TV rights and sport: legal aspects
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
The Hague
T.M.C. Asser Press
2009
Cambridge Cambridge University Press [distributor] |
| Series: | Asser international sports law series
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | At head of title: T.M.C. Asser Instituut, ASSER International Sport Law Centre Includes bibliographical references and index |
| Physical Description: | XXX, 624 S. ill. |
| ISBN: | 9789067042819 9067042811 |
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MARC
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| 245 | 1 | 0 | |a TV rights and sport |b legal aspects |c ed. by Ian Blackshaw ... |
| 246 | 1 | 3 | |a Television rights and sport |
| 264 | 1 | |a The Hague |b T.M.C. Asser Press |c 2009 | |
| 264 | 1 | |a Cambridge |b Cambridge University Press [distributor] | |
| 300 | |a XXX, 624 S. |b ill. | ||
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| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Asser international sports law series | |
| 500 | |a At head of title: T.M.C. Asser Instituut, ASSER International Sport Law Centre | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Recht | |
| 650 | 4 | |a Television broadcasting of sports |x Law and legislation | |
| 650 | 4 | |a License agreements | |
| 650 | 4 | |a Television broadcasting of sports |x Law and legislation |z Europe | |
| 650 | 4 | |a License agreements |z Europe | |
| 651 | 4 | |a Europa | |
| 700 | 1 | |a Blackshaw, Ian |e Sonstige |4 oth | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-020682881 | ||
Record in the Search Index
| _version_ | 1804143435187224576 |
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| adam_text | XI TABLE OF CONTENTS SUMMARY OF CONTENTS V FOREWORD BY ALEXANDER SCHEUER
IX LIST OF ACRONYMS XXVII INTRODUCTORY REMARKS 1 IAN BLACKSHAW SPORTS
BROADCASTING IN COMMUNITY LAW 9 RICHARD PARRISH AND SAMULI MIETTINEN 1.
PRICING BROADCASTING RIGHTS 9 1.1 IMPEDIMENTS TO COMMERCIALISATION 10
1.2 CONSEQUENCES OF BROADCAST RIGHTS PRICING 11 2. COLLECTIVE SELLING
AND EXCLUSIVITY 12 2.1 EXCLUSIVITY 12 2.2 COLLECTIVE SELLING: THE
BENEFITS 13 2.3 THE EUROPEAN COMMISSION S APPROACH TO CENTRAL SELLING 14
2.4 CRITICISMS OF THE COMMISSION S APPROACH 16 2.5 COLLECTIVE SELLING IN
NATIONAL LAW 20 3. THE PURCHASE OF BROADCASTING RIGHTS 21 4. BLOCKING
RULES 22 5. ACCESS TO MAJOR SPORTING EVENTS ON TELEVISION 24 5.1
ARGUMENTS IN SUPPORT OF ARTICLE 3A 26 5.2 ARGUMENTS AGAINST ARTICLE 3A
27 5.3. JUDICIAL SCRUTINY OF ARTICLE 3A 28 5.4 RIGHT TO SHORT REPORTING
31 6. CONCLUSIONS 32 SPORT AS REFLECTED IN EUROPEAN MEDIA LAW 35
ALEXANDER SCHEUER AND PETER STROTHMANN 1. INTRODUCTION 35 2. ORIGINS AND
OWNERSHIP OF RIGHTS TO SPORTS EVENTS 35 2.1 EC REGULATIONS 35 2.2
NATIONAL REGULATIONS 37 2.2.1 BASIS OF RIGHTS TO SPORTS EVENTS 37
2.2.1.1 OWN RIGHTS OF ORGANISERS 37 2.2.1.2 PROTECTION OF SPORTS
ORGANISERS BY VIRTUE OF DERIVED OR ACQUIRED RIGHTS 38 2.2.2 OWNERSHIP
AND OBJECT OF SPORTS RIGHTS 39 3. CONDITIONS FOR THE SALE AND
ACQUISITION OF RIGHTS 40 3.1 LIMITS TO THE RIGHT OF TRANSFERRAL 41 3.1.1
REGULATIONS LINKED TO THE SALE OF RIGHTS 41 3.1.2 REGULATIONS LINKED TO
EXCLUSIVITY 42 3.2 COMPETITION LAW 44 XII TABLE OF CONTENTS 3.2.1
GENERAL MEANING 44 3.2.2 DISTINCTION BETWEEN MARKETS 44 3.2.3 CENTRAL
MARKETING (RIGHTS INFRASTRUCTURE) 46 3.2.4. PROCUREMENT/CENTRAL PURCHASE
47 3.2.5 VERTICAL ASPECTS 49 3.3 HOW DOES THE ACQUISITION OF SPORTS
RIGHTS FIT INTO THE PUBLIC SERVICE REMIT? 49 4. CONDITIONS FOR
BROADCASTING/DISSEMINATION 51 51 TELEVISION - * .1 CONDITIONS FOR
SATELLITE DISSEMINATION 51 .2 BROADCASTING IMPORTANT EVENTS 53 .2.1
CONDITIONS 53 .2.2 ASSESSMENT AS PART OF A REVIEW OF THE TELEVISION
WITHOUT FRONTIERS DIRECTIVE 54 NEW MEDIA AND INTERACTIVE SERVICES 55
CONDITIONS FOR CONTENT TRANSMITTED 55 RULES ON ADVERTISING 55 .1 NATURE
OF TELEVISION ADVERTISING 55 .2 RULES ON QUANTITY 56 .3 INSERTION OF
ADVERTISING DURING PROGRAMMES 57 4. 4. 4. 4. 4. 4. 5. 5. 5. 5. 5. 5.1.4
SPONSORSHIP 58 5.1.5 NEW FORMS OF ADVERTISING 59 5.1.6 ARTICLE 3 OF
THE TELEVISION WITHOUT FRONTIERS DIRECTIVE 61 5.2 PROHIBITIONS AND
RESTRICTIONS ON ADVERTISING 62 5.2.1 THE TELEVISION WITHOUT
FRONTIERS DIRECTIVE 62 5.2.2 OTHER SECONDARY COMMUNITY LEGISLATION 62 6.
FINAL REMARKS 63 MAJOR EVENTS AND REPORTING RIGHTS 65 MAX SCHOENTHAL 1.
