Looking beyond the runway: airlines innovating with best practices while facing realities
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Burlington, VT
Ashgate
2010
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | LXXXIV, 267 S. |
| ISBN: | 9781409400998 9780754699972 |
Staff View
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| adam_text | Titel: Looking beyond the runway
Autor: Taneja, Nawal K.
Jahr: 2010
Contents
List of Figures
List of Tables
Preface
xi
xiii
xv
Foreword by William Ayer, Chairman and Chief
Executive Officer, Alaska Air Group
Foreword by Jim Compton, Executive Vice President
and Chief Marketing Officer, Continental
Airlines
Foreword by Enrique Cueto, Chief Executive Officer,
LAN Airlines
Foreword by Hugh Dunleavy, Executive Vice President,
Strategy Planning, Westjet Airlines
Foreword by Peter Harbison, Executive Chairman,
Centre for Asia Pacific Aviation
Foreword by Henry H. Harteveldt, Vice President,
Principal Analyst, Forrester Research, Inc.
Foreword by Pedro Heilbron, Executive President and
Chief Executive Officer, Copa Airlines
Foreword by James Hogan, Chief Executive Officer,
Etihad Airways
Foreword by David V. Jones, President and Chief
Executive Officer, Amadeus IT Group
Foreword by Bob Jordan, Executive Vice President
- Strategy and Planning, Southwest Airlines
Foreword by Alan Joyce, Chief Executive Officer, Qantas
Airways
xxi
XXlll
XXV
XXIX
XXXV
XXXIX
Xli
xliii
xlv
xlix
liii
Looking Bei/ond the Runway
Foreword by Wolfgang Kurth, Member of the Board, Air
Berlin Group, (Former Managing Director
of dba, Hapag-Lloyd Flug Express, and
Hapag-Lloyd Flug)
Foreword by Andrew Lobbenberg, Airline Analyst,
European Transport Equity Research,
Royal Bank of Scotland
Foreword by Samer Majali, Chief Executive Officer, Gulf
Air
Foreword by Hussein Massoud, Chairman and Chief
Executive Officer, Egyptair Holding Company
Foreword by Robert McGeorge, General Counsel,
International Air Transport Association
Foreword by Gary R. Scott, President, Bombardier
Commercial Aircraft
Foreword by Robert Solomon, Senior Vice President
and Chief Marketing Officer, Outrigger
Enterprises Group
Foreword by Andrew B. Steinberg, Partner, Jones
Day, (Former Assistant Secretary
of Transportation for Aviation and
International Affairs, U.S. Department of
Transportation; and Chief Counsel, U.S.
Federal Aviation Administration) ,
Foreword by Junku Yuh, President, Korea Aerospace
University
Iv
lix
Ixi
IXV
Ixix
Ixxiii
Ixxv
XXVll
Ixxxi
Acknowledgements
Ixxxiii
Outlining the Chaos, Evolving Strategies, and the
New Normal
The Chaos
Evolving Strategies
The New Normal
Takeaways
1
5
11
19
Contents vii
2 Learning from Other Struggles: The Auto Industry 21
The Focused Competitors 22
Toyota 22
Porsche 24
Alliances 27
Insights for Airlines 29
The Unfocused Competitors 30
The Detroit Three 30
Insights for Airlines 37
DaimlerChrysler Merger Case Study 39
Insights for Airlines 44
What s Next for the Automakers? 45
The American Automakers 45
The Changing Global Market 49
The Potential Game Changers 51
Fiat and Volkswagen 52
Tata 52
Better Place 53
Insights for Airlines 55
3 Learning from Other Successes: The Customer
Experience Industry 61
Customer Groups 62
Millennials 63
Other Generations 72
Consumer Behavior in Economic Downturns 74
Insights for Airlines 77
Employee Capabilities 87
Processes, Systems and Incentives 99
Case Studies in Consumer Experience 104
In-N-Out Burger 104
Ritz-Carlton 106
Zappos 108
Takeaways for Airlines 113
Looking Beyond the Runway
Innovating around Airline Realities 121
Major Drivers of Innovation 122
Challenging Conventional Thinking 122
Airline Examples Relating to the First Pillar of
Innovation 126
Observing Trends and Experimenting 128
Airline Examples Relating to the Second Pillar of
Innovation 130
Leveraging Competencies and Resources 131
Airline Examples Relating to the Third Pillar of
Innovation 134
Acquiring Supportive Leadership 134
An Airline Example Relating to the Fourth Pillar of
Innovation 138
Business Model Innovation 139
Airline Examples of Business Model Innovation 146
Case Studies in Innovation 149
Cirque du Soleil 149
Mahindra Mahindra 151
Procter Gamble 152
Nintendo 155
Allegiant Air 157
Google 158
