Ingredient branding: making the invisible visible
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berlin
Springer
2010
|
| Ausgabe: | 1. Aufl. |
| Schlagworte: | |
| Online-Zugang: | BFE01 BTU01 FAN01 FHA01 FHM01 FHN01 FHR01 FKE01 FNU01 HWR01 UBG01 UBR01 UBT01 UBY01 UPA01 Volltext |
| Beschreibung: | 1 Online-Ressource (XX, 393 S.) Ill., graph. Darst., Kt. |
| ISBN: | 9783642042140 |
| DOI: | 10.1007/978-3-642-04214-0 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804143123016712192 |
|---|---|
| any_adam_object | |
| author | Kotler, Philip 1931- Pförtsch, Waldemar A. 1951- |
| author_GND | (DE-588)121409600 (DE-588)122907019 |
| author_facet | Kotler, Philip 1931- Pförtsch, Waldemar A. 1951- |
| author_role | aut aut |
| author_sort | Kotler, Philip 1931- |
| author_variant | p k pk w a p wa wap |
| building | Verbundindex |
| bvnumber | BV036550790 |
| classification_rvk | QP 621 QP 624 |
| collection | ZDB-2-SBE |
| ctrlnum | (OCoLC)699290022 (DE-599)BVBBV036550790 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-642-04214-0 |
| edition | 1. Aufl. |
| format | Electronic eBook |
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| indexdate | 2024-07-09T22:42:39Z |
| institution | BVB |
| isbn | 9783642042140 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020472347 |
| oclc_num | 699290022 |
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| physical | 1 Online-Ressource (XX, 393 S.) Ill., graph. Darst., Kt. |
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| spelling | Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Ingredient branding making the invisible visible Philip Kotler ; Waldemar Pfoertsch 1. Aufl. Berlin Springer 2010 1 Online-Ressource (XX, 393 S.) Ill., graph. Darst., Kt. txt rdacontent c rdamedia cr rdacarrier Produktimage (DE-588)4125196-9 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Markenpolitik (DE-588)4144679-3 s Produktimage (DE-588)4125196-9 s DE-604 Pförtsch, Waldemar A. 1951- Verfasser (DE-588)122907019 aut Erscheint auch als Druck-Ausgabe, Hardcover 978-3-642-04213-3 https://doi.org/10.1007/978-3-642-04214-0 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kotler, Philip 1931- Pförtsch, Waldemar A. 1951- Ingredient branding making the invisible visible Produktimage (DE-588)4125196-9 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4125196-9 (DE-588)4144679-3 (DE-588)4522595-3 |
| title | Ingredient branding making the invisible visible |
| title_auth | Ingredient branding making the invisible visible |
| title_exact_search | Ingredient branding making the invisible visible |
| title_full | Ingredient branding making the invisible visible Philip Kotler ; Waldemar Pfoertsch |
| title_fullStr | Ingredient branding making the invisible visible Philip Kotler ; Waldemar Pfoertsch |
| title_full_unstemmed | Ingredient branding making the invisible visible Philip Kotler ; Waldemar Pfoertsch |
| title_short | Ingredient branding |
| title_sort | ingredient branding making the invisible visible |
| title_sub | making the invisible visible |
| topic | Produktimage (DE-588)4125196-9 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Produktimage Markenpolitik Fallstudiensammlung |
| url | https://doi.org/10.1007/978-3-642-04214-0 |
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