INTRODUCTION 65 2. MAJOR EVENTS AND MEDIA 65 2.1 MAJOR EVENTS IMPORTANCE
FOR SOCIETY 65 2.2 ECONOMIC SIGNIFICANCE OF REPORTING ON MAJOR EVENTS 66
3. LEGAL PROVISIONS ON THE REPORTING OF MAJOR EVENTS IN EUROPE 67 3.1
INTRODUCTION 67 3.2 BROADCAST OF MAJOR EVENTS 69 3.2.1 ARTICLE 3A OF THE
TELEVISION WITHOUT FRONTIERS DIRECTIVE 69 3.2.1.1 CONTENT AND ORIGIN
69 3.2.1.2 THE INFRONT RULING OF THE COURT OF FIRST INSTANCE 71 3.2.2
ARTICLE 9A OF THE CONVENTION ON TRANSFRONTIER TELEVISION 71 3.3 RIGHT TO
SHORT REPORTING 72 3.3.1 COUNCIL OF EUROPE 72 3.3.1.1 ARTICLE 9 OF THE
CONVENTION ON TRANSFRONTIER TELEVISION 72 3.3.1.2 PROPOSAL FOR AN
ARTICLE 3B OF THE TELEVISION WITHOUT FRONTIERS DIRECTIVE 73 3.4
CURRENT REGULATIONS AT MEMBER STATE LEVEL 73 3.4.1. COMPLETE
TRANSMISSION 74 3.4.2 RIGHT TO SHORT REPORTING 75 3.4.2.1 GERMANY 75
3.4.2.2 AUSTRIA 76 3.4.2.3 INTERIM ASSESSMENT 77 4. CONCLUSIONS 78 TABLE
OF CONTENTS XIII SPORTS BROADCASTING RIGHTS IN THE DIGITAL EPOCH:
BALANCING BETWEEN TRADITIONAL (TV) AND ALTERNATIVE (3G) SUBJECTS OF THE
MARKET FROM THE PERSPECTIVE OF THE EUROPEAN COMPETITION LAW 81 OLES
ANDWYCHUK 1. 1.1 1.2 1.3 1.4 2. 2.1 2.2 2.2.1 2.2.2 2.2.3 2.3 2.3.1
2.3.2 2.3.3 2.4 2.5 3. 3.1 3.2 3.2.1 3.2.1.1 3.2.1.2 3.2.1.3 3.2.2
3.2.2.1 3.2.2.2 3.2.2.3 3.2.2.4 3.2.3 3.2.3.1 3.2.3.2 3.2.4 3.2.4.1
3.2.4.2 3.3 INTRODUCTION THE ESSENCE OF THE CONFLICT CONVERGENCE OF
PLATFORMS THE PURPOSE OF THE CHAPTER THE STRUCTURE OF THE CHAPTER SPORTS
BROADCASTING RIGHTS: THE OFFICIAL REALITY SPORTS RIGHTS AND DIGITAL
ISATION PRELIMINARY FINDINGS OF THE EUROPEAN COMMISSION THE AIM(S) OF
THE SECTOR INQUIRY PRESUMABLY ANTI-COMPETITIVE PRACTICES 81 OR 82 ?
MARKET DEFINITION SUBSTITUTABILITY BOTTLENECK PROBLEMS JOINT SELLING THE
EUROPEAN COMMISSION S FINAL FINDINGS CONCLUSION SPORTS BROADCASTING
RIGHTS: THE ALTERNATIVE REALITY DEFINITION OF THE LEGAL BORDERS THE
MAIN ARGUMENTATION OF TV COMPANIES RELEVANT MARKET CONVERGENCE OF
PLATFORMS SLIGHT INTER-PLATFORM DIFFERENCE IS NOT A DIFFERENCE IF THE
SELLING OF SPORTS RIGHTS WITHOUT ESTABLISHING THE SPECIAL PACKAGES MAY
BE CONSIDERED AS BUNDLING? TECHNOLOGICAL ASPECTS ACCESS TO 3G PLATFORM
VIA INTERNET TV COMPANIES AS POTENTIAL MOBILE COMMUNICATION S OPERATORS
DIVERSITY OF ALTERNATIVE TO TV PLATFORMS SPORTS RIGHTS DO NOT CONSTITUTE
ESSENTIAL DRIVING FORCE FOR INNOVATIONAL INVESTMENTS BY 3G OPERATORS
REGULATORY ISSUES AVOIDING OF OVER-REGULATION BY THE COMMISSION SPORTS
CONTENT DOES NOT CONSTITUTE NEWS ESSENTIALITY THE FINANCIAL POWER OF
TELECOM OPERATORS WHO SHOULD PRODUCE THE SIGNAL FOR 3G OPERATORS?
CONCLUSIONS 81 81 82 83 83 84 84 85 85 86 87 88 88 89 90 90 91 92 92 93
94 94 95 96 98 98 98 99 99 100 100 101 102 102 102 103 WHETHER THE
EUROPEAN MODEL OF ESSENTIAL FACILITIES DOCTRINE MIGHT BE APPLIED TO THE
CONTEMPORARY TELECASTING OF PREMIUM SPORTS CONTENT? 105 OLES ANDWYCHUK
1. INTRODUCTION 105 2. PREMIUM SPORTS CONTENT AS AN INDISPENSABLE
BROADCAST RESOURCE IN THE DIGITAL EPOCH 105 3. THE PHENOMENON OF
PARALLEL COMMENTARY AND VIDEO-STREAMING IN PREMIUM SPORTS BROADCASTING
106 4. THE CONCEPT OF ESSENTIAL FACILITY 109 XIV TABLE OF CONTENTS 5. IS
IT POSSIBLE TO APPLY THE ESSENTIAL FACILITIES DOCTRINE TO PARALLEL
COMMENTARY AND PARALLEL VIDEO-STREAMING! 10 5.1 THE SEPARATE
DOWNSTREAM RELEVANT MARKET 111 5.2 INDISPENSABILITY HI 5.3 NEW PRODUCT
112 5.4 RULE OF REASON 113 6. CONCLUSIONS 113 THE LEGAL NATURE OF
PREMIUM SPORTS EVENTS: /P OR NOT IP - THAT IS THE QUESTION 1 1 5 OLES
ANDRIYCHUK 1. INTRODUCTION 115 2. REGULATION OF COPYRIGHT IN THE EC 117
2.1 PRIMARY EC LAW 118 2.2 EC LEGISLATION AND SOFT-LAW 119 2.3
HIERARCHICAL BALANCE 123 2.4 EC CASE LAW 124 3. SPORTS MEDIA RIGHTS IN
THE US AND OTHER COMMON LAW JURISDICTIONS 125 3.1 PITTSBURGH ATHLETIC
125 3.2 WCVB-TV V. BOSTON ATHLETIC ASSOCIATION 126 3.3 VICTORIA PARK
RACING 127 3.4 S&GPA V . OUR DOG PUBLISHING 127 3.5 NBA V. MOTOROLA 127
3.6 INSV.AP 130 3.7 CHICAGO NLBC V. SKY BOX 130 3.8 SKYSIGN V. HONOLULU
131 3.9 BALTIMORE ORIOLES V. MLBPA 132 4. AD HOC LEGISLATIVE PROTECTION
OF SPORTS MEDIA RIGHTS 132 5. ARGUMENTS IN FAVOUR OF
