Process-based Strategic Planning:
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Berlin
Springer
2011
|
| Edition: | 6. ed. |
| Subjects: | |
| Online Access: | Inhaltstext Inhaltsverzeichnis |
| Physical Description: | XXIV, 358 S. graph. Darst. |
| ISBN: | 9783642167140 3642167144 9783642167157 |
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MARC
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Record in the Search Index
| _version_ | 1805094921863954432 |
|---|---|
| adam_text |
IMAGE 1
CONTENTS
PREFACE V
BRIEF CONTENTS VUE
CONTENTS IX
LIST OF FIGURES XVII
LIST OF INSETS XXIII
INTRODUCTION 1
PART I: IDEA OF STRATEGIC PLANNING 5
1 STRATEGIES, STRATEGIC PLANNING AND SUCCESS POTENTIALS 7 1.1 STRATEGIES
7
1.2 STRATEGIC PLANNING 8
1.3 BUILDING SUCCESS POTENTIALS AS MAIN PURPOSE OF STRATEGIC PLANNING 8
2 DEVELOPMENT OF STRATEGIC PLANNING 15
2.1 FOUR PHASES IN THE DEVELOPMENT OF STRATEGIC PLAN- NING 15
2.2 ROLE OF STRATEGIC PLANNING WITHIN STRATEGIC MAN- AGEMENT 18
3 ASSESSMENT OF STRATEGIES 23
3.1 BASIC REFLECTIONS ON THE ASSESSMENT OF STRATEGIES 23 3.2 MODEL FOR
THE ASSESSMENT OF STRATEGIES 24
PART II: PROCESS OF STRATEGIC PLANNING AND RESULTING DOCUMENTS 29
4 STRATEGIC DOCUMENTS AS THE RESULT OF STRATEGIC PLANNING 31 4.1 BASIC
TYPES OF STRATEGIC DOCUMENTS 31
4.2 COMBINATIONS OF STRATEGIC DOCUMENTS FOR SPECIFIC COMPANIES 35
5 PROCESS OF STRATEGIC PLANNING 45
5.1 NEED FOR A SYSTEMATIC PROCESS OF STRATEGIC PLANNING 45 5.2 OVERVIEW
OF THE PROCESS OF STRATEGIC PLANNING 46
5.3 BRIEF NOTE ON THE STEPS OF THE PROCESS 50
5.4 STRATEGIC PLANNING PROCESS OF AN ELECTRICITY PROVIDER 54 5.5
ADAPTING THE PROCESS OF STRATEGIC PLANNING 60
6 STRATEGIC ANALYSIS AND PLANNING TOOLBOX 65
6.1 IMPORTANT TOOLS OF STRATEGIC ANALYSIS AND PLANNING 65
BIBLIOGRAFISCHE INFORMATIONEN HTTP://D-NB.INFO/1007151234
DIGITALISIERT DURCH
IMAGE 2
X CONTENTS
6.2 ALLOCATING THE TOOLS TO THREE FIELDS OF ANALYSIS AND TO THE STEPS IN
THE PLANNING PROCESS 67
PART III: PROJECT PLANNING, ANALYSIS AND MISSION STATEMENT REVISION 73
7 STRATEGY PROJECT PLANNING 75
7.1 WHY STRATEGIC PLANNING SHOULD BE SEEN AS A PROJECT 75 7.2 SUB-TASKS
OF STRATEGY PROJECT PLANNING 76
7.2.1 OVERVIEW 76
7.2.2 DETERMINING THE SCOPE 76
7.2.3 DETERMINING THE OBJECTIVES AND BOUNDARY CONDITIONS 77
7.2.4 DECIDING WHETHER TO HIRE A CONSULTANT 79
7.2.5 FIXING THE PROJECT ORGANIZATION 80
7.2.6 FIXING THE PROCESS AND THE MILESTONES 83
7.2.7 BUDGETING THE COST 83
8 STRATEGIC ANALYSIS 87
8.1 NEED FOR ANALYSIS BEFORE STRATEGIES ARE DEVELOPED 87 8.2 CONTENT AND
CONCLUSIONS OF ANALYSIS 88
8.3 DESCRIPTION OF THE APPLIED METHODS 91
8.3.1 CHOICE OF THE METHODS APPLIED IN ANALYSIS 91 8.3.2 GLOBAL
ENVIRONMENTAL ANALYSIS 92
8.3.3 DESCRIPTION OF THE MARKET SYSTEM 93
8.3.4 IDENTIFICATION OF SUCCESS FACTORS 95
8.3.5 ANALYSIS OF STRENGTHS AND WEAKNESSES 98
8.3.6 STAKEHOLDER VALUE ANALYSIS 99
8.4 PROCESS OF STRATEGIC ANALYSIS 102
8.4.1 OVERVIEW 102
8.4.2 DETERMINING THE PRECONDITIONS FOR ANALYSIS 102 8.4.3 CARRYING OUT
THE ANALYSIS 107
9 REVISION OR PRODUCTION OF THE MISSION STATEMENT 111
9.1 NATURE, EFFECTS AND CONTENT OF MISSION STATEMENTS 111 9.2 PROCESS OF
