Emotional branding: the new paradigm for connecting brands to people
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Allworth Press
2009
|
| Ausgabe: | Updated and rev. ed |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturangaben und Index Hier auch später erschienene, unveränderte Nachdrucke |
| Beschreibung: | XXXIV, 325 S. zahlr. Ill., graph. Darst. |
| ISBN: | 9781581156720 1581156723 |
Internformat
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Datensatz im Suchindex
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| adam_text |
EMOTIONAL BRANDING THE NEW PARADIGM FOR CONNECTING BRANDS TO PEOPLE BY
MARC GOBE ALLWORTH PRESS NEW YORK TABLE OF CONTENTS V FOREWORD BY SERGIO
ZYMAN IX PREFACE XIII ACKNOWLEDGMENTS XVII INTRODUCTION: EMOTIONAL
BRANDING: FUEL FOR SUCCESS IN THE TWENTY- FIRST CENTURY SECTION I:
RELATIONSHIP - CUSTOMER, CUSTOMER, CUSTOMER! 2 INTRODUCTION: IT'S THE
TWENTY-FIRST CENTURY: DO YOU KNOW WHO YOUR CUSTOMERS ARE? 3 CHAPTER 1: A
GENERATIONAL GAP: TARGETING NEW EMOTIONAL CRITERIA 29 CHAPTER 2:
DISCONNECTION ALERT: THE U.S. MELTING POT IS HOT! 43 CHAPTER 3: WOMEN:
THE NEW "SHOPPERS-IN-CHIEF" 61 CHAPTER 4: GAY AND LESBIAN CONSUMERS:
SINCERITY IS THE BEST POLICY! SECTION 11: SENSORIAL EXPERIENCES - THE
UNCHARTED TERRITORY OF BRANDING 70 INTRODUCTION: A SENSE OF STRATEGY 73
CHAPTER 5: SOUNDS THAT TRANSPORT 79 CHAPTER 6: COLORS THAT MESMERIZE /
SYMBOLS THAT CAPTIVATE 87 CHAPTER 7: TASTES THAT TANTALIZE 93 CHAPTER 8:
SHAPES THAT TOUCH 99 CHAPTER 9: SCENTS THAT SEDUCE 104 CONCLUSION:
SOOTHE THE SENSES: SOME PEACE, PLEASE! SECTION 111: IMAGINATION -
INNOVATION IS A BRAND'S BEST FRIEND! 108 INTRODUCTION: THINKING OUTSIDE
OF THE BOX 109 CHAPTER 10: SENSORY DESIGN: THE NEW BRANDING POWER TOOL
123 CHAPTER 11: EMOTIONALLY CHARGED IDENTITIES: UNFORGETTABLE BRAND
PERSONALITIES 161 CHAPTER 12: RETAILING WITH A PASSION: SENSATIONAL
STORES OF TOMORROW 189 CHAPTER 13: BRAND PRESENCE WITH PRESENCE: A
FRESH, NEW APPROACH 201 CHAPTER 14: EMOTIONAL PACKAGING: THE HALF-SECOND
COMMERCIAL 223 CHAPTER 15: EMOTIONAL ADVERTISING: EXPRESSING REAL
EMOTIONS ONLINE ILL SECTION IV: VISION - INSPIRATION FOR CHANGE: HOW TO
GET THERE FROM HERE 246 INTRODUCTION: E-MOTIONS 249 CHAPTER 16: BRANDING
EMOTIONS ON THE WEB: SOCIAL MEDIA 273 CHAPTER 17: RECIPES FOR EMOTIONAL
BRANDING STRATEGIES 287 CHAPTER 18: KEY TRENDS FOR THE NEW MILLENNIUM
307 CONCLUSION IV |
| any_adam_object | 1 |
| author | Gobé, Marc |
| author_facet | Gobé, Marc |
| author_role | aut |
| author_sort | Gobé, Marc |
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| building | Verbundindex |
| bvnumber | BV036469602 |
| callnumber-first | H - Social Science |
| callnumber-label | HD69 |
| callnumber-raw | HD69.B7 |
| callnumber-search | HD69.B7 |
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| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)750647002 (DE-599)GBV609372157 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
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| discipline | Wirtschaftswissenschaften |
| edition | Updated and rev. ed |
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| spelling | Gobé, Marc Verfasser aut Emotional branding the new paradigm for connecting brands to people by Marc Gobé Updated and rev. ed New York, NY Allworth Press 2009 XXXIV, 325 S. zahlr. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturangaben und Index Hier auch später erschienene, unveränderte Nachdrucke Markenartikel (DE-588)4037584-5 gnd rswk-swf Gefühl (DE-588)4019702-5 gnd rswk-swf Emotionale Produktdifferenzierung (DE-588)4410248-3 gnd rswk-swf Verbraucher (DE-588)4062632-5 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Motivationspsychologie (DE-588)4075001-2 gnd rswk-swf Marktpsychologie (DE-588)4140888-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Emotionale Produktdifferenzierung (DE-588)4410248-3 s Markenartikel (DE-588)4037584-5 s Verbraucherverhalten (DE-588)4062644-1 s Gefühl (DE-588)4019702-5 s Motivationspsychologie (DE-588)4075001-2 s 1\p DE-604 Verbraucher (DE-588)4062632-5 s Marktpsychologie (DE-588)4140888-3 s 2\p DE-604 GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020341311&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
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| title_auth | Emotional branding the new paradigm for connecting brands to people |
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| title_full | Emotional branding the new paradigm for connecting brands to people by Marc Gobé |
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