NON-COPYRIGHTABILITY OF SPORTS EVENTS 133 5.1 INNOVATIONS AND
DEVELOPMENT OF NEW MEDIA 135 6. NON-COPYRIGHTABILITY OF FIXTURE LISTS
136 7. LEGAL PROTECTION AND REMEDIES 136 7.1 CONTRACTUAL OBLIGATIONS 137
7.2 TORT LAW 138 7.3 TRADEMARK RIGHTS 138 7.4 IMAGE AND PUBLICITY RIGHTS
139 7.5 COPYRIGHT 140 7.6 UNFAIR COMPETITION AND COMMERCIAL
MISAPPROPRIATION 141 7.7 NEW PRODUCT TEST 142 8. ACCESS RIGHT 143 8.1
TERRITORIAL RESTRICTIONS 144 8.2 PUBLIC VIEWING 145 9. OFF-TUBE RIGHTS
146 9.1 OFF-TUBE RIGHTS AND TRADITIONAL MEDIA 146 9.2 OFF-TUBE RIGHTS
AND NEW MEDIA 147 10. ARGUMENTS IN FAVOUR OF COPYRIGHTABILITY OF SPORTS
EVENTS 148 11. VIRTUAL AND TARGETED ADVERTISING IN SPORTS CONTENT 153
11.1 VIRTUAL AND TARGETED ADVERTISING IN SPORTS CONTENT IN THE EC 154
11.2 DIGITAL COPYING 155 12. CONCLUSIONS 156 TABLE OF CONTENTS XV ONE
WORLD ONE DREAM? SPORTS BLOGGING AT THE BEIJING OLYMPIC GAMES 157 EVI
WERKERS, KATRIEN LEFEVER AND PEGGY VALCKE 1. INTRODUCTION 157 2. THE
OLYMPIC GAMES: ANYWHERE, ANYTIME 15 7 3. SPORTS JOURNALISM: FOR
EVERYONE, BY EVERYONE? 159 4. THE OLYMPIC GAMES VIA THE INTERNET: RISKS
AND OPPORTUNITIES 161 4.1 WHAT IS AT STAKE? 161 4.1.1 EXCLUSIVE
BROADCASTING RIGHTS 161 4.1.2 EXCLUSIVE INTELLECTUAL PROPERTY RIGHTS 162
4.1.2.1 SPORTS EVENTS: COPYRIGHTABLE OR NOT? 162 4.1.2.2 A SEPARATE SUI
GENERIS COPYRIGHT PROTECTION FOR SPORTS EVENTS 162 4.1.2.3 LEGAL
EXCEPTIONS FOR JOURNALISTS 164 4.1.2.4 ENFORCEMENT OF INTELLECTUAL
PROPERTY RIGHTS IN A DIGITAL CONTEXT 165 4.2 THE IOC GUIDELINES 166
4.2.1 GENERAL INTERNET GUIDELINES FOR ALL ACCREDITED PERSONS 166 4.2.2
IOC BLOGGING GUIDELINES 167 4.2.3 POLITICAL STATEMENTS ON BLOGS 168
4.2.4 COPYRIGHT AND INTELLECTUAL PROPERTY RIGHTS RELATED ISSUES 169 5.
EVALUATION OF THE GUIDELINES SET FORWARD BY THE IOC 170 5.1 THE RIGHT TO
FREEDOM OF EXPRESSION AND INFORMATION AT STAKE? 170 5.1. 5.1. 5.1. 5.1.
5.1. 5.1. INTRODUCTION 170 . 1 SCOPE IN PERSONAE 170 .2 SCOPE IN
MATERIAE 170 .3 MEDIUM 171 .4 RESTRICTIONS 171 .5 THE INDIRECT
HORIZONTAL EFFECT AND POSITIVE OBLIGATIONS OF THE STATE 172 5.1.1.6. THE
SPECIAL STATUS OF JOURNALISTS AS WATCHDOGS 172 5.2 THE INTERNET
GUIDELINES AND BLOGGING GUIDELINES PUT TO THE TEST OF ARTICLE 10.2 ECHR
173 5.2.1 THE REPERCUSSIONS FOR ALL MEDIA PLAYERS 173 5.2.2 THE
REPERCUSSIONS FOR ATHLETES 174 5.3 THE CONVERGENCE OF MEDIA 175 6.
CONCLUSION 176 TV RIGHTS RELATED TO MAJOR SPORTS EVENTS: THE EXAMPLE OF
THE OLYMPIC GAMES 179 MARY STILL, KATE JORDAN AND TOBY RYSTON-PRATT 1.
INTRODUCTION 179 2. THE MELBOURNE GAMES 180 3. COVERING THE SYDNEY 2000
GAMES 182 3.1 RIGHTS HOLDERS AND SOBO 182 3.2 COVERAGE OF THE GAMES BY
NON-RIGHTS HOLDERS 183 4. USE OF GAMES FOOTAGE - PROTECTING RIGHTS
HOLDERS 184 4.1 RIGHTS HOLDERS AND IOC COPYRIGHT OWNERSHIP 184 4.2
RESTRICTIONS ON NON-RIGHTS HOLDERS AND THE NEWS ACCESS RULES 186 4.3
STATUTORY PROHIBITIONS ON NON-RIGHTS HOLDERS 188 5. NEW MEDIA 190 6.
APPENDIX: TELEVISION NEWS ACCESS RULES APPLICABLE TO THE SYDNEY 2000
OLYMPIC GAMES 192 6.1 INTRODUCTION 192 6.2 NEWS ACCESS RULES 192 XVI
TABLE OF CONTENTS COUNTRY REPORTS THE NETHERLANDS 197 MARJAN OLFERS 1.
INTRODUCTION 197 2. TEAM SPORTS: WHO HAS THE RIGHTS TO THE SPORTS
PERFORMANCE? 197 3. POSITION OF THE PLAYER 200 4. TECHNOLOGY AND THE
CREATION OF COMPETITION 201 5. RESTRICTING COMPETITORS: COMPETITION
PROBLEMS 201 5.1 RELEVANT MARKET 202 5.2 COLLECTIVITY AND EXCLUSIVITY
203 6. DUTCH APPROACH TO THE COMPETITION PROBLEMS 204 7. MOST IMPORTANT
JUSTIFICATION GROUNDS FOR A VIOLATION OF THE CARTEL BAN 205 8. EUROPEAN
APPROACH 206 9. WHAT CAN STILL BE SAID AGAINST THIS? 207 10. INDIVIDUAL
SPORT VERSUS TEAM SPORTS 208 ARGENTINA 209 JOSE M. SABAT MARTINEZ 1. LAW
APPLICABLE TO TELEVISION BROADCASTING RIGHTS 209 2. THE ISSUE OF RIGHT
HOLDERS 210 3. THE MARKETING OF TELEVISION RIGHTS: IMPACT OF LEGISLATION
ON THE DEFENCE OF COMPETITION 212 4. THE TELEVISING OF MATCHES PLAYED BY
THE NATIONAL TEAM 213 AUSTRALIA 215 DEBORAH HEALEY 1. INTRODUCTION 215
2. BACKGROUND TO NEGOTIATIONS 215 3. THE LANDSCAPE OF AUSTRALIAN SPORT
218 4. MEDIA OWNERSHIP AND CONTROL 220 5. ANTI-SIPHONING 220 6.
