Holdings: Sustainable employer branding

Sustainable employer branding: guidelines, worktools and best practices

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Bibliographic Details
Main Authors:	Parment, Anders 1972- (Author), Dyhre, Anna (Author)
Format:	Book
Language:	English
Published:	Malmö Liber 2009
Subjects:	Rekrytering Varumärken Nachhaltigkeit Personalmarketing
Online Access:	Inhaltsverzeichnis
Physical Description:	173 s. 21 cm
ISBN:	9789147090518

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MARC


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adam_text	Contents Preface ......................................................................................... З 1. Global Trends: Increased Focus on - and Need for - Employer Branding ........................................................... 7 Top Talent or Right Talent? ................................................... 11 Why Employer Branding? ..................................................... 13 Changes in the Labour Market ............................................. 15 Employer Branding is Good for Society ............................... 20 Employer Branding is Good for Employees ......................... 22 The New Workforce Generation Will Make a Difference.... 24 Demanding - and Inexperienced ........................................ 26 New Times - New Career Strategies ..................................... 28 Decreasing Loyalty: Working as Consumption ................... 29 High Awareness of Career Patterns: Ambitions and Flexibility ........................................................................ 32 Paradoxes ............................................................................... 35 Employer Brand, Culture and Workplace More Important than Work Assignments ............................ 36 Generation Yers Work Life Philosophy ................................. 37 HRs Key Role in Integrating Employer Branding ................ 40 Employer Branding in Good and Bad Times ....................... 45 Strategies to Maintain Attractiveness During Poor Times 48 A Transparent World ............................................................. 50 Employer Branding in the Non-Profit Sector ...................... 53 Summary- the Individual in the Driver Seat ...................... 54 2. The Logic Behind Employer Branding ............................... 55 The Employer Branding Process ........................................... 56 Measuring the Employer Brand Attractiveness ................... 81 The Recruitment Funnel ....................................................... 81 Contents 3. Attracting and Recruiting the Best Employees ................. 84 Attracting the Right People - What Characterizes an Attractive Employer? ........................................................ 86 Corporate Identity as Foundation of an Attractive Workplace .............................................................................. 89 Increasing Demands on the Workplace ................................ 90 Critical Success Factors in Creating an Employer of Choice 91 Recruiting the Right Employees ........................................... 96 Recruiting the Right People Builds a Sustainable Employer Brand ..................................................................... 98 The HR Department Must be a Strategic Priority ............... 102 People Who Don t Get the Job? ............................................ 103 4. Keeping the Best Employees ................................................ 106 Keeping Employees in a World of Opportunities ................ 107 Benefits in Competitive Labour Markets ............................. 108 Is There Room for Self-Fulfilment in Our Organization?... 109 Make Internal Career Patterns Clear .................................... 112 Hub of Sieving - the Organization, the Market or the Employee? ........................................................................ 114 Employee Satisfaction Index ................................................. 115 Why People Move On ........................................................... 116 Finally, Most Employees Leave: Nice Exit ............................ 118 Reward Systems ..................................................................... 119 Personnel Turnover - Principle and Practice ....................... 122 Bridging the Generation Gap ............................................... 124 Alumnis .................................................................................. 126 5. Communicate the Employer Brand .................................... 129 Building a Sustainable Employer Brand ............................... 130 Consistency as the Foundation of a Successful Employer Brand ..................................................................... 131 Make Your Competitive Advantage Really Unique .............. 134 Contents Scope of Employer Branding ................................................ 135 A Strong Employer Brand Reflects an Attractive Organization .......................................................................... 137 Talking is Easy: Deliver What You Promise .......................... 138 Filling Vacancies or Finding the Right People? .................... 139 People Make the Difference .................................................. 140 The Employer Brand and the Consumer Brand .................. 142 Communicating the Employer Brand .................................. 145 Communication at an Early Stage: Students as Target Group .......................................................................... 147 Taking it Further - the University Classroom ...................... 151 Communication Effectiveness .............................................. 153 Measuring the Effort ............................................................. 154 References ................................................................................... 159 Endnotes..................................................................................... 165 Index ............................................................................................ 170
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author	Parment, Anders 1972- Dyhre, Anna
author_GND	(DE-588)13928804X
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building	Verbundindex
bvnumber	BV036766465
classification_rvk	QV 578
ctrlnum	(OCoLC)705955199 (DE-599)BVBBV036766465
discipline	Wirtschaftswissenschaften
format	Book
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illustrated	Not Illustrated
indexdate	2024-07-09T22:47:37Z
institution	BVB
isbn	9789147090518
language	English
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physical	173 s. 21 cm
publishDate	2009
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publishDateSort	2009
publisher	Liber
record_format	marc
spelling	Parment, Anders 1972- Verfasser (DE-588)13928804X aut Sustainable employer branding guidelines, worktools and best practices Anders Parment & Anna Dyhre Malmö Liber 2009 173 s. 21 cm txt rdacontent n rdamedia nc rdacarrier Rekrytering sao Varumärken sao Nachhaltigkeit (DE-588)4326464-5 gnd rswk-swf Personalmarketing (DE-588)4260586-6 gnd rswk-swf Personalmarketing (DE-588)4260586-6 s Nachhaltigkeit (DE-588)4326464-5 s DE-604 Dyhre, Anna Verfasser aut Digitalisierung UB Bamberg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020683397&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Parment, Anders 1972- Dyhre, Anna Sustainable employer branding guidelines, worktools and best practices Rekrytering sao Varumärken sao Nachhaltigkeit (DE-588)4326464-5 gnd Personalmarketing (DE-588)4260586-6 gnd
subject_GND	(DE-588)4326464-5 (DE-588)4260586-6
title	Sustainable employer branding guidelines, worktools and best practices
title_auth	Sustainable employer branding guidelines, worktools and best practices
title_exact_search	Sustainable employer branding guidelines, worktools and best practices
title_full	Sustainable employer branding guidelines, worktools and best practices Anders Parment & Anna Dyhre
title_fullStr	Sustainable employer branding guidelines, worktools and best practices Anders Parment & Anna Dyhre
title_full_unstemmed	Sustainable employer branding guidelines, worktools and best practices Anders Parment & Anna Dyhre
title_short	Sustainable employer branding
title_sort	sustainable employer branding guidelines worktools and best practices
title_sub	guidelines, worktools and best practices
topic	Rekrytering sao Varumärken sao Nachhaltigkeit (DE-588)4326464-5 gnd Personalmarketing (DE-588)4260586-6 gnd
topic_facet	Rekrytering Varumärken Nachhaltigkeit Personalmarketing
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