Marketing strategy: a decision-focused approach
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
McGraw-Hill/Irwin
2011
|
| Ausgabe: | 7. ed. |
| Schlagworte: | |
| Beschreibung: | mit Index |
| Beschreibung: | XV, 352 S. graph. Darst., Ill. |
| ISBN: | 0073381152 9780073381152 |
Internformat
MARC
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| 007 | t | ||
| 008 | 101018s2011 xxuad|| |||| 00||| eng d | ||
| 020 | |a 0073381152 |9 0-07-338115-2 | ||
| 020 | |a 9780073381152 |9 978-0-07-338115-2 | ||
| 035 | |a (OCoLC)838149811 | ||
| 035 | |a (DE-599)BVBBV036725996 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-11 | ||
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| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Walker, Orville C. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing strategy |b a decision-focused approach |c Orville C. Walker ; John W. Mullins |
| 250 | |a 7. ed. | ||
| 264 | 1 | |a New York, NY |b McGraw-Hill/Irwin |c 2011 | |
| 300 | |a XV, 352 S. |b graph. Darst., Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a mit Index | ||
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Mullins, John Walker |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-020643761 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804143376722821120 |
|---|---|
| any_adam_object | |
| author | Walker, Orville C. Mullins, John Walker |
| author_facet | Walker, Orville C. Mullins, John Walker |
| author_role | aut aut |
| author_sort | Walker, Orville C. |
| author_variant | o c w oc ocw j w m jw jwm |
| building | Verbundindex |
| bvnumber | BV036725996 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)838149811 (DE-599)BVBBV036725996 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 7. ed. |
| format | Book |
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| id | DE-604.BV036725996 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:46:41Z |
| institution | BVB |
| isbn | 0073381152 9780073381152 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020643761 |
| oclc_num | 838149811 |
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| owner | DE-11 |
| owner_facet | DE-11 |
| physical | XV, 352 S. graph. Darst., Ill. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | McGraw-Hill/Irwin |
| record_format | marc |
| spelling | Walker, Orville C. Verfasser aut Marketing strategy a decision-focused approach Orville C. Walker ; John W. Mullins 7. ed. New York, NY McGraw-Hill/Irwin 2011 XV, 352 S. graph. Darst., Ill. txt rdacontent n rdamedia nc rdacarrier mit Index Marketing Management Marketingstrategie (DE-588)4120697-6 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Marketingstrategie (DE-588)4120697-6 s DE-604 Mullins, John Walker Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Walker, Orville C. Mullins, John Walker Marketing strategy a decision-focused approach Marketing Management Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4123623-3 |
| title | Marketing strategy a decision-focused approach |
| title_auth | Marketing strategy a decision-focused approach |
| title_exact_search | Marketing strategy a decision-focused approach |
| title_full | Marketing strategy a decision-focused approach Orville C. Walker ; John W. Mullins |
| title_fullStr | Marketing strategy a decision-focused approach Orville C. Walker ; John W. Mullins |
| title_full_unstemmed | Marketing strategy a decision-focused approach Orville C. Walker ; John W. Mullins |
| title_short | Marketing strategy |
| title_sort | marketing strategy a decision focused approach |
| title_sub | a decision-focused approach |
| topic | Marketing Management Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Marketing Management Marketingstrategie Lehrbuch |
| work_keys_str_mv | AT walkerorvillec marketingstrategyadecisionfocusedapproach AT mullinsjohnwalker marketingstrategyadecisionfocusedapproach |