Customer experience: future trends and insights
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Houndmills
Palgrave Macmillan
2010
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Hier auch später erschienene, unveränderte Nachdrucke |
| Beschreibung: | XVII, 199 S. Ill., graph. Darst. |
| ISBN: | 9780230247819 9781349320271 |
Internformat
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| 300 | |a XVII, 199 S. |b Ill., graph. Darst. | ||
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| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-020623583 | |
Datensatz im Suchindex
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| adam_text |
Titel: Customer experience
Autor: Shaw, Colin
Jahr: 2010
Contents
List of figures and tables ix
Foreword by Hanne B. Sorensen xi
Acknowledgements xiii
About the authors xv
1 Reflections of the authors, Colin, Qaalfa and Steven . 1
2 Experience psychology: the new field and the end
of the marketing Four Ps 9
3 Experience psychology research 31
4 Community marketing 55
5 Social media: the birth of a new Channel to market 68
6 The human social media experience 88
7 What drives or destroys a social media experience 103
8 The brain's experience -opening the black box 127
9 A neuroexperience safari - approaching the
tipping point 144
10 The black box in action 161
11 And so in summary. 179
References 187
Index 189 |
| any_adam_object | 1 |
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Illustrated |
| indexdate | 2024-10-23T10:05:02Z |
| institution | BVB |
| isbn | 9780230247819 9781349320271 |
| language | English |
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| physical | XVII, 199 S. Ill., graph. Darst. |
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| spelling | Shaw, Colin 1958- Verfasser (DE-588)138833206 aut Customer experience future trends and insights Colin Shaw ; Qaalfa Dibeehi ; Steven Walden 1. publ. Houndmills Palgrave Macmillan 2010 XVII, 199 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Hier auch später erschienene, unveränderte Nachdrucke Gefühl (DE-588)4019702-5 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Gefühl (DE-588)4019702-5 s Kundenmanagement (DE-588)4236865-0 s DE-604 Dibeehi, Qaalfa Verfasser aut Walden, Steven Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020623583&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| subject_GND | (DE-588)4019702-5 (DE-588)4236865-0 |
| title | Customer experience future trends and insights |
| title_auth | Customer experience future trends and insights |
| title_exact_search | Customer experience future trends and insights |
| title_full | Customer experience future trends and insights Colin Shaw ; Qaalfa Dibeehi ; Steven Walden |
| title_fullStr | Customer experience future trends and insights Colin Shaw ; Qaalfa Dibeehi ; Steven Walden |
| title_full_unstemmed | Customer experience future trends and insights Colin Shaw ; Qaalfa Dibeehi ; Steven Walden |
| title_short | Customer experience |
| title_sort | customer experience future trends and insights |
| title_sub | future trends and insights |
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