Marketing strategy: a decision-focused approach
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY
McGraw-Hill/Irwin
2011
|
| Edition: | 7. ed. |
| Subjects: | |
| Item Description: | mit Index |
| Physical Description: | XV, 352 S. graph. Darst., Ill. |
| ISBN: | 0073381152 9780073381152 |
Staff View
MARC
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| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| indexdate | 2024-07-09T22:46:41Z |
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| isbn | 0073381152 9780073381152 |
| language | English |
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| physical | XV, 352 S. graph. Darst., Ill. |
| publishDate | 2011 |
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| spelling | Walker, Orville C. Verfasser aut Marketing strategy a decision-focused approach Orville C. Walker ; John W. Mullins 7. ed. New York, NY McGraw-Hill/Irwin 2011 XV, 352 S. graph. Darst., Ill. txt rdacontent n rdamedia nc rdacarrier mit Index Marketing Management Marketingstrategie (DE-588)4120697-6 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Marketingstrategie (DE-588)4120697-6 s DE-604 Mullins, John Walker Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Walker, Orville C. Mullins, John Walker Marketing strategy a decision-focused approach Marketing Management Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4123623-3 |
| title | Marketing strategy a decision-focused approach |
| title_auth | Marketing strategy a decision-focused approach |
| title_exact_search | Marketing strategy a decision-focused approach |
| title_full | Marketing strategy a decision-focused approach Orville C. Walker ; John W. Mullins |
| title_fullStr | Marketing strategy a decision-focused approach Orville C. Walker ; John W. Mullins |
| title_full_unstemmed | Marketing strategy a decision-focused approach Orville C. Walker ; John W. Mullins |
| title_short | Marketing strategy |
| title_sort | marketing strategy a decision focused approach |
| title_sub | a decision-focused approach |
| topic | Marketing Management Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Marketing Management Marketingstrategie Lehrbuch |
| work_keys_str_mv | AT walkerorvillec marketingstrategyadecisionfocusedapproach AT mullinsjohnwalker marketingstrategyadecisionfocusedapproach |