APA (7th ed.) Citation

Keegan, S. (2009). Qualitative research: Good decision making through understanding people, cultures and markets. Kogan Page.

Chicago Style (17th ed.) Citation

Keegan, Sheila. Qualitative Research: Good Decision Making Through Understanding People, Cultures and Markets. London [u.a.]: Kogan Page, 2009.

MLA (9th ed.) Citation

Keegan, Sheila. Qualitative Research: Good Decision Making Through Understanding People, Cultures and Markets. Kogan Page, 2009.