From brand vision to brand evaluation: the strategic process of growing and strengthening brands
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Amsterdam [u.a.]
Butterworth-Heinemann
2010
|
| Edition: | 3. ed. |
| Subjects: | |
| Physical Description: | XVI, 376 S. Ill. 23 cm |
| ISBN: | 9781856177733 1856177734 |
Staff View
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV036479735 | ||
| 003 | DE-604 | ||
| 005 | 20100628 | ||
| 007 | t | ||
| 008 | 100601s2010 a||| |||| 00||| eng d | ||
| 015 | |a GBA9C3627 |2 dnb | ||
| 020 | |a 9781856177733 |9 978-1-85617-773-3 | ||
| 020 | |a 1856177734 |9 1-856-17773-4 | ||
| 035 | |a (OCoLC)477290968 | ||
| 035 | |a (DE-599)BVBBV036479735 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-11 |a DE-2070s | ||
| 082 | 0 | |a 658.827 |2 22 | |
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 084 | |a QP 624 |2 sfb | ||
| 100 | 1 | |a De Chernatony, Leslie |e Verfasser |0 (DE-588)129121797 |4 aut | |
| 245 | 1 | 0 | |a From brand vision to brand evaluation |b the strategic process of growing and strengthening brands |c Leslie de Chernatony |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a Amsterdam [u.a.] |b Butterworth-Heinemann |c 2010 | |
| 300 | |a XVI, 376 S. |b Ill. |c 23 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Trademarks | |
| 650 | 4 | |a Product management | |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-020351272 | ||
Record in the Search Index
| _version_ | 1804142979635478528 |
|---|---|
| any_adam_object | |
| author | De Chernatony, Leslie |
| author_GND | (DE-588)129121797 |
| author_facet | De Chernatony, Leslie |
| author_role | aut |
| author_sort | De Chernatony, Leslie |
| author_variant | c l d cl cld |
| building | Verbundindex |
| bvnumber | BV036479735 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)477290968 (DE-599)BVBBV036479735 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01262nam a2200397zc 4500</leader><controlfield tag="001">BV036479735</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20100628 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">100601s2010 a||| |||| 00||| eng d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">GBA9C3627</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781856177733</subfield><subfield code="9">978-1-85617-773-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1856177734</subfield><subfield code="9">1-856-17773-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)477290968</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV036479735</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-11</subfield><subfield code="a">DE-2070s</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.827</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="2">sfb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">De Chernatony, Leslie</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)129121797</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">From brand vision to brand evaluation</subfield><subfield code="b">the strategic process of growing and strengthening brands</subfield><subfield code="c">Leslie de Chernatony</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">3. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Amsterdam [u.a.]</subfield><subfield code="b">Butterworth-Heinemann</subfield><subfield code="c">2010</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVI, 376 S.</subfield><subfield code="b">Ill.</subfield><subfield code="c">23 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Brand name products</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Trademarks</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Product management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-020351272</subfield></datafield></record></collection> |
| id | DE-604.BV036479735 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:40:22Z |
| institution | BVB |
| isbn | 9781856177733 1856177734 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020351272 |
| oclc_num | 477290968 |
| open_access_boolean | |
| owner | DE-11 DE-2070s |
| owner_facet | DE-11 DE-2070s |
| physical | XVI, 376 S. Ill. 23 cm |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| spelling | De Chernatony, Leslie Verfasser (DE-588)129121797 aut From brand vision to brand evaluation the strategic process of growing and strengthening brands Leslie de Chernatony 3. ed. Amsterdam [u.a.] Butterworth-Heinemann 2010 XVI, 376 S. Ill. 23 cm txt rdacontent n rdamedia nc rdacarrier Brand name products Trademarks Product management Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s DE-604 |
| spellingShingle | De Chernatony, Leslie From brand vision to brand evaluation the strategic process of growing and strengthening brands Brand name products Trademarks Product management Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4144679-3 |
| title | From brand vision to brand evaluation the strategic process of growing and strengthening brands |
| title_auth | From brand vision to brand evaluation the strategic process of growing and strengthening brands |
| title_exact_search | From brand vision to brand evaluation the strategic process of growing and strengthening brands |
| title_full | From brand vision to brand evaluation the strategic process of growing and strengthening brands Leslie de Chernatony |
| title_fullStr | From brand vision to brand evaluation the strategic process of growing and strengthening brands Leslie de Chernatony |
| title_full_unstemmed | From brand vision to brand evaluation the strategic process of growing and strengthening brands Leslie de Chernatony |
| title_short | From brand vision to brand evaluation |
| title_sort | from brand vision to brand evaluation the strategic process of growing and strengthening brands |
| title_sub | the strategic process of growing and strengthening brands |
| topic | Brand name products Trademarks Product management Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Brand name products Trademarks Product management Markenpolitik |
| work_keys_str_mv | AT dechernatonyleslie frombrandvisiontobrandevaluationthestrategicprocessofgrowingandstrengtheningbrands |