Choice-based conjoint analysis: models and designs
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boca Raton, Fla. [u.a.]
CRC Press
2011
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XI, 180 S. Ill. |
| ISBN: | 9781420099966 |
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MARC
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| 245 | 1 | 0 | |a Choice-based conjoint analysis |b models and designs |c Damaraju Raghavarao ; James B. Wiley ; Pallavi Chitturi |
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Record in the Search Index
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| adam_text | Contents
Preface
....................................................................................................................vii
About the Authors
................................................................................................xi
1.
Introduction
.....................................................................................................
ι
1.1
Conjoint Analysis
..................................................................................3
1.2
Discrete Choice Experimentation
.......................................................7
1.3
Random Utility Models
......................................................................10
1.4
The Logistic Model
.............................................................................11
1.5
Contributions of the Book
..................................................................13
2.
Some Statistical Concepts
...........................................................................15
2.1
Principles of Experimental Design
...................................................15
2.2
Experimental versus Treatment Design
..........................................17
2.3
Balanced Incomplete Block Designs and 3-Designs
......................19
2.4
Factorial Experiments
.........................................................................21
2.5
Fractional Factorial Experiments
......................................................25
2.6
Hadamard
Matrices and Orthogonal Arrays
.................................28
2.7
Foldover Designs
.................................................................................31
2.8
Mixture Experiments
.........................................................................32
2.9
Estimation
............................................................................................35
2.9.1
Probability Models
................................................................35
2.9.2
Linear Estimation: Least Squares and Weighted
Least Squares
..........................................................................36
2.9.3
Maximum Likelihood Estimation
.......................................38
2.10
Transformations of the Multinomial Distribution
.........................40
2.11
Testing Linear Hypotheses
................................................................43
3.
Generic Designs
............................................................................................45
3.1
Introduction
.........................................................................................45
3.2
Four Linear Models Used in CA and DCE
......................................45
3.2.1
Brands-Only Models
.............................................................45
3.2.2
Attributes-Only Models
........................................................46
3.2.3
Brand-Plus-Attributes Designs
............................................46
3.2.4
Brand-Plus-Attributes and Selected Two-Way
Interactions Models
...............................................................47
3.3
Brands-Only Designs
.........................................................................47
3.4
Attributes-Only Designs
....................................................................
52
3.5
Brands-Plus-Attributes Designs
........................................................53
3.6
Brands, Attributes, and Interaction Design
.....................................56
iv Contents
3.7
Estimation
and Hypothesis Testing
.................................................72
Appendix
ЗА:
Logit Analysis of Traditional Conjoint Rating
Scale Data
.............................................................................................77
4.
Designs with Ordered Attributes
.............................................................83
4.1
Introduction
.........................................................................................83
4.2
Linear, Quadratic, and Cubic Effects
................................................85
4.2.1
Attributes at Two Levels
.......................................................87
4.2.2
Attributes at Three Levels
....................................................87
4.2.3
Attributes at Four Levels
......................................................87
4.2.4
Attributes at Five Levels
.......................................................88
4.3
Interaction Components: Linear and Quadratic
.............................89
4.4
An Illustration
.....................................................................................90
4.5
Pareto Optimal Designs
.....................................................................94
4.6.
Inferences on Main Effects
................................................................98
4.7
Inferences on Main Effects in 2m Experiments
...............................99
4.8
Inferences on Interactions
................................................................100
4.9
Orthogonal Polynomials
..................................................................101
4.10
Substitution Rate of Attributes
........................................................103
5.
Reducing Choice Set Sizes
........................................................................107
5.1
Introduction
.......................................................................................107
5.2
Subsetting Choice Sets
.....................................................................108
5.3
Subsetting Levels into Overlapping Sets
.......................................108
5.4
Subsetting Attributes into Overlapping Sets
................................110
5.5
Designs Generated from a BIBD
.....................................................
Ill
5.6
Cyclic Construction:
s
Choice Sets of Size
s
Each for an ss
Experiment
.........................................................................................112
5.7
Estimating a Subset of Interactions
................................................113
6.
Availability (Cross-Effects) Designs
......................................................117
6.1
Introduction
.......................................................................................117
6.2
Brands-Only Availability Designs
.................................................119
6.2.1
Relationships between Availability Effects and
Interactions
...........................................................................123
6.2.2
Generating the Design Matrix for an Availability
Design
....................................................................................127
6.3
Portfolio Designs
...............................................................................128
6.3.1
Random Utility Model for Portfolio Choice
.....................129
6.4
Brand and One (or More) Attributes
..............................................135
6.4.1
Brands with One Attribute
.................................................136
6.4.2
One Attribute at Three or More Levels
............................140
6.5
Brands and More than One Attribute
............................................141
6.5.1
General Results for Two or More Attributes with
Two or More Levels
.............................................................142
Contents
7.