AUSTRALIA S COMPETITION LAW 222 7. MARKETS AND COMPETITION 223 8.
COLLECTIVE NEGOTIATION OF BROADCAST RIGHTS 225 9. ARRANGEMENTS BETWEEN
BROADCASTERS 227 10. EXCLUSIVITY AND BUNDLING OF RIGHTS 228 11. REFUSALS
TO DEAL AND OTHER ISSUES RELATED TO MARKET POWER 230 12. ACCESS
REGULATION 231 13. FAIR DEALING AS A LIMIT ON EXCLUSIVITY 232 14.
CONCLUSIONS ON AUSTRALIAN POSITION 234 BELGIUM 235 PEGGY VALCKE, DIETER
GNUS AND SVEN VAN DAMME 235 236 239 239 239 241 1. 2. 3. 3.1 3.2 3.3
INTRODUCTION MEDIA LANDSCAPE IN BELGIUM OWNERSHIP OF BROADCASTING RIGHTS
TO SPORTS EVENTS INTRODUCTION ORIGIN OWNERSHIP TABLE OF CONTENTS XVII
3.3.1 PRINCIPLES 241 3.3.2 IN PRACTICE 242 3.3.3 OVERVIEW 244 4.
EXPLOITATION: RESTRICTIONS IMPOSED BY COMPETITION RULES 245 4.1
INTRODUCTION 245 4.2 COMPETITION LAW ISSUES CONCERNING BROADCASTING
RIGHTS OF SPORTS EVENTS 245 4.3 THE JUPILER LEAGUE CASE 246 4.3.1
RELEVANT FACTS 246 4.3.2 DECISION BY THE COMPETITION COUNCIL 248 4.3.2.1
APPLICABLE RULES 248 4.3.2.2 RELEVANT MARKETS 249 4.3.2.3 MAJOR
PRINCIPLES FOR THE SELLING OF BROADCASTING RIGHTS 249 4.3.3 COURT OF
APPEAL 253 4.4 FUTURE 254 4.5 CONCLUSION 255 5. EXPLOITATION:
RESTRICTIONS IMPOSED BY MEDIA REGULATIONS 255 5.1 INTRODUCTION 255 5.2
THE RIGHT OF FREE GATHERING OF NEWS AND SHORT REPORTING 256 5.2.1
LEGISLATION (FLEMISH COMMUNITY) 256 5.2.1.1 RIGHT OF FREE ACCESS TO THE
EVENT - RIGHT OF RECORDING - RIGHT OF SHORT REPORTING 257 5.2.2 CASE LAW
259 5.2.2.1 CONSTITUTIONAL COURT (ARBITRAGEHOF/COUR D ARBITRAGE) 259
5.2.2.2 TVLIMBURG V. VRT 260 5.2.2.3 WORLD CHAMPIONSHIPS CYCLO-CROSS 261
5.2.3 LEGISLATION (FRENCH COMMUNITY) 262 5.3 EVENTS OF MAJOR IMPORTANCE
FOR SOCIETY 263 5.3.1 LEGISLATION 263 5.3.1.1 FLEMISH COMMUNITY 263
5.3.1.2 FRENCH COMMUNITY 264 5.3.2 LIST OF EVENTS 266 BULGARIA 269 BORIS
KOLEV AND ANTON PETROV 1. BRIEF OVERVIEW OF BULGARIAN SPORT LEGISLATION
WITH FOCUS ON THE BROADCASTING RIGHTS OF SPORT ORGANIZATIONS (SPORT
FEDERATIONS AND SPORT CLUBS) 269 2. OWNERSHIP OF BROADCASTING RIGHTS FOR
SPORT EVENTS UNDER THE SPORTS ACT 270 3. LEGAL FRAMEWORK OF THE RIGHTS
OF RADIO AND TELEVISION ORGANIZATIONS OVER THEIR PROGRAMS 273 4. SALE OF
BROADCASTING RIGHTS FOR FOOTBALL MATCHES 276 4.1 CONTRACT FOR
DISTRIBUTION OF THE REVENUES FROM THE SALE OF BROADCASTING RIGHTS
BETWEEN THE BFU AND THE CLUBS 277 4.2 CONTRACTS BETWEEN S.V- RSA AND
BULGARIAN NATIONAL TELEVISION 277 4.3 REVENUES FROM COMMERCIALS AND
SPONSORSHIP AS CONSIDERATION FOR THE SALE OF BROADCASTING RIGHTS 278 5.
BROADCASTING OF COMMERCIALS INCLUDED IN SPORT BROADCASTS; SPONSORSHIP OF
SPORT BROADCASTS UNDER RTA 279 5.1 COMMERCIALS 279 5-2 SPONSORSHIP 280
6. BROADCASTING OF SPORTS EVENTS UNDER THE BULGARIAN COMPETITION LAW 281
6-1 THE BULGARIAN COMMISSION ON PROTECTION OF COMPETITION (CPC) 282 6.2
DECISION NO. 40 OF 5 APRIL 2001 OF THE CPC 283 XVIII TABLE OF CONTENTS
6.2.1 CENTRALISED MARKETING OF BROADCASTING RIGHTS AND THE ISSUE OF
EXCLUSIVITY 285 6.2.2 ARRANGEMENTS INVOLVING BNT, UFA, S.V.-RSA AND RING
285 6.3 FURTHER COMPETITION LAW POINTS 287 6.4 APPLICATION OF THE EU
COMPETITION LAW 289 7. BLOCKED HOURS FOR BROADCASTING FOOTBALL MATCHES
291 8. PROTECTED ACCESS OF THE PUBLIC TO SPORTING EVENTS OF MAJOR
IMPORTANCE FOR SOCIETY UNDER BULGARIAN LEGISLATION 296 CYPRUS 299
CHRISTOPHOROS CHRISTOPHOROU 1. INTRODUCTION 299 2. OVERVIEW 299 3. THE
PROTAGONISTS 300 3.1 FOOTBALL IN CYPRUS 300 3.2 THE MEDIA LANDSCAPE 301
3.3 PAY TELEVISION 301 3.4 TELEVISION SERVICES PROVIDERS 302 4.
TELEVISION FOOTBALL RIGHTS 302 5. VIOLATION OF COMPETITION LAW 303 6.
