Audience, relevance, and search: targeting Web audiences with relevant content
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ [u.a.]
IBM Press
2010
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| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XXVII, 177 S. Ill. |
| ISBN: | 9780137004201 0137004206 |
Staff View
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Record in the Search Index
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| adam_text | AUDIENCE, RELEVANCE, AND SEARCH
/ MATHEWSON, JAMES
: C2010
TABLE OF CONTENTS / INHALTSVERZEICHNIS
WRITING FOR WEB USERS MIMICS WRITING FOR SEARCH ENGINES
HOW THE WEB MEDIUM HAS EVOLVED FROM ITS PRINT ORIGINS
WRITING RELEVANT CONTENT FOR THE WEB AUDIENCE
DISCOVERING AND USING POPULAR KEYWORDS
ENGAGING WITH WEB VISITORS THROUGH MORE TARGETED SEARCH REFERRALS
DEVELOPING AN OPTIMIZED SITE ARCHITECTURE
GAINING CREDIBILITY THROUGH PAGERANK
CAPTURING SOCIAL- AND RICH-MEDIA OPPORTUNITIES
MEASURING WEB EFFECTIVENESS.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Mathewson, James Donatone, Frank Fishel, Cynthia |
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| discipline | Informatik |
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| indexdate | 2024-07-09T22:42:05Z |
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| isbn | 9780137004201 0137004206 |
| language | English |
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| physical | XXVII, 177 S. Ill. |
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| publisher | IBM Press |
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| spelling | Mathewson, James Verfasser aut Audience, relevance, and search targeting Web audiences with relevant content James Mathewson ; Frank Donatone ; Cynthia Fishel Upper Saddle River, NJ [u.a.] IBM Press 2010 XXVII, 177 S. Ill. txt rdacontent n rdamedia nc rdacarrier Online authorship Web usage mining Web sites Design Web search engines Internet users Internet marketing Telemarketing (DE-588)4215401-7 gnd rswk-swf Telemarketing (DE-588)4215401-7 s DE-604 Donatone, Frank Verfasser aut Fishel, Cynthia Verfasser aut LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020439303&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Mathewson, James Donatone, Frank Fishel, Cynthia Audience, relevance, and search targeting Web audiences with relevant content Online authorship Web usage mining Web sites Design Web search engines Internet users Internet marketing Telemarketing (DE-588)4215401-7 gnd |
| subject_GND | (DE-588)4215401-7 |
| title | Audience, relevance, and search targeting Web audiences with relevant content |
| title_auth | Audience, relevance, and search targeting Web audiences with relevant content |
| title_exact_search | Audience, relevance, and search targeting Web audiences with relevant content |
| title_full | Audience, relevance, and search targeting Web audiences with relevant content James Mathewson ; Frank Donatone ; Cynthia Fishel |
| title_fullStr | Audience, relevance, and search targeting Web audiences with relevant content James Mathewson ; Frank Donatone ; Cynthia Fishel |
| title_full_unstemmed | Audience, relevance, and search targeting Web audiences with relevant content James Mathewson ; Frank Donatone ; Cynthia Fishel |
| title_short | Audience, relevance, and search |
| title_sort | audience relevance and search targeting web audiences with relevant content |
| title_sub | targeting Web audiences with relevant content |
| topic | Online authorship Web usage mining Web sites Design Web search engines Internet users Internet marketing Telemarketing (DE-588)4215401-7 gnd |
| topic_facet | Online authorship Web usage mining Web sites Design Web search engines Internet users Internet marketing Telemarketing |
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