Business to business marketing: analysis and practice
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston [u.a.]
Prentice Hall
2011
|
| Edition: | Internat. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XXXI, 512 S. graph. Darst. |
| ISBN: | 9780132479059 0132479052 |
Staff View
MARC
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| 100 | 1 | |a Vitale, Robert P. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Business to business marketing |b analysis and practice |c Robert Vitale, Joseph Giglierano, Waldemar Pfoertsch |
| 250 | |a Internat. ed. | ||
| 264 | 1 | |a Boston [u.a.] |b Prentice Hall |c 2011 | |
| 300 | |a XXXI, 512 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 500 | |a Includes bibliographical references and index | ||
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Record in the Search Index
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|---|---|
| adam_text | BRIEF CONTENTS
Foreword
xxvii
Preface
xxix
Acknowledgments
xxxi
Chapter
1
Introduction to Business-to-Business Marketing
1
Chapter
2
Business-to-Business Environment: Customers, Organizations,
and Markets
28
Chapter
3
Organizational Buying and Buyer Behavior
52
Chapter
4
The Legal and Regulatory Environment
79
Chapter
5
Concepts and Context of Business Strategy
103
Chapter
6
Market Research and Competitive Analysis
124
Chapter
7
Segmenting, Targeting, and Positioning
148
Chapter
8
Developing the Product, Service, and Value of the Offering
173
Chapter
9
Innovation and Competitiveness
200
Chapter
10
Pricing in Business-to-Business Marketing
218
Chapter
11
Business Development and Planning
253
Chapter
12
Business-to-Business Selling: Developing and Managing the
Customer Relationship
279
Chapter
13
Business-to-Business Branding: Creating and Fostering
the Brand
308
Chapter
14
Channel Relationships and Supply Chains
334
Chapter
15
Communicating with the Market
367
Chapter
16
Business Ethics and Crisis Management
399
Cases
Case
1
LastMile Corporation II: Choosing a Development Partner
423
Case
2
B2B E-Commerce in China: The Story of Alibaba.com
427
Case
3
Dow Corning Success in China
442
Case
4
Marketing Plastic Resins: GE and BW II
453
Case
5
Automotive Headlamps II: The Paradigm Shift from Standardized Glass
Sealed Beams to Today s Plastic Custom Designs
464
Case
6
Makrolon: The High-Tech Material
473
Case
7
SENSACON Corporation: High Technology Evolves to High
Volume
486
Index
493
VII
|
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| dewey-full | 658.8/04 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Internat. ed. |
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| id | DE-604.BV036570677 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:43:07Z |
| institution | BVB |
| isbn | 9780132479059 0132479052 |
| language | English |
| lccn | 2010004856 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020491798 |
| oclc_num | 705673429 |
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| owner | DE-703 DE-M347 |
| owner_facet | DE-703 DE-M347 |
| physical | XXXI, 512 S. graph. Darst. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Vitale, Robert P. Verfasser aut Business to business marketing analysis and practice Robert Vitale, Joseph Giglierano, Waldemar Pfoertsch Internat. ed. Boston [u.a.] Prentice Hall 2011 XXXI, 512 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Industrial marketing Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf Business-to-Business-Marketing (DE-588)4631075-7 s DE-604 Giglierano, Joseph J. Sonstige oth Pförtsch, Waldemar A. 1951- Sonstige (DE-588)122907019 oth Digitalisierung UB Bayreuth application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020491798&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Vitale, Robert P. Business to business marketing analysis and practice Industrial marketing Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| subject_GND | (DE-588)4631075-7 |
| title | Business to business marketing analysis and practice |
| title_auth | Business to business marketing analysis and practice |
| title_exact_search | Business to business marketing analysis and practice |
| title_full | Business to business marketing analysis and practice Robert Vitale, Joseph Giglierano, Waldemar Pfoertsch |
| title_fullStr | Business to business marketing analysis and practice Robert Vitale, Joseph Giglierano, Waldemar Pfoertsch |
| title_full_unstemmed | Business to business marketing analysis and practice Robert Vitale, Joseph Giglierano, Waldemar Pfoertsch |
| title_short | Business to business marketing |
| title_sort | business to business marketing analysis and practice |
| title_sub | analysis and practice |
| topic | Industrial marketing Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| topic_facet | Industrial marketing Business-to-Business-Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020491798&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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