REVISING OR PRODUCING THE MISSION STATEMENT 114
9.2.1 OVERVIEW 114
9.2.2 STEPS OF REVISING OR PRODUCING THE MISSION STATEMENT 116
IMAGE 3
CONTENTS XI
PART IV: DEVELOPING THE CORPORATE STRATEGY 119
10 DEFINING THE STRATEGIC BUSINESSES 123
10.1 STRATEGIC BUSINESS AS A THREE DIMENSIONAL CON- STRUCT 123
10.2 TWO TYPES OF STRATEGIC BUSINESS 125
10.3 CONSTELLATIONS OF STRATEGIC BUSINESS FIELDS AND STRATEGIC BUSINESS
UNITS 130
10.4 DEFINING STRATEGIC BUSINESSES 132
11 ASSESSING RELEVANT INDUSTRIES WITH THE HELP OF COMPETITIVE INTENSITY
MODELS 141
11.1 BASIC REFLECTIONS ON THE ASSESSMENT OF COMPETITIVE INTENSITY 141
11.2 ANALYZING INDUSTRY STRUCTURE WITH THE FIVE FORCES MODEL 143
11.2.1 BASIC CONCEPT 143
11.2.2 AREAS OF APPLICATION 145
11.2.3 PROCEDURE 145
11.3 ANALYZING STRUCTURES WITHIN INDUSTRIES WITH THE STRA- TEGIC GROUPS
MODEL 153
11.3.1 BASIC CONCEPT 153
11.3.2 AREAS OF APPLICATION 154
11.3.3 PROCEDURE 155
12 SETTING UP AND ASSESSING THE PORTFOLIO OF BUSINESSES 161 12.1 BASIS
OF PORTFOLIO METHODS 161
12.2 MARKET GROWTH - MARKET SHARE PORTFOLIO 163
12.2.1 PORTFOLIO MATRIX 163
12.2.2 NORM STRATEGIES 167
12.2.3 RECOMMENDATIONS FOR THE PORTFOLIO AS A WHOLE 168
12.3 INDUSTRY ATTRACTIVENESS - COMPETITIVE STRENGTH PORT- FOLIO 169
12.3.1 PORTFOLIO MATRIX 169
12.3.2 NORM STRATEGIES AND RECOMMENDATIONS FOR THE PORTFOLIO AS A WHOLE
177
12.4 PORTFOLIO ANALYSIS AND PLANNING PROCESS 178
12.4.1 OVERVIEW OF THE PROCESS 178
12.4.2 PRELIMINARY METHODOLOGICAL DECISIONS 179 12.4.3 DESCRIPTION OF
THE CURRENT PORTFOLIO 180
12.4.4 PREDICTING CHANGES IN REAL MARKET GROWTH OR INDUSTRY
ATTRACTIVENESS 180
12.4.5 ASSESSMENT OF THE CURRENT PORTFOLIO 181
IMAGE 4
XII CONTENTS
12.4.6 PLANNING THE TARGET PORTFOLIO 181
12.4.7 PORTFOLIO ANALYSIS AND PLANNING IN A RETAIL GROUP 182
13 CORPORATE STRATEGY DEVELOPMENT PROCESS 189
13.1 OVERVIEW 189
13.2 DEFINING THE STRATEGIC BUSINESSES 191
13.3 DESCRIBING THE CURRENT CORPORATE STRATEGY AND FORE- CASTING
DEVELOPMENTS RELEVANT TO ITS ASSESSMENT 192 13.4 ASSESSING THE CURRENT
CORPORATE STRATEGY 199
13.5 DEVELOPING AND ASSESSING OPTIONS FOR FUTURE CORPO- RATE STRATEGY
200
13.5.1 DEVELOPING OPTIONS 200
13.5.2 FORMULATING THE GENERAL INTENTION 203
13.5.3 DETERMINING THE FUTURE BUSINESSES AND THEIR TARGETS 207
13.5.4 DETERMINING THE WAY TO CONSTRUCT, DEVELOP OR DIVEST BUSINESSES
211
13.5.5 ASSESSING THE OPTIONS AND FORMULATING THE PROVISIONAL CORPORATE
STRATEGY 215
PART V: DEVELOPING THE BUSINESS STRATEGIES 217
14 GENERIC BUSINESS STRATEGIES 221
14.1 BASIC REFLECTIONS ON THE GENERIC BUSINESS STRATEGIES 221 14.2
OVERVIEW OF THE GENERIC BUSINESS STRATEGIES 221 14.3 BROAD SCOPE PRICE
STRATEGY 225
14.4 BROAD SCOPE DIFFERENTIATION STRATEGY 227
14.5 NICHE FOCUS STRATEGIES 228
14.5.1 A NICHE AS A SPECIFIC FORM OF INDUSTRY SEG- MENT 228
14.5.2 IDENTIFICATION AND ASSESSMENT OF NICHES WITH THE HELP OF INDUSTRY
SEGMENT ANALYSIS 230 14.5.3 REQUIREMENTS FOR NICHES 232
14.6 SUCCESS CONDITIONS AND RISKS OF THE GENERIC BUSI- NESS STRATEGIES
235
14.6.1 SUCCESS CONDITIONS OF THE GENERIC BUSINESS STRATEGIES 235
