Business-to-business marketing: relationships, networks & strategies
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford [u.a.]
Oxford Univ. Press
2011
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXVII, 351 S. graph. Darst. |
| ISBN: | 9780199551682 0199551685 |
Internformat
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| 300 | |a XXVII, 351 S. |b graph. Darst. | ||
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-020542545 | ||
Datensatz im Suchindex
| _version_ | 1804143233508311040 |
|---|---|
| adam_text | Outline Contents
Guide
to the book
xxiv
Guide
to the Online Resource Centre
xxvi
Part One: The Organizational Marketing Context
1
1.
The Significance of B2B Marketing
3
2.
Organizational Buying Behaviour
32
Part Two:
Inter-Organizationał
Relationships
&
Networks
63
3.
Inter-Organizational Relationships
65
4.
Marketing Channels
&
Supply Chains
94
5.
Industrial Networks
123
Part Three: Business Marketing Planning
151
6.
B2B Marketing Planning
&
Analysts
153
7.
B2B Marketing Strategies
&
Implementation
183
Part Four: Business Marketing Programmes
211
8.
Business Products
213
9.
Business Services
239
10.
Value
&
Pricing in B2B Markets
265
11.
B2B Marketing Communications
291
12.
Personal Selling
&
Sales Management
317
Index
345
XV
|
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| illustrated | Illustrated |
| indexdate | 2024-07-09T22:44:24Z |
| institution | BVB |
| isbn | 9780199551682 0199551685 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020542545 |
| oclc_num | 698571943 |
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| physical | XXVII, 351 S. graph. Darst. |
| publishDate | 2011 |
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| spelling | Ellis, Nick 1960- Verfasser (DE-588)141466871 aut Business-to-business marketing relationships, networks & strategies Nick Ellis Oxford [u.a.] Oxford Univ. Press 2011 XXVII, 351 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Industrial marketing Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Business-to-Business-Marketing (DE-588)4631075-7 s b DE-604 Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020542545&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Ellis, Nick 1960- Business-to-business marketing relationships, networks & strategies Industrial marketing Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| subject_GND | (DE-588)4631075-7 (DE-588)4123623-3 |
| title | Business-to-business marketing relationships, networks & strategies |
| title_auth | Business-to-business marketing relationships, networks & strategies |
| title_exact_search | Business-to-business marketing relationships, networks & strategies |
| title_full | Business-to-business marketing relationships, networks & strategies Nick Ellis |
| title_fullStr | Business-to-business marketing relationships, networks & strategies Nick Ellis |
| title_full_unstemmed | Business-to-business marketing relationships, networks & strategies Nick Ellis |
| title_short | Business-to-business marketing |
| title_sort | business to business marketing relationships networks strategies |
| title_sub | relationships, networks & strategies |
| topic | Industrial marketing Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| topic_facet | Industrial marketing Business-to-Business-Marketing Lehrbuch |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020542545&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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