Zipcar 160
Insights for Airlines 164
Firing on All Cylinders to Stay Ahead 173
Elevating Business Intelligence, Analytics, and
Agility 173
Value and Pricing 183
Airline Application: Pricing Airline Services Using a
Merchandising Model 191
Insights for Airlines 194
Contents ix
6 Viewing the Changing World Map 197
The Global Economy 197
Four Examples of Growing Economies and
Opportunistic Markets for Businesses 200
Chile 200
Egypt 203
Malaysia 205
Turkey 208
The Paradox of Africa 211
Generalized Pessimistic Perceptions 211
Generalized Optimistic Perceptions 214
Potential Business Opportunities 217
Challenges and Opportunities for Airlines 221
The Paradox of Latin America 228
Generalized Pessimistic Perceptions 229
Generalized Optimistic Perceptions 230
Potential Business Opportunities 232
Challenges and Opportunities for Airlines 234
Takeaways 239
7 Flying with Tailwinds against Headwinds 245
Game-Changing Technologies 246
Transforming Aircraft Technologies to Right-Size and
Re-Shape Networks 246
Transforming Information and Communication
Technologies to Improve Customer Experience and
Operational Efficiency 252
Game-Changing Leadership 254
Closing Thoughts 260
Index 263
About the Author 269
List of Figures
Figure 1.1 Net Profit Margin: The Global Airline
Industry 2
Figure 1.2 Total Premium Traffic and Revenue
Growth 3
Figure 1.3 Global Airline Passenger Traffic and
Capacity 6
Figure 1.4 Emirates Routes from the UK to India
and Australia via Dubai 10
Figure 1.5 World Air Travel Growth Since 1977 17
Figure 3.1 The Three Drivers of Customer
Experience 63
Figure 4.1 Major Drivers of Innovation 123
Figure 4.2 Intercontinental Route Map of TAP
Portugal 135
Figure 4.3 Example of Coordination Among LAN
Partners 148
Figure 5.1 An Analytical Framework for
Monitoring and Responding to
Changing Customer Behavior 174
Figure 6.1 BRIICS, NEKS, and the E7 Countries 199
Figure 6.2 The LAN Network 202
Figure 6.3 An Example of Intercontinental
Connections by AirAsia X 208
Figure 6.4 The Top 19 Passenger-Handling
Airports in Africa, 2008 223
Figure 7.1 Relative Trip Cost vs. Relative Seat-
Mile Cost 247
Figure 7.2 Cash Operating Costs vs. Cost per
Available Seat Mile 250
xii Looking Beyond the Runway
Figure 7.3 Airline Market Capitalization (?M),
June 2009 257
Figure 7.4 Potential Opportunities for
Transatlantic Service by Ryanair 257
Figure 7.5 Percentage Share of (Global) Traffic
(RPMs) 259
List of Figures
Table 6.1 Top City Pairs in Latin America: April
2008 Comparisons vs. April 2007 238
|
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| spellingShingle | Taneja, Nawal K. Looking beyond the runway airlines innovating with best practices while facing realities Airlines Airlines Customer services Automobile industry and trade Aeronautics, Commercial Consumer satisfaction Innovation (DE-588)4027089-0 gnd Innovationsmanagement (DE-588)4161817-8 gnd Luftverkehrsgesellschaft (DE-588)4036559-1 gnd |
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| title | Looking beyond the runway airlines innovating with best practices while facing realities |
| title_auth | Looking beyond the runway airlines innovating with best practices while facing realities |
| title_exact_search | Looking beyond the runway airlines innovating with best practices while facing realities |
| title_full | Looking beyond the runway airlines innovating with best practices while facing realities Nawal K. Taneja |
| title_fullStr | Looking beyond the runway airlines innovating with best practices while facing realities Nawal K. Taneja |
| title_full_unstemmed | Looking beyond the runway airlines innovating with best practices while facing realities Nawal K. Taneja |
| title_short | Looking beyond the runway |
| title_sort | looking beyond the runway airlines innovating with best practices while facing realities |
| title_sub | airlines innovating with best practices while facing realities |
| topic | Airlines Airlines Customer services Automobile industry and trade Aeronautics, Commercial Consumer satisfaction Innovation (DE-588)4027089-0 gnd Innovationsmanagement (DE-588)4161817-8 gnd Luftverkehrsgesellschaft (DE-588)4036559-1 gnd |
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