14.6.2 RISKS OF THE GENERIC BUSINESS STRATEGIES 238 14.7 TRANSITIONAL
STRATEGIES AND STRATEGY ALTERNATION 240 14.7.1 BASIC REFLECTIONS ON
TRANSITIONAL STRATEGIES AND STRATEGY ALTERNATION 240
14.7.2 TRANSITIONAL STRATEGIES 241
IMAGE 5
CONTENTS XIII
14.7.3 STRATEGY ALTERNATION 244
15 SPECIFYING BUSINESS STRATEGIES AT THE LEVEL OF THE OFFER 247 15.1
BASIC REFLECTIONS ON SPECIFYING BUSINESS STRATEGIES AT THE LEVEL OF THE
OFFER 247
15.2 SPECIFYING THE OFFER FOR A PRICE STRATEGY 247
15.2.1 THREE AREAS OF SPECIFICATION 247
15.2.2 SPECIFYING THE PRODUCTS AND SERVICES 248 15.2.3 SPECIFYING THE
MIX OF PRODUCTS AND SERVICES 248 15.2.4 SPECIFYING THE PRICING 250
15.3 SPECIFYING THE OFFER FOR A DIFFERENTIATION STRATEGY 251 15.3.1
IMPORTANCE OF A CLEAR VIEW OF THE SERVED IN- DUSTRY SEGMENTS AND OF THE
MAIN COMPETI- TORS 251
15.3.2 STRATEGIC POSITIONING OF THE OFFER 252
15.3.3 IDEAS FOR THE STRATEGIC POSITIONING OF THE OF- FER. 254
15.4 IDENTIFICATION OF SUCCESS FACTORS AND ANALYSIS OF STRENGTHS AND
WEAKNESSES AS BASIS FOR SPECIFYING THE OFFER 261
16 SPECIFYING BUSINESS STRATEGIES AT THE LEVEL OF RESOURCES 265 16.1
BASIC REFLECTIONS ON SPECIFYING BUSINESS STRATEGIES AT THE LEVEL OF
RESOURCES 265
16.2 UNDERSTANDING RESOURCES 266
16.3 VALUABLE RESOURCES 267
16.4 DETERMINING WHICH RESOURCES TO BUILD OR MAINTAIN 270 16.4.1
OVERVIEW 270
16.4.2 IDENTIFYING THE RESOURCES CREATING CUSTOMER VALUE 271
16.4.3 DETERMINING WHICH OF THE RESOURCES CREAT- ING CUSTOMER VALUE ARE
RARE 277
16.4.4 ASSESSING SUSTAINABILITY OF THE RESOURCES CREATING CUSTOMER VALUE
AND FOUND TO BE RARE 278
17 BUSINESS STRATEGY DEVELOPMENT PROCESS 279
17.1 OVERVIEW 279
17.2 DESCRIBING AND ASSESSING THE CURRENT BUSINESS STRATEGY 281
17.3 DETERMINING AND ASSESSING OPTIONS FOR THE FUTURE GENERIC BUSINESS
STRATEGY AND THE TARGET INDUSTRY SEGMENTS 282
17.4 DETERMINING THE FUTURE COMPETITIVE ADVANTAGES 283
IMAGE 6
XIV CONTENTS
17.4.1 NETWORK OF SUCCESS POTENTIALS AS AN AP- PROACH TO DEVELOPING THE
FUTURE COMPETITIVE ADVANTAGES 283
17.4.2 BASIC POSSIBILITIES FOR COMPETITIVE ADVAN- TAGES 290
17.4.3 CRITERIA FOR ASSESSING THE FUTURE COMPETITIVE ADVANTAGES 291
17.5 DEVELOPING THE BUSINESS STRATEGY OF A WATCH MANU- FACTURER 293
PART VI: IMPLEMENTING, ASSESSING AND APPROVING THE STRATE- GIES 299
18 DEFINING THE IMPLEMENTATION 301
18.1 BASIC REFLECTIONS ON IMPLEMENTING STRATEGIES 301 18.2 TYPES OF
STRATEGIC PROGRAM 306
18.3 PROCESS OF DEFINING THE IMPLEMENTATION 309
18.3.1 OVERVIEW 309
18.3.2 STEPS OF DEFINING THE IMPLEMENTATION 310
19 FINAL ASSESSMENT OF STRATEGIES AND IMPLEMENTATION 315 19.1 NEED FOR A
FINAL ASSESSMENT 315
19.2 ASSESSMENT CRITERIA 315
19.2.1 OVERVIEW 315
19.2.2 ASSESSMENT OF THE OVERALL VALUE OF STRATE- GIES 315
19.2.3 ASSESSMENT WITH THE REMAINING SETS OF CRI- TERIA 321
19.3 PROCESS OF FINAL ASSESSMENT OF STRATEGIES AND IM- PLEMENTATION 326
19.3.1 OVERVIEW 326
19.3.2 STEPS OF FINAL ASSESSMENT OF STRATEGIES AND IMPLEMENTATION 326
20 FORMULATING AND APPROVING THE STRATEGIC DOCUMENTS 329 20.1 BASIC
REFLECTIONS ON STRATEGIC DOCUMENTS 329
20.2 PROCESS OF FORMULATING AND APPROVING THE STRATEGIC DOCUMENTS 329
20.2.1 OVERVIEW 329