GRANTING THE RIGHT OF EXEMPTION 305 7. THE OPENING OF THE MARKET 306 8.
CONCLUSIONS 307 REFERENCES 307 CZECH REPUBLIC 309 PAVEL HAMERNIK 1.
INTRODUCTION TO THE PROFESSIONAL SPORT ENVIRONMENT IN THE CZECH REPUBLIC
309 2. STES-THE EXCLUSIVE PARTNER FOR THE SALE OFCZECH FA TV RIGHTS 310
3. LEGAL REGULATION OF TV RIGHTS 311 3.1 NATURE OF TV RIGHTS 311 3.2 WHO
WILL WATCH? HINT FOR RELEVANT MARKET DEFINITION? 312 3.2.1 CZECH AND EC
COMPETITION LAW 313 3.3 OTHER PUBLIC ADMINISTRATIVE BODIES INVOLVED IN
TV RIGHTS REGULATION 313 4. WHERE TO GO FOR RECOURSE 315 5. CONCLUDING
OBSERVATIONS 315 DENMARK 317 S0REN SANDFELD JAKOBSEN 1. INTRODUCTION 317
2. LEGAL PROTECTION 318 2.1 THE SPORTS PERFORMANCES 318 2.2 THE GAMES
319 2.2.1 THE ARRANGEMENT RIGHT 319 2.2.2 NEWS ON GAMES IN PROGRESS 320
2.2.3 THE SCOPE OF THE ARRANGEMENT RIGHT 321 2.3 TV BROADCASTS 322 2.4
CONCLUSION 323 3. TV RIGHTS TO EVENTS OF SIGNIFICANT INTEREST TO SOCIETY
323 4. COMPETITION LAW ISSUES 325 4.1 THE DANISH COMPETITION REGULATION
325 TABLE OF CONTENTS XIX 4.2 PRACTICE REGARDING TV SPORTS RIGHTS 326
4.2.1 THE FEDERATIONS DOMINANT POSITION 326 4.2.2 THE 1996 DECISION ON
THE RIGHTS TO THE PREMIER FOOTBALL LEAGUE 327 4.2.3 THE PUBLICATION
SPORT AND TELEVISION 328 4.2.4 THE 2001 DECISION REGARDING THE RIGHTS
TO THE PREMIER FOOTBALL LEAGUE 328 4.2.5 THE 2002 DECISION REGARDING
HANDBALL RIGHTS 329 4.2.6 THE COMPETITION REPORT 2006 330 4.2.7
ESTABLISHMENT OF A NEW SPORTS CHANNEL IN 2007 330 4.2.8 THE 2007
DECISION REGARDING FOOTBALL RIGHTS 332 5. CONCLUSION 333 FRANCE 335
PASCAL KAMINA 1. INTRODUCTION 335 1.1 THE ORGANIZATION OF SPORT IN
FRANCE 335 1.2 THE ASSOCIATIVE SECTOR AND THE ROLE OF FEDERATIONS 335
1.3 PLAN 336 2. THE LEGAL FRAMEWORK FOR THE EXPLOITATION OF TV RIGHTS
336 2.1 THE CODE OF SPORT 336 2.2 SUBSISTENCE AND OWNERSHIP OF THE
RIGHTS ON SPORTING EVENTS 336 2.2.1 EXISTENCE OF A SUI GENERIS
EXPLOITATION RIGHT ON SPORTING EVENTS 336 2.2.2 SUBSISTENCE AND
DEFINITION OF THE SUI GENERIS RIGHT 337 2.2.3 HOLDERS OF THE
EXPLOITATION RIGHTS 337 2.2.4 CONDITIONS FOR SALE: JOINT SALE AND RIGHTS
PACKAGES 337 2.3 PRESERVATION OF THE RIGHT OF INFORMATION OF THE PUBLIC
338 2.3.1 ACCESS TO STADIUM AND SHORT QUOTATION EXEMPTION 338 2.3.2
EVENTS OF MAJOR IMPORTANCE 338 3. RIGHTS FOR SPORTS 340 3.1 THE REGIME
OF THE JOINT SELLING OF TV RIGHTS FOR SPORTING EVENTS 340 3.1.1 THE
FIRST CASE (2003) 340 3.1.2 THE IMPLEMENTATION OF A SPECIFIC REGULATION
340 3.1.3 PRACTICAL APPLICATIONS: ATTRIBUTION PROCEDURES AND COMPETITION
LAW 341 3.2 RIGHTS OTHER THAN FOOTBALL 341 3.2.1 RIGHTS RELATING TO
SPORTS OTHER THAN FOOTBALL 341 3.2.2 AN ILLUSTRATION: THE CANAL
^/EUROPEAN RUGBY CUP LIMITED (ERQ CASE (2006) 342 3.2.3 SPECIFIC ISSUE:
THE DURATION OF THE EXCLUSIVITY 343 3.2.4 SPECIFIC ISSUE: ATTRIBUTION OF
THE RIGHTS TO A SINGLE PURCHASER 343 3.3 FOOTBALL RIGHTS 343 3.3.1
RIGHTS RELATING TO FOOTBALL 343 3.3.2 AN ILLUSTRATION, THE FRENCH
PROFESSIONAL FOOTBALL LEAGUE/CANAL+ CASE (2005) 344 3.3.3 THE DURATION
OF THE EXCLUSIVITY 345 3.3.4 THE ACQUISITION OF RIGHTS BY A SINGLE
PURCHASER 345 4. MARKETS FOR SPORT RIGHTS 345 4.1 THE RELEVANT MARKETS
FOR SPORTS RIGHTS 345 4.1.1 THE DEFINITION OF THE RELEVANT MARKETS FOR
SPORT RIGHTS 345 4.1.2 THE EFFECT OF THE TPS/CANAL+ MERGER 346 4.1.3
MODIFICATIONS ON THE MARKETS 347 4.1.3.1 ON THE MARKETS WHERE
COMPETITION IS PRIMARILY BETWEEN THE OPERATORS OF PAY TELEVISION 347
4.1.3.2 ON THE MARKETS WHERE COMPETITION IS BETWEEN OPERATORS OF PAID
TELEVISION AND OPERATORS OF FREE TELEVISION 348 XX TABLE OF CONTENTS
GERMANY MARTIN SCHIMKE 1. 2. 2.1 2.2 3. 3.1 3.2 3.3 3.4 4. 5. 6. 7.
