APA-Zitierstil (7. Ausg.)

Walker, O. C. (2011). Marketing strategy: A decision-focused approach (7. ed., internat. student ed.). McGraw-Hill/Irwin.

Chicago-Zitierstil (17. Ausg.)

Walker, Orville C. Marketing Strategy: A Decision-focused Approach. 7. ed., internat. student ed. New York, NY: McGraw-Hill/Irwin, 2011.

MLA-Zitierstil (9. Ausg.)

Walker, Orville C. Marketing Strategy: A Decision-focused Approach. 7. ed., internat. student ed. McGraw-Hill/Irwin, 2011.