Ikonomika i cifrovizacija na elektronnite medii: (media praktiki v Bălgarija i Gărcija)
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Bulgarian |
| Published: |
Sofija
Univ. Izdat. "Sv. Kliment Ochridski"
2009
|
| Edition: | 1. izd. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | In kyrill. Schr., bulg. |
| Physical Description: | 237 S. |
| ISBN: | 9789540728254 |
Staff View
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Record in the Search Index
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|---|---|
| adam_text |
СЪДЪРЖАНИЕ
ПРЕДГОВОР
. 7
Първа глава.
МЕДИА
ИНДУСТРИЯ И ПАЗАР
1.
Медиен пазар и медийна индустрия. Етимология
. 9
2.
Прилагане на индустриалния модел структура-поведение-резултат
в електронните медии
. 12
3.
Глобализация и
медийна индустрия
. 25
3.1.
Медийна концентрация
. 31
3.1.1.
Измерване на медийна концентрация
. 37
3.2.
Медиа
сливания и придобивания
. 42
3.3.
Концентрация и плурализъм
. 46
4.
Ролята на Европейския съюз в регулирането на конкуренцията,
концентрациите и медийната собственост
. 52
Втора глава. РАЗВИТИЕ НА ЕЛЕКТРОННИТЕ МЕДИИ В БЪЛГАРИЯ И ГЪРЦИЯ
1.
Либерализиране на пазара, конкуренция и концентрация
. 62
1.1.
Медии и преход в България
. 62
1.2.
Либерализиране на пазара и концентрация
на медийна собственост в Гърция
. 70
2.
Обществени медии. Етимология
. 89
2.1.
Основни функции на обществените медии
. 93
2.2.
Финансиране
. 103
2.2.1.
Обществено финансиране
. 108
2.2.2.
Търговско финансиране
. 114
2.2.3.
Смесено финансиране
. 115
2.3.
Независимост на обществените оператори
. 117
3.
Структура на радиотелевизионния сектор в България и Гърция
. 120
3.1.
Обществени оператори
. 120
3.1.1.
Организация, управление и финансиране на националните
обществени оператори в България
. 120
3.1.2.
Национални обществени оператори на Гърция
-
ЕРТ АД.
Организация, управление и финансиране
. 133
3.1.3.
Програмни приоритети на обществените оператори
. 138
3.2.
Развитие на частния
медиа
сектор в България и Гърция
. 147
3.2.1.
България
. 147
3.2.2.
Гърция
. 161
Трета глава. ПРЕХОД КЪМ ЦИФРОВИЗАЦИЯ НА ЕЛЕКТРОННИТЕ МЕДИИ
1.
Цифровизация на електронните медии
. 168
2.
Конвергенция
. 173
3.
Развитие на цифровите платформи в Европа
. 182
3.1.
България
. 187
3.2.
Гърция
. 193
3.2.1.
Наземна
цифрова платформа на ЕРТ
. 196
4.
Регулаторни и социални аспекти на прехода
. 199
ЗАКЛЮЧЕНИЕ
. 205
ЛИТЕРАТУРА
. 217 |
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| id | DE-604.BV036569408 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-10T01:07:54Z |
| institution | BVB |
| isbn | 9789540728254 |
| language | Bulgarian |
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| physical | 237 S. |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Univ. Izdat. "Sv. Kliment Ochridski" |
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| spelling | Cvetkova-Kazandzi, Silvija V. 1978- Verfasser (DE-588)141821248 aut Ikonomika i cifrovizacija na elektronnite medii (media praktiki v Bălgarija i Gărcija) Silvija Cvetkova-Kazandzi 1. izd. Sofija Univ. Izdat. "Sv. Kliment Ochridski" 2009 237 S. txt rdacontent n rdamedia nc rdacarrier In kyrill. Schr., bulg. Elektronische Medien (DE-588)4151918-8 gnd rswk-swf Medienwirtschaft (DE-588)4129410-5 gnd rswk-swf Griechenland (DE-588)4022047-3 gnd rswk-swf Bulgarien (DE-588)4008866-2 gnd rswk-swf Bulgarien (DE-588)4008866-2 g Elektronische Medien (DE-588)4151918-8 s Medienwirtschaft (DE-588)4129410-5 s Griechenland (DE-588)4022047-3 g DE-604 Digitalisierung BSBMuenchen application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020490567&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Cvetkova-Kazandzi, Silvija V. 1978- Ikonomika i cifrovizacija na elektronnite medii (media praktiki v Bălgarija i Gărcija) Elektronische Medien (DE-588)4151918-8 gnd Medienwirtschaft (DE-588)4129410-5 gnd |
| subject_GND | (DE-588)4151918-8 (DE-588)4129410-5 (DE-588)4022047-3 (DE-588)4008866-2 |
| title | Ikonomika i cifrovizacija na elektronnite medii (media praktiki v Bălgarija i Gărcija) |
| title_auth | Ikonomika i cifrovizacija na elektronnite medii (media praktiki v Bălgarija i Gărcija) |
| title_exact_search | Ikonomika i cifrovizacija na elektronnite medii (media praktiki v Bălgarija i Gărcija) |
| title_full | Ikonomika i cifrovizacija na elektronnite medii (media praktiki v Bălgarija i Gărcija) Silvija Cvetkova-Kazandzi |
| title_fullStr | Ikonomika i cifrovizacija na elektronnite medii (media praktiki v Bălgarija i Gărcija) Silvija Cvetkova-Kazandzi |
| title_full_unstemmed | Ikonomika i cifrovizacija na elektronnite medii (media praktiki v Bălgarija i Gărcija) Silvija Cvetkova-Kazandzi |
| title_short | Ikonomika i cifrovizacija na elektronnite medii |
| title_sort | ikonomika i cifrovizacija na elektronnite medii media praktiki v balgarija i garcija |
| title_sub | (media praktiki v Bălgarija i Gărcija) |
| topic | Elektronische Medien (DE-588)4151918-8 gnd Medienwirtschaft (DE-588)4129410-5 gnd |
| topic_facet | Elektronische Medien Medienwirtschaft Griechenland Bulgarien |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020490567&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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