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Bibliographische Detailangaben
Hauptverfasser:	Baines, Paul 1973- (VerfasserIn), Fill, Chris 1953- (VerfasserIn), Page, Kelly 1974- (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Oxford [u.a.] Oxford University Press 2011
Ausgabe:	2. ed.
Schlagworte:	Marketing Marketing / Management Management Lehrbuch
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	XXXIII, 756 S. Ill., graph. Darst., Kt.
ISBN:	9780199579617 019957961X

Internformat

MARC


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Datensatz im Suchindex

DE-BY-863_location	1000
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DE-BY-FWS_media_number	083101174182
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adam_text	Brief Contents Detailed Contents ¡χ Case Insights xx Author Profiles xxii Acknowledgements xxiii Preface xxv How To Use This Book xxviii The Online Resource Centre xxx Walkthrough of the DVD Resource xxxii Part 1 : Marketing Fundamentals 1 1 Marketing Principles and Society 3 2 The Marketing Environment 41 3 Consumer Buying Behaviour 78 4 Marketing Research 117 Part 2: Principles of Marketing Management 155 5 Marketing Strategy 157 6 Market Segmentation and Positioning 204 7 International Market Development 245 Part 3: The Marketing Mix Principle 285 8 Developing Products and Brands 287 9 Price Decisions 328 10 An Introduction to Marketing Communications 366 11 Marketing Communications: Tools, Media, and Planning 402 12 Retailing and Channel Management 437 Part 4: Principles of Relational Marketing 475 13 Services Marketing 477 14 Business-to-Business Marketing 513 15 Relationship Marketing 552 16 Not-For-Profit Marketing 589 Part 5: Contemporary Marketing Practice 623 17 Digital Marketing 625 18 Postmodern Marketing 662 19 Marketing, Sustainability, and Ethics 691 Glossary 726 Index 748
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author	Baines, Paul 1973- Fill, Chris 1953- Page, Kelly 1974-
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edition	2. ed.
format	Book
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id	DE-604.BV036700347
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indexdate	2024-08-01T10:53:35Z
institution	BVB
isbn	9780199579617 019957961X
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-020618796
oclc_num	705878707
open_access_boolean
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physical	XXXIII, 756 S. Ill., graph. Darst., Kt.
publishDate	2011
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publisher	Oxford University Press
record_format	marc
spellingShingle	Baines, Paul 1973- Fill, Chris 1953- Page, Kelly 1974- Marketing Marketing Marketing / Management Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4037278-9 (DE-588)4037589-4 (DE-588)4123623-3
title	Marketing
title_auth	Marketing
title_exact_search	Marketing
title_full	Marketing Paul Baines, Chris Fill, and Kelly Page
title_fullStr	Marketing Paul Baines, Chris Fill, and Kelly Page
title_full_unstemmed	Marketing Paul Baines, Chris Fill, and Kelly Page
title_short	Marketing
title_sort	marketing
topic	Marketing Marketing / Management Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Marketing Marketing / Management Management Lehrbuch
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020618796&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT bainespaul marketing AT fillchris marketing AT pagekelly marketing

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