Bateson, J. E. G., & Hoffman, K. D. (2011). Services marketing (4. ed., internat. ed.). South-Western Cengage Learning.
Chicago Style (17th ed.) CitationBateson, John E. G., and K. Douglas Hoffman. Services Marketing. 4. ed., internat. ed. [S.l.]: South-Western Cengage Learning, 2011.
MLA (9th ed.) CitationBateson, John E. G., and K. Douglas Hoffman. Services Marketing. 4. ed., internat. ed. South-Western Cengage Learning, 2011.
Warning: These citations may not always be 100% accurate.