Customer experience: future trends and insights
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Houndmills
Palgrave Macmillan
2010
|
| Edition: | 1. publ. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Hier auch später erschienene, unveränderte Nachdrucke |
| Physical Description: | XVII, 199 S. Ill., graph. Darst. |
| ISBN: | 9780230247819 9781349320271 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV036705252 | ||
| 003 | DE-604 | ||
| 005 | 20160708 | ||
| 007 | t | ||
| 008 | 101006s2010 ad|| |||| 00||| eng d | ||
| 020 | |a 9780230247819 |9 978-0-230-24781-9 | ||
| 020 | |a 9781349320271 |9 978-1-349-32027-1 | ||
| 035 | |a (OCoLC)705887754 | ||
| 035 | |a (DE-599)BVBBV036705252 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1050 |a DE-188 |a DE-898 |a DE-473 |a DE-N2 | ||
| 084 | |a QP 620 |0 (DE-625)141911: |2 rvk | ||
| 100 | 1 | |a Shaw, Colin |d 1958- |e Verfasser |0 (DE-588)138833206 |4 aut | |
| 245 | 1 | 0 | |a Customer experience |b future trends and insights |c Colin Shaw ; Qaalfa Dibeehi ; Steven Walden |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Houndmills |b Palgrave Macmillan |c 2010 | |
| 300 | |a XVII, 199 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Hier auch später erschienene, unveränderte Nachdrucke | ||
| 650 | 0 | 7 | |a Gefühl |0 (DE-588)4019702-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundenmanagement |0 (DE-588)4236865-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Gefühl |0 (DE-588)4019702-5 |D s |
| 689 | 0 | 1 | |a Kundenmanagement |0 (DE-588)4236865-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Dibeehi, Qaalfa |e Verfasser |4 aut | |
| 700 | 1 | |a Walden, Steven |e Verfasser |4 aut | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020623583&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-020623583 | |
Record in the Search Index
| _version_ | 1813698737518673920 |
|---|---|
| adam_text |
Titel: Customer experience
Autor: Shaw, Colin
Jahr: 2010
Contents
List of figures and tables ix
Foreword by Hanne B. Sorensen xi
Acknowledgements xiii
About the authors xv
1 Reflections of the authors, Colin, Qaalfa and Steven . 1
2 Experience psychology: the new field and the end
of the marketing Four Ps 9
3 Experience psychology research 31
4 Community marketing 55
5 Social media: the birth of a new Channel to market 68
6 The human social media experience 88
7 What drives or destroys a social media experience 103
8 The brain's experience -opening the black box 127
9 A neuroexperience safari - approaching the
tipping point 144
10 The black box in action 161
11 And so in summary. 179
References 187
Index 189 |
| any_adam_object | 1 |
| author | Shaw, Colin 1958- Dibeehi, Qaalfa Walden, Steven |
| author_GND | (DE-588)138833206 |
| author_facet | Shaw, Colin 1958- Dibeehi, Qaalfa Walden, Steven |
| author_role | aut aut aut |
| author_sort | Shaw, Colin 1958- |
| author_variant | c s cs q d qd s w sw |
| building | Verbundindex |
| bvnumber | BV036705252 |
| classification_rvk | QP 620 |
| ctrlnum | (OCoLC)705887754 (DE-599)BVBBV036705252 |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV036705252</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20160708</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">101006s2010 ad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780230247819</subfield><subfield code="9">978-0-230-24781-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781349320271</subfield><subfield code="9">978-1-349-32027-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)705887754</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV036705252</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1050</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-N2</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 620</subfield><subfield code="0">(DE-625)141911:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Shaw, Colin</subfield><subfield code="d">1958-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)138833206</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Customer experience</subfield><subfield code="b">future trends and insights</subfield><subfield code="c">Colin Shaw ; Qaalfa Dibeehi ; Steven Walden</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. publ.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Houndmills</subfield><subfield code="b">Palgrave Macmillan</subfield><subfield code="c">2010</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVII, 199 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Hier auch später erschienene, unveränderte Nachdrucke</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Gefühl</subfield><subfield code="0">(DE-588)4019702-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundenmanagement</subfield><subfield code="0">(DE-588)4236865-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Gefühl</subfield><subfield code="0">(DE-588)4019702-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Kundenmanagement</subfield><subfield code="0">(DE-588)4236865-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Dibeehi, Qaalfa</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Walden, Steven</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020623583&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-020623583</subfield></datafield></record></collection> |
| id | DE-604.BV036705252 |
| illustrated | Illustrated |
| indexdate | 2024-10-23T10:05:02Z |
| institution | BVB |
| isbn | 9780230247819 9781349320271 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020623583 |
| oclc_num | 705887754 |
| open_access_boolean | |
| owner | DE-1050 DE-188 DE-898 DE-BY-UBR DE-473 DE-BY-UBG DE-N2 |
| owner_facet | DE-1050 DE-188 DE-898 DE-BY-UBR DE-473 DE-BY-UBG DE-N2 |
| physical | XVII, 199 S. Ill., graph. Darst. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Shaw, Colin 1958- Verfasser (DE-588)138833206 aut Customer experience future trends and insights Colin Shaw ; Qaalfa Dibeehi ; Steven Walden 1. publ. Houndmills Palgrave Macmillan 2010 XVII, 199 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Hier auch später erschienene, unveränderte Nachdrucke Gefühl (DE-588)4019702-5 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Gefühl (DE-588)4019702-5 s Kundenmanagement (DE-588)4236865-0 s DE-604 Dibeehi, Qaalfa Verfasser aut Walden, Steven Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020623583&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Shaw, Colin 1958- Dibeehi, Qaalfa Walden, Steven Customer experience future trends and insights Gefühl (DE-588)4019702-5 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4019702-5 (DE-588)4236865-0 |
| title | Customer experience future trends and insights |
| title_auth | Customer experience future trends and insights |
| title_exact_search | Customer experience future trends and insights |
| title_full | Customer experience future trends and insights Colin Shaw ; Qaalfa Dibeehi ; Steven Walden |
| title_fullStr | Customer experience future trends and insights Colin Shaw ; Qaalfa Dibeehi ; Steven Walden |
| title_full_unstemmed | Customer experience future trends and insights Colin Shaw ; Qaalfa Dibeehi ; Steven Walden |
| title_short | Customer experience |
| title_sort | customer experience future trends and insights |
| title_sub | future trends and insights |
| topic | Gefühl (DE-588)4019702-5 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Gefühl Kundenmanagement |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020623583&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT shawcolin customerexperiencefuturetrendsandinsights AT dibeehiqaalfa customerexperiencefuturetrendsandinsights AT waldensteven customerexperiencefuturetrendsandinsights |