IMPLEMENTATION OWNER OF THE TRANSMISSION RIGHTS FOOTBALLERS ORGANISERS
LEGAL SOURCES RIGHT TO DETERMINE WHO MAY OR MAY NOT ENTER COPYRIGHT
COMPETITION LAW LAW OF TORTS TRANSFERABILITY OF THE RIGHTS EXCLUSIVE
MARKETING CENTRAL MARKETING RESTRICTIVE PRACTICES REQUESTS GREECE PETROS
IOSIFIDIS 1. 2. 2.1 2.1.1 2.1.2 3. 3.1 3.2 3.3 3.3.1 3.4 3.5 4. 4.1
4.1.1 4.1.2 4.1.3 4.1.4 5. 5.1 5.1.1 5.1.2 5.1.3 5.1.4 5.1.5 5.1.6 5.1.7
INTRODUCTION SPORT AND TELEVISION BACKGROUND SPORT AND TELEVISION: A
SYMBIOTIC RELATIONSHIP THE INCREASING COST OF SPORTS RIGHTS MARKET FOR
SPORT RIGHTS THE TV MARKET IN GREECE THE FOOTBALL MARKET IN GREECE THE
FOOTBALL ORGANISATION IN GREECE EPO S INDEPENDENCE THE SUPER LEAGUE
CURRENT TEAMS MEDIA RIGHTS OWNERSHIP AND EXPLOITATION OF THE TV RIGHTS
MAIN SPONSOR WHO OWNS THE RIGHTS? ALLOCATION OF TV RIGHTS NEW MEDIA
RIGHTS COMPETITION LAW COMPETITION LAW AND TV RIGHTS COMPETITION
CONCERNS EC COMPETITION LAW AND SPORTS RIGHTS GREEK COMPETITION LAW
COMPETITION LAW AND SPORTS RIGHTS IN GREECE GREEK SPORTS ACT
ADVERTISEMENTS DURING FOOTBALL MATCHES SPORT BETTING IRELAND LAURA
DONNELLAN 1. 2. INTRODUCTION PROPERTY RIGHTS AND SPORT 349 349 350 350
351 351 351 353 353 355 355 355 356 357 359 359 359 359 359 360 361 361
362 363 363 363 364 365 365 365 365 365 366 367 367 367 368 369 370 370
371 371 373 373 373 TABLE OF CONTENTS XXI 3. COPYRIGHT AND BROADCASTING
RIGHTS 375 4. THE IMPORTANCE OF A CONTRACTUAL AGREEMENT 377 5.
TELEVISION WITHOUT FRONTIERS DIRECTIVE 378 6. THE TELEVISION WITHOUT
FRONTIERS DIRECTIVE AND IRISH LAW 378 7. FAI/SKY DEAL 380 8. COMMENTARY
ON THE FAI/SKY DEAL 381 9. LIST OF MAJOR SPORTING EVENTS 381 10. SPORTS
POLICY AND THE EUROPEAN UNION 381 11. COMPETITION POLICY AND
BROADCASTING RIGHTS 383 12. COLLECTIVE SELLING OF BROADCASTING RIGHTS
383 13. SINGLE ENTITY THEORY 384 14. DEVELOPING AREAS: NEW MEDIA
PLATFORMS 385 15. AUDIOVISUAL MEDIA SERVICES DIRECTIVE 386 16.
CONCLUSION 386 ISRAEL 389 JOSEPH ESHED 1. INTRODUCTION 389 2. THE CLUBS
SUBORDINATION TO THE FA S JUDICIAL SYSTEM 389 3. THE ISSUE OF
BROADCASTING RIGHTS OVER THE PAST TEN YEARS 391 4. A CHALLENGE TO THE
FA S ABILITY TO MAXIMIZE ITS MONOPOLY POWER 391 5. THE 2002-2003 SEASON
TENDER 392 6. THE MAJOR CLUBS WANT OWNERSHIP OF THE BROADCASTING RIGHTS
393 7. MACCABI HAIFA S ARGUMENTS BEFORE THE FA SUPREME COURT 394 8. THE
FA S RESPONSE 394 9. THE JUDGMENT OF THE FA SUPREME COURT 395 10.
CONCLUSION 396 ITALY 399 LUCA FERRARI 1. INTRODUCTION 399 2. THE
OWNERSHIP OF BROADCASTING RIGHTS: FROM INDIVIDUAL TO COLLECTIVE SELLING
399 2.1 THE LEGAL BACKGROUND 399 2.2 LAW NO. 78 OF 29 MARCH 1999 AND THE
AGE OF INDIVIDUAL SELLING 401 3. LAW NO. 106 OF 19 JULY 2007 AND
LEGISLATIVE DECREE NO. 9 OF 9 JANUARY 2008 403 3.1 INTRODUCTION 403 3.2
SCOPE AND PURPOSES OF THE NEW REGULATIONS 403 3.3 CO-OWNERSHIP OF
AUDIOVISUAL RIGHTS AND INDIVIDUAL OWNERSHIP OF LIBRARY RIGHTS 404 3.4
THE MARKETING OF TV RIGHTS 404 3.5 DISTRIBUTION OF REVENUES 406 3.6
REGULATION OF THE TRANSITORY PERIOD (UNTIL 2010-2011 SEASON) 407 4.
ATHLETES IMAGE AND BROADCASTING OF SPORTS EVENTS 408 5. COMPETITION AND
THE COLLECTIVE SELLING OF TELEVISION BROADCASTING RIGHTS 409 5.1
COLLECTIVE SELLING IN THE ITALIAN FOOTBALL BROADCASTING MARKET: GENERAL
CONSIDERATIONS 409 5.2 THE PAY-TV MARKET 412 6. BROADCASTING RIGHTS AND
FREEDOM OF THE PRESS 414 6.1 THE DIFFICULT CO-EXISTENCE OF TWO
FUNDAMENTAL RIGHTS: THE PURSUIT OF PROFIT AND THE RIGHT TO INFORMATION
414 6-2 THE RIGHT OF INFORMATION IN THE MELANDRI DECREE 415 6.3 FREEDOM
OF THE PRESS AND TELEPHONE BROADCASTING RIGHTS 416 XXII TABLE OF
CONTENTS JAPAN 419 YOSHIMI OHARA 1. WHAT ARE TV BROADCASTING RIGHTS AND
HOW ARE THEY PROTECTED IN JAPAN? 419 1.1 TV BROADCASTING RIGHTS 419 1.2
COPYRIGHT PROTECTION FOR DISTRIBUTION OF INTERNATIONAL TV IMAGES VIA
SATELLITE 420 1.3 RIGHTS HELD BY THE LEAGUE/TEAM AND LICENSEES 421 2.