20.2.2 STEPS OF FORMULATING AND APPROVING THE STRATEGIC DOCUMENTS 329
FINAL REMARKS 335
IMAGE 7
CONTENTS XV
GLOSSARY 337
INDEX 347
BIBLIOGRAPHY 353 |
| any_adam_object | 1 |
| author | Grünig, Rudolf 1954- Kühn, Richard 1939-2023 |
| author_GND | (DE-588)120447541 (DE-588)120447428 |
| author_facet | Grünig, Rudolf 1954- Kühn, Richard 1939-2023 |
| author_role | aut aut |
| author_sort | Grünig, Rudolf 1954- |
| author_variant | r g rg r k rk |
| building | Verbundindex |
| bvnumber | BV036759169 |
| classification_rvk | QP 360 |
| ctrlnum | (OCoLC)694879723 (DE-599)DNB1007151234 |
| dewey-full | 658.4012 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4012 |
| dewey-search | 658.4012 |
| dewey-sort | 3658.4012 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 6. ed. |
| format | Book |
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| id | DE-604.BV036759169 |
| illustrated | Illustrated |
| indexdate | 2024-07-20T10:51:03Z |
| institution | BVB |
| isbn | 9783642167140 3642167144 9783642167157 |
| language | English |
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| owner_facet | DE-355 DE-BY-UBR DE-1043 |
| physical | XXIV, 358 S. graph. Darst. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Springer |
| record_format | marc |
| spelling | Grünig, Rudolf 1954- Verfasser (DE-588)120447541 aut Process-based Strategic Planning Rudolf Grünig ; Richard Kühn 6. ed. Berlin Springer 2011 XXIV, 358 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Strategische Planung (DE-588)4309237-8 gnd rswk-swf Unternehmensplanung (DE-588)4078609-2 gnd rswk-swf Unternehmensplanung (DE-588)4078609-2 s Strategische Planung (DE-588)4309237-8 s DE-604 Kühn, Richard 1939-2023 Verfasser (DE-588)120447428 aut X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=3540786&prov=M&dok_var=1&dok_ext=htm Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020676245&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Grünig, Rudolf 1954- Kühn, Richard 1939-2023 Process-based Strategic Planning Strategische Planung (DE-588)4309237-8 gnd Unternehmensplanung (DE-588)4078609-2 gnd |
| subject_GND | (DE-588)4309237-8 (DE-588)4078609-2 |
| title | Process-based Strategic Planning |
| title_auth | Process-based Strategic Planning |
| title_exact_search | Process-based Strategic Planning |
| title_full | Process-based Strategic Planning Rudolf Grünig ; Richard Kühn |
| title_fullStr | Process-based Strategic Planning Rudolf Grünig ; Richard Kühn |
| title_full_unstemmed | Process-based Strategic Planning Rudolf Grünig ; Richard Kühn |
| title_short | Process-based Strategic Planning |
| title_sort | process based strategic planning |
| topic | Strategische Planung (DE-588)4309237-8 gnd Unternehmensplanung (DE-588)4078609-2 gnd |
| topic_facet | Strategische Planung Unternehmensplanung |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=3540786&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020676245&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT grunigrudolf processbasedstrategicplanning AT kuhnrichard processbasedstrategicplanning |