The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business
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Bibliographic Details
Main Authors: Kotler, Philip 1931- (Author), Berger, Roland 1937- (Author), Bickhoff, Nils 1969- (Author)
Format: Electronic eBook
Language:English
Published: Berlin Springer 2010
Edition:1. ed.
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Physical Description:1 Online-Ressource (VIII, 130 S.)
ISBN:9783642145445
DOI:10.1007/978-3-642-14544-5

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