Relationship marketing: a consumer experience approach
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles [u.a.]
Sage
2010
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Advanced marketing series AMS
|
| Schlagworte: | |
| Beschreibung: | VIII, 202 S. Ill. |
| ISBN: | 9781412931212 9781412931229 |
Internformat
MARC
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|---|---|---|---|
| 001 | BV036460070 | ||
| 003 | DE-604 | ||
| 005 | 20230131 | ||
| 007 | t | ||
| 008 | 100519s2010 a||| |||| 00||| eng d | ||
| 020 | |a 9781412931212 |9 978-1-4129-3121-2 | ||
| 020 | |a 9781412931229 |9 978-1-4129-3122-9 | ||
| 035 | |a (OCoLC)845666805 | ||
| 035 | |a (DE-599)BVBBV036460070 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1050 |a DE-11 |a DE-188 |a DE-M49 | ||
| 082 | 0 | |a 658.812 | |
| 084 | |a QP 620 |0 (DE-625)141911: |2 rvk | ||
| 084 | |a WIR 810f |2 stub | ||
| 084 | |a OEK 740f |2 stub | ||
| 100 | 1 | |a Baron, Steve |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Relationship marketing |b a consumer experience approach |c Steve Baron ; Tony Conway ; Gary Warnaby |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Los Angeles [u.a.] |b Sage |c 2010 | |
| 300 | |a VIII, 202 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Advanced marketing series AMS | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Beziehungsmarketing |0 (DE-588)4789127-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Beziehungsmanagement |0 (DE-588)4326109-7 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Beziehungsmanagement |0 (DE-588)4326109-7 |D s |
| 689 | 0 | 1 | |a Beziehungsmarketing |0 (DE-588)4789127-0 |D s |
| 689 | 0 | 2 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 689 | 1 | 0 | |a Beziehungsmarketing |0 (DE-588)4789127-0 |D s |
| 689 | 1 | |5 DE-188 | |
| 700 | 1 | |a Conway, Tony |e Verfasser |4 aut | |
| 700 | 1 | |a Warnaby, Gary |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-020332005 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804142951041859584 |
|---|---|
| any_adam_object | |
| author | Baron, Steve Conway, Tony Warnaby, Gary |
| author_facet | Baron, Steve Conway, Tony Warnaby, Gary |
| author_role | aut aut aut |
| author_sort | Baron, Steve |
| author_variant | s b sb t c tc g w gw |
| building | Verbundindex |
| bvnumber | BV036460070 |
| classification_rvk | QP 620 |
| classification_tum | WIR 810f OEK 740f |
| ctrlnum | (OCoLC)845666805 (DE-599)BVBBV036460070 |
| dewey-full | 658.812 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.812 |
| dewey-search | 658.812 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften Ökotrophologie |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV036460070 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:39:55Z |
| institution | BVB |
| isbn | 9781412931212 9781412931229 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020332005 |
| oclc_num | 845666805 |
| open_access_boolean | |
| owner | DE-1050 DE-11 DE-188 DE-M49 DE-BY-TUM |
| owner_facet | DE-1050 DE-11 DE-188 DE-M49 DE-BY-TUM |
| physical | VIII, 202 S. Ill. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Sage |
| record_format | marc |
| series2 | Advanced marketing series AMS |
| spelling | Baron, Steve Verfasser aut Relationship marketing a consumer experience approach Steve Baron ; Tony Conway ; Gary Warnaby 1. publ. Los Angeles [u.a.] Sage 2010 VIII, 202 S. Ill. txt rdacontent n rdamedia nc rdacarrier Advanced marketing series AMS Marketing (DE-588)4037589-4 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 s Beziehungsmarketing (DE-588)4789127-0 s Marketing (DE-588)4037589-4 s 1\p DE-604 DE-188 Conway, Tony Verfasser aut Warnaby, Gary Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Baron, Steve Conway, Tony Warnaby, Gary Relationship marketing a consumer experience approach Marketing (DE-588)4037589-4 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Beziehungsmanagement (DE-588)4326109-7 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4789127-0 (DE-588)4326109-7 |
| title | Relationship marketing a consumer experience approach |
| title_auth | Relationship marketing a consumer experience approach |
| title_exact_search | Relationship marketing a consumer experience approach |
| title_full | Relationship marketing a consumer experience approach Steve Baron ; Tony Conway ; Gary Warnaby |
| title_fullStr | Relationship marketing a consumer experience approach Steve Baron ; Tony Conway ; Gary Warnaby |
| title_full_unstemmed | Relationship marketing a consumer experience approach Steve Baron ; Tony Conway ; Gary Warnaby |
| title_short | Relationship marketing |
| title_sort | relationship marketing a consumer experience approach |
| title_sub | a consumer experience approach |
| topic | Marketing (DE-588)4037589-4 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Beziehungsmanagement (DE-588)4326109-7 gnd |
| topic_facet | Marketing Beziehungsmarketing Beziehungsmanagement |
| work_keys_str_mv | AT baronsteve relationshipmarketingaconsumerexperienceapproach AT conwaytony relationshipmarketingaconsumerexperienceapproach AT warnabygary relationshipmarketingaconsumerexperienceapproach |