APA (7th ed.) Citation

Mathewson, J., Donatone, F., & Fishel, C. (2010). Audience, relevance, and search: Targeting Web audiences with relevant content. IBM Press.

Chicago Style (17th ed.) Citation

Mathewson, James, Frank Donatone, and Cynthia Fishel. Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content. Upper Saddle River, NJ [u.a.]: IBM Press, 2010.

MLA (9th ed.) Citation

Mathewson, James, et al. Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content. IBM Press, 2010.