Sequential Methods
...................................................................................145
7.1
Introduction
.......................................................................................145
7.2
Sequential Experiment to Estimate All Two- and Three-
Attribute Interactions
.......................................................................146
7.3
Sequential Methods to Estimate Main Effects and
Interactions, Including a Common Attribute in 2m
Experiments
.......................................................................................151
7.4
CA Testing Main Effects and a Two-Factor Interaction
Sequentially
.......................................................................................152
7.5
Interim Analysis
................................................................................153
7.6
Some Sequential Plans for 3m Experiments
...................................153
8.
Mixture Designs
.........................................................................................155
8.1
Introduction
.......................................................................................155
8.2
Mixture Designs: CA Example
.......................................................155
8.3
Mixture Designs: DCE Example
.....................................................158
8.4
Mixture-Amount Designs
...............................................................162
8.5
Other Mixture Designs
....................................................................166
8.6
Mixture Designs: Field Study Illustration
.....................................167
References
...........................................................................................................171
Index
.....................................................................................................................177
|
| any_adam_object | 1 |
| author | Raghavarao, Damaraju Wiley, James B. Chitturi, Pallavi |
| author_facet | Raghavarao, Damaraju Wiley, James B. Chitturi, Pallavi |
| author_role | aut aut aut |
| author_sort | Raghavarao, Damaraju |
| author_variant | d r dr j b w jb jbw p c pc |
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| bvnumber | BV036599976 |
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| dewey-full | 658.8343 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8343 |
| dewey-search | 658.8343 |
| dewey-sort | 3658.8343 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV036599976 |
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| indexdate | 2024-07-09T22:43:53Z |
| institution | BVB |
| isbn | 9781420099966 |
| language | English |
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| physical | XI, 180 S. Ill. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
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| publisher | CRC Press |
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| spelling | Raghavarao, Damaraju Verfasser aut Choice-based conjoint analysis models and designs Damaraju Raghavarao ; James B. Wiley ; Pallavi Chitturi Boca Raton, Fla. [u.a.] CRC Press 2011 XI, 180 S. Ill. txt rdacontent n rdamedia nc rdacarrier Conjoint analysis (Marketing) Consumers' preferences Conjoint Measurement (DE-588)4213629-5 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Diskrete Entscheidung (DE-588)4194151-2 gnd rswk-swf Experimentelle Versuchsforschung (DE-588)4488711-5 gnd rswk-swf Präferenzfunktion (DE-588)4277606-5 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s Präferenzfunktion (DE-588)4277606-5 s Diskrete Entscheidung (DE-588)4194151-2 s Conjoint Measurement (DE-588)4213629-5 s Experimentelle Versuchsforschung (DE-588)4488711-5 s DE-604 Wiley, James B. Verfasser aut Chitturi, Pallavi Verfasser aut Digitalisierung UB Bayreuth application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020520511&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Raghavarao, Damaraju Wiley, James B. Chitturi, Pallavi Choice-based conjoint analysis models and designs Conjoint analysis (Marketing) Consumers' preferences Conjoint Measurement (DE-588)4213629-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Diskrete Entscheidung (DE-588)4194151-2 gnd Experimentelle Versuchsforschung (DE-588)4488711-5 gnd Präferenzfunktion (DE-588)4277606-5 gnd |
| subject_GND | (DE-588)4213629-5 (DE-588)4062644-1 (DE-588)4194151-2 (DE-588)4488711-5 (DE-588)4277606-5 |
| title | Choice-based conjoint analysis models and designs |
| title_auth | Choice-based conjoint analysis models and designs |
| title_exact_search | Choice-based conjoint analysis models and designs |
| title_full | Choice-based conjoint analysis models and designs Damaraju Raghavarao ; James B. Wiley ; Pallavi Chitturi |
| title_fullStr | Choice-based conjoint analysis models and designs Damaraju Raghavarao ; James B. Wiley ; Pallavi Chitturi |
| title_full_unstemmed | Choice-based conjoint analysis models and designs Damaraju Raghavarao ; James B. Wiley ; Pallavi Chitturi |
| title_short | Choice-based conjoint analysis |
| title_sort | choice based conjoint analysis models and designs |
| title_sub | models and designs |
| topic | Conjoint analysis (Marketing) Consumers' preferences Conjoint Measurement (DE-588)4213629-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Diskrete Entscheidung (DE-588)4194151-2 gnd Experimentelle Versuchsforschung (DE-588)4488711-5 gnd Präferenzfunktion (DE-588)4277606-5 gnd |
| topic_facet | Conjoint analysis (Marketing) Consumers' preferences Conjoint Measurement Verbraucherverhalten Diskrete Entscheidung Experimentelle Versuchsforschung Präferenzfunktion |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020520511&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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