WHO OWNS TV BROADCASTING RIGHTS AND HOW ARE THEY EXPLOITED IN JAPAN? 421
2.1 J-LEAGUE (FOOTBALL) 421 2.2 JAPANESE BASEBALL 421 3. COLLECTIVE
SELLING 422 3.1 APPLICABLE REGULATION 422 3.1.1 PROHIBITIONS UNDER THE
ANTIMONOPOLY LAW 422 3.1.2 PRIVATE MONOPOLIZATION 422 3.1.3 UNREASONABLE
RESTRAINT OF TRADE 422 3.1.4 UNFAIR TRADE PRACTICES 422 3.1.5 APPROACH
OF ANALYSIS UNDER THE ANTIMONOPOLY LAW 423 3.1.5.1 APPLICABLE
PROHIBITIONS UNDER THE ANTIMONOPOLY LAW 423 3.1.5.2 ARTICLE 21 OF THE
ANTIMONOPOLY LAW 423 3.1.5.3 MARKET DEFINITIONS 424 3.1.6
COLLECTIVE/JOINT SALES BY A SINGLE ENTITY 424 3.1.7 COLLECTIVE/JOINT
SALES BY MULTIPLE ENTREPRENEURS 425 3.1.8 COLLECTIVE/JOINT SALES AS A
PACKAGE 425 3.1.8.1 TIE-IN SALES UNDER THE ANTIMONOPOLY LAW 425 3.1.8.2
PACKAGED SALES AND TIE-IN SALES 426 LUXEMBOURG 427 JEAN-LUC SCHAUS 1.
OWNERSHIP OF THE BROADCASTING RIGHTS 427 1.1 CONCEPT OF OWNERSHIP OF
BROADCASTING RIGHTS 427 1.2 EXCLUSIVITY RIGHTS FOR MAJOR EVENTS 427 2.
EXPLOITATION OF BROADCASTING RIGHTS 428 3. COMPETITION LAW 428 3.1
COLLUSIVE PRACTICES 429 3.2 ABUSE OF A DOMINANT POSITION 430 MACEDONIA
431 IGOR ALEKSANDROVSKI 1. INTRODUCTION 431 2. THE OWNERSHIP OF TV
RIGHTS 433 3. EXPLOITATION OF TV RIGHTS 434 4. COMPETITION ISSUES 435 5.
CONCLUSION 436 POLAND 439 JACEK FOKS 1. INTRODUCTION 439 2. OWNERSHIP OF
BROADCASTING RIGHTS 440 3. EXPLOITATION OF BROADCASTING RIGHTS 443 4.
BROADCASTING RIGHTS AND COMPETITION LAW 445 TABLE OF CONTENTS XXIII 5.
TV BROADCASTING RIGHTS AND THE RIGHT OF ACCESS TO IMPORTANT EVENTS 447
6. SUMMARY 449 PORTUGAL 451 PEDRO CARDIGOS, RICARDO HENRIQUES AND
GONCALO PIMENTEL 1. INTRODUCTION 451 2. EVOLUTION 452 3. LEGISLATION 452
4. OWNERSHIP AND NATURE OF THE RIGHTS 455 5. COMPETITION 457 6.
CONCLUSION 458 RUSSIA 461 DENIS IGOREVICH ROGACHEV 1. INTRODUCTION 461
2. LEGISLATIVE REGULATION OF TV BROADCASTING RIGHTS TO SPORTING
COMPETITIONS 466 3. CONTRACTS FOR THE TRANSFER OF RIGHTS FOR TELEVISION
BROADCASTING OF COMPETITIONS 471 4. TAXATION OF DEALS FOR THE SALE AND
PURCHASE OF TV RIGHTS TO SPORTING EVENTS 478 SLOVAKIA 481 PAVEL HAMERNIK
1. INTRODUCTION TO THE TV RIGHTS ENVIRONMENT IN SLOVAK SPORT 481 2.
SLOVAK FA AND ITS MARKETING PARTNERS) 482 3. LEGAL REGULATION OF TV
RIGHTS 483 3.1 RIGHT TO INFORMATION 483 3.1.1 SUMMARIES FOR NEWS 483
3.1.2 IMPORTANT EVENTS 484 3.2 COMPETITION LAW 485 4. CONCLUDING
OBSERVATIONS 485 SLOVENIA 487 IGOR EVGEN BERGANT 1. INTRODUCTION 487 2.
LEGAL ASPECT 487 3. FOOTBALL BACKGROUND 488 4. MEDIA RIGHTS SITUATION IN
SLOVENIAN FOOTBALL 488 5. SELLING OF BROADCASTING RIGHTS AND SPONSORSHIP
OF THE FIRST DIVISION SLOVENIAN FOOTBALL LEAGUE 489 6. THE FUTURE OF THE
UNION OF THE FIRST DIVISION FOOTBALL CLUBS 490 SOUTH AFRICA 491 STEVE
CORNELIUS 1. INTRODUCTION 491 2. NATURE OF BROADCASTING RIGHT 491 2.1
ALLOCATION OF BROADCASTING RIGHTS 491 2.2 BROADCASTING AS SPONSORSHIP
494 2.3 LEGAL PROTECTION OF BROADCAST 495 3. LIMITING BROADCASTING
MONOPOLIES 496 4. CONCLUSION 498 XXIV TABLE OF CONTENTS SPAIN 499 JOSE
M. REY, ABIGAIL STRINGFELLOW AND RONALD A. OLSTHOORN 1. WHO POSSESSES
THE IMAGE RIGHTS OF A PLAYER? 499 1.1 PLAYERS 499 1.2 WHO POSSESSES THE
LEGAL OWNERSHIP OF THE MEDIA RIGHTS OF A PLAYER? 500 1.3 PROPOSALS TO
CONCEPTUALIZE MEDIA RIGHTS AS A NOTION OF COPYRIGHT 500 1.4 CLASSIFY A
MEDIA RIGHT TO A SPORT EVENT AS A NEW KIND OF INTELLECTUAL PROPERTY 500
2. EXPLOITATION OF BROADCASTING RIGHTS 501 2.1 SELLERS AND BUYERS OF THE
RIGHTS 501 2.2 SCOPE OF AN EXCLUSIVE BROADCASTING RIGHT 502 2.3
DIGITAL BROADCASTING RIGHTS 503 3. COMPETITION 504 3.1 JOINT SELLING 504
3.2 EXCLUSIVITY 505 3.3 JOINT BUYING 505 SWEDEN 509 MICHAEL PLOGELL,
MONIKA VULIN AND ERIK ULLBERG 1. INTRODUCTION 509 1.1 THE FOOTBALL
ORGANIZATION IN SWEDEN 509 1.2 THE FOOTBALL MARKET 509 2. OWNERSHIP AND
EXPLOITATION OF TV RIGHTS 510 THE OWNERSHIP 510 .1 COPYRIGHT PROTECTION?
510 .2 WHO OWNS THE TV RIGHTS? 510 .3 THE ASSIGNMENT OF TV RIGHTS 512
.3.1 HOW THE TRANSFER OF THE RIGHTS IS PERFORMED 512 2. 2. 2. 2. 2.
