APA (7th ed.) Citation

Boatwright, P., & Cagan, J. (2010). Built to love: Creating products that captivate customers. Berrett-Koehler Publishers, Inc.

Chicago Style (17th ed.) Citation

Boatwright, Peter, and Jonathan Cagan. Built to Love: Creating Products That Captivate Customers. San Francisco, CA: Berrett-Koehler Publishers, Inc, 2010.

MLA (9th ed.) Citation

Boatwright, Peter, and Jonathan Cagan. Built to Love: Creating Products That Captivate Customers. Berrett-Koehler Publishers, Inc, 2010.

Warning: These citations may not always be 100% accurate.