Marketing management: an Asian perspective
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Singapore [u.a.]
Prentice Hall
2009
|
| Edition: | 5. ed |
| Series: | Pearson one
|
| Subjects: | |
| Item Description: | Includes bibliographical references and index. - Previous ed.: 2006. - Authorized adaptation of: Marketing management / Philip Kotler, Kevin Lane Keller. 13th ed. Upper Saddle River, N.J. : Prentice Hall, c2009 |
| Physical Description: | getr. Zählung Ill., graph. Darst. 28cm |
| ISBN: | 9810679939 9789810679934 |
Staff View
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| geographic | Asien (DE-588)4003217-6 gnd |
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| id | DE-604.BV036472193 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:40:12Z |
| institution | BVB |
| isbn | 9810679939 9789810679934 |
| language | English |
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| physical | getr. Zählung Ill., graph. Darst. 28cm |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Prentice Hall |
| record_format | marc |
| series2 | Pearson one |
| spelling | Marketing management an Asian perspective Philip Kotler .... [et al.] 5. ed Singapore [u.a.] Prentice Hall 2009 getr. Zählung Ill., graph. Darst. 28cm txt rdacontent n rdamedia nc rdacarrier Pearson one Includes bibliographical references and index. - Previous ed.: 2006. - Authorized adaptation of: Marketing management / Philip Kotler, Kevin Lane Keller. 13th ed. Upper Saddle River, N.J. : Prentice Hall, c2009 Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Asien (DE-588)4003217-6 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Asien (DE-588)4003217-6 g Internationales Marketing (DE-588)4125431-4 s Marketingmanagement (DE-588)4168907-0 s DE-604 Kotler, Philip 1931- Sonstige (DE-588)121409600 oth |
| spellingShingle | Marketing management an Asian perspective Marketingmanagement (DE-588)4168907-0 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4125431-4 (DE-588)4003217-6 (DE-588)4522595-3 |
| title | Marketing management an Asian perspective |
| title_auth | Marketing management an Asian perspective |
| title_exact_search | Marketing management an Asian perspective |
| title_full | Marketing management an Asian perspective Philip Kotler .... [et al.] |
| title_fullStr | Marketing management an Asian perspective Philip Kotler .... [et al.] |
| title_full_unstemmed | Marketing management an Asian perspective Philip Kotler .... [et al.] |
| title_short | Marketing management |
| title_sort | marketing management an asian perspective |
| title_sub | an Asian perspective |
| topic | Marketingmanagement (DE-588)4168907-0 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Marketingmanagement Internationales Marketing Asien Fallstudiensammlung |
| work_keys_str_mv | AT kotlerphilip marketingmanagementanasianperspective |