APA (7th ed.) Citation

Raghavarao, D., Wiley, J. B., & Chitturi, P. (2011). Choice-based conjoint analysis: Models and designs. CRC Press.

Chicago Style (17th ed.) Citation

Raghavarao, Damaraju, James B. Wiley, and Pallavi Chitturi. Choice-based Conjoint Analysis: Models and Designs. Boca Raton, Fla. [u.a.]: CRC Press, 2011.

MLA (9th ed.) Citation

Raghavarao, Damaraju, et al. Choice-based Conjoint Analysis: Models and Designs. CRC Press, 2011.