
Using tables to summarize the findings
291
Illustrating the findings
293
Ordering the findings
299
Presenting post-task and post-test results
300
Presenting survey responses
301
Presenting
SUS
results
302
Presenting qualitative responses
303
Making recommendations
304
Presenting an oral report
307
Plan your presentation
308
Prepare video clips
309
Practice, practice, practice
310
Deliver your presentation
311
Know how and when to ask for questions
311
Advocating for more UCD
312
Case Study: Report of Holiday Inn China
website usability study
315
10
International usability testing
319
Learning about your international users
320
Some international users are here
320
Other international users are there
320
Understanding cultural differences
324
Books to learn more
324
Articles to learn more
324
Applying the work of Hall and
Hofstede
to
understand international users
331
Hall s concept of high-context and low-context
cultures
331
Hofstede s concept of five cultural dimensions
332
Planning for international testing
334
Where to test
335
How to test
340
Structuring the test protocol
342
Localizing the scenarios
342
Localizing the questionnaires
343
Scheduling single sessions or co-discovery sessions
346
Choosing think-aloud or retrospective recall
346
Selecting the moderator
346
Anticipating other aspects of international testing
348
What if the participant arrives with someone else?
348
Should more time be set aside for meeting and
greeting?
349
Should breaks be longer between sessions?
349
Can you interpret nonverbal communication cues?
350
Case Study: Analysis of the UPS Costa Rican
website
353
References
355
Index
367
|
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| discipline | Allgemeines Informatik Psychologie Arbeitswissenschaften |
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| isbn | 9780123750921 |
| language | English |
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| spelling | Barnum, Carol M. Verfasser aut Usability testing essentials ready, set...test! Carol M. Barnum Amsterdam Elsevier [2011] xxii, 382 Seiten Illustrationen, Diagramme 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Schnittstelle (DE-588)10321112-3 gnd rswk-swf User interfaces (Computer systems) / Testing Web-based user interfaces / Testing Human-computer interaction Schnittstelle (DE-588)4053059-0 gnd rswk-swf Mensch-Maschine-Kommunikation (DE-588)4125909-9 gnd rswk-swf Benutzerorientierung (DE-588)4391852-9 gnd rswk-swf Benutzerfreundlichkeit (DE-588)4005541-3 gnd rswk-swf Schnittstelle (DE-588)10321112-3 b Benutzerfreundlichkeit (DE-588)4005541-3 s DE-604 Mensch-Maschine-Kommunikation (DE-588)4125909-9 s Benutzerorientierung (DE-588)4391852-9 s Schnittstelle (DE-588)4053059-0 s 1\p DE-604 DE-601 pdf/application http://www.gbv.de/dms/tib-ub-hannover/630275378.pdf Inhaltsverzeichnis Digitalisierung UB Passau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020690981&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Barnum, Carol M. Usability testing essentials ready, set...test! Schnittstelle (DE-588)10321112-3 gnd User interfaces (Computer systems) / Testing Web-based user interfaces / Testing Human-computer interaction Schnittstelle (DE-588)4053059-0 gnd Mensch-Maschine-Kommunikation (DE-588)4125909-9 gnd Benutzerorientierung (DE-588)4391852-9 gnd Benutzerfreundlichkeit (DE-588)4005541-3 gnd |
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| title | Usability testing essentials ready, set...test! |
| title_auth | Usability testing essentials ready, set...test! |
| title_exact_search | Usability testing essentials ready, set...test! |
| title_full | Usability testing essentials ready, set...test! Carol M. Barnum |
| title_fullStr | Usability testing essentials ready, set...test! Carol M. Barnum |
| title_full_unstemmed | Usability testing essentials ready, set...test! Carol M. Barnum |
| title_short | Usability testing essentials |
| title_sort | usability testing essentials ready set test |
| title_sub | ready, set...test! |
| topic | Schnittstelle (DE-588)10321112-3 gnd User interfaces (Computer systems) / Testing Web-based user interfaces / Testing Human-computer interaction Schnittstelle (DE-588)4053059-0 gnd Mensch-Maschine-Kommunikation (DE-588)4125909-9 gnd Benutzerorientierung (DE-588)4391852-9 gnd Benutzerfreundlichkeit (DE-588)4005541-3 gnd |
| topic_facet | Schnittstelle User interfaces (Computer systems) / Testing Web-based user interfaces / Testing Human-computer interaction Mensch-Maschine-Kommunikation Benutzerorientierung Benutzerfreundlichkeit |
| url | http://www.gbv.de/dms/tib-ub-hannover/630275378.pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020690981&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT barnumcarolm usabilitytestingessentialsreadysettest |
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