2.1.3.2 COULD THE CLUBS SELL THE TV RIGHTS INDIVIDUALLY? 514 2.1.3.3 THE
ROLE OF THE SVFF 514 2.2 THE PROTECTION OF THE BROADCASTING COMPANIES
515 2.2.1 THECA 515 2.2.2 LIMITATIONS: FREE USE, ETC. 517 3. COMPETITION
LAW 519 4. SPONSORSHIP 520 TURKEY 523 OZGERHAN TOLUNAY 1. INTRODUCTION
523 1.1 SPORTS POLICY AND FOOTBALL IN TURKEY: A GENERAL OUTLOOK 523 1.2
A BRIEF HISTORY OF TURKISH FOOTBALL 524 1.3 A BRIEF HISTORY OF TURKISH
SPORTS MEDIA 525 2. SALE OF RIGHTS TO BROADCAST IN TURKISH PROFESSIONAL
FOOTBALL 526 2.1 CURRENT COMMERCIAL SITUATION: POOLING SYSTEM 526 2.2
SOME COMMENTS RELATING TO THE FIGURES OF THIS POOLING SYSTEM :
REVENUE-SHARING FROM THE SALE OF RIGHTS TO BROADCAST IN TURKISH
PROFESSIONAL FOOTBALL 528 2.3 TELEVISION RIGHTS/TURKISH FOOTBALL
FEDERATION 529 3. CURRENT LEGAL SITUATION OF THE SPORTS MEDIA IN TURKISH
PROFESSIONAL FOOTBALL: SOME ESSENTIAL JURIDICAL QUESTIONS 530 3.1 THE
QUESTION OF OWNERSHIP 531 TABLE OF CONTENTS XXV 3.2 THE QUESTION OF
EXPLOITATION: ARE THE RIGHTS SOLD INDIVIDUALLY OR COLLECTIVELY AND ON AN
EXCLUSIVE BASIS OR NOT? 533 3.2.1 COLLECTIVE SELLING 533 3.2.2
EXCLUSIVITY 533 3.3 WHAT ABOUT COMPETITION LAW AS TO THE ACCEPTABILITY
OF THE COLLECTIVE SELLING, ON AN EXCLUSIVE BASIS, OF BROADCASTING
RIGHTS? 535 3.4 A JURISPRUDENTIAL SOURCE 537 4. CONCLUSIONS 539
UKRAINE 543 ALIA SHVETS 1. INTRODUCTION 543 2. MARKETING RIGHTS AND
COLLECTIVE SELLING 544 3. COLLECTIVE SELLING AND ANTI-TRUST REGULATION
546 4. EVENTS OF MAJOR IMPORTANCE 546 5. RIGHT TO INFORMATION AND SHORT
EXTRACTS 547 6. CONCLUSIONS 548 UNITED KINGDOM 549 ADRIAN BARR-SMITH 1.
INTRODUCTION 549 2. OWNERSHIP OF RIGHTS 550 3. STATUTE LAW RELEVANT TO
THE ISSUE OF OWNERSHIP OF RIGHTS 556 3.1 LISTED EVENTS 556 3.2 CODE OF
CONDUCT 557 3.3 AUDIOVISUAL MEDIA SERVICES (AMS) DIRECTIVE 558 4.
EXPLOITATION OF RIGHTS 559 4.1 INDIVIDUAL SALES 559 4.2 COLLECTIVE SALES
560 5. IMPACT OF COMPETITION LAW 560 5.1 FOOTBALL RIGHTS 560 5.2
HORSERACING RIGHTS 564 UNITED STATES 567 JOHN T. WOLOHAN 1. INTRODUCTION
567 2. THE DEVELOPMENT OF SPORT BROADCASTING RIGHTS 569 3. OWNERSHIP OF
THE BROADCASTING RIGHTS 570 3.1 TEAM V. PLAYERS 571 3.2 TEAMS V.
BROADCASTERS 571 3.3 TEAMS V. TEAMS 572 4. HOW ARE BROADCASTING RIGHTS
SOLD? 572 5. SPORT BROADCASTING ACT 575 6- LIMITATIONS ON BROADCAST
RIGHTS 577 6.1 ROYALTY PAYMENTS FOR RETRANSMISSION 577 6-2 CONTRACTUAL
OR LEAGUE RESTRICTIONS 578 6.3 HOME SATELLITE SYSTEMS 580 7- FUTURE
MEDIA ISSUES 581 7-1 REGIONAL SPORTS NETWORK 581 7.2 PAY-PER-VIEW (PPV)
AND LEAGUE CHANNELS 583 7-3 INTERNET 584 XXVI TABLE OF CONTENTS 7.4
SATELLITE RADIO 585 7.5 MOBILE PHONES AND OTHER HAND HELD WIRELESS
DEVICES 585 8. CONCLUSION 586 CONCLUDING REMARKS 587 IAN BI ACKSHAW
TREATIES, LEGISLATION AND SPORT REGULATIONS 591 TABLE OF CASES 607
SUBJECT INDEI 612
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| id | DE-604.BV036765941 |
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| indexdate | 2024-07-09T22:47:37Z |
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| spelling | TV rights and sport legal aspects ed. by Ian Blackshaw ... Television rights and sport The Hague T.M.C. Asser Press 2009 Cambridge Cambridge University Press [distributor] XXX, 624 S. ill. txt rdacontent n rdamedia nc rdacarrier Asser international sports law series At head of title: T.M.C. Asser Instituut, ASSER International Sport Law Centre Includes bibliographical references and index Recht Television broadcasting of sports Law and legislation License agreements Television broadcasting of sports Law and legislation Europe License agreements Europe Europa Blackshaw, Ian Sonstige oth SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020682881&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | TV rights and sport legal aspects Recht Television broadcasting of sports Law and legislation License agreements Television broadcasting of sports Law and legislation Europe License agreements Europe |
| title | TV rights and sport legal aspects |
| title_alt | Television rights and sport |
| title_auth | TV rights and sport legal aspects |
| title_exact_search | TV rights and sport legal aspects |
| title_full | TV rights and sport legal aspects ed. by Ian Blackshaw ... |
| title_fullStr | TV rights and sport legal aspects ed. by Ian Blackshaw ... |
| title_full_unstemmed | TV rights and sport legal aspects ed. by Ian Blackshaw ... |
| title_short | TV rights and sport |
| title_sort | tv rights and sport legal aspects |
| title_sub | legal aspects |
| topic | Recht Television broadcasting of sports Law and legislation License agreements Television broadcasting of sports Law and legislation Europe License agreements Europe |
| topic_facet | Recht Television broadcasting of sports Law and legislation License agreements Television broadcasting of sports Law and legislation Europe License agreements Europe Europa |
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