The AMA handbook of public relations:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY [u.a.]
American Management Association
2010
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| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XIII, 239 S. |
| ISBN: | 9780814415252 0814415253 |
Staff View
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Record in the Search Index
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| adam_text | Titel: The AMA handbook of public relations
Autor: Dilenschneider, Robert L.
Jahr: 2010
CO NTENTS
Foreword by Maria Bartiromo, xi
Acknowledgments, xm
Introduction, 7
SECTION ONE
PREREQUISITES FOR DIGITAL COMMUNICATIONS
1 Websites, 77
2 Blogs and Microblogs, 23
3 Monitoring the Internet, 33
4 Measurement?Why, What, How, 43
5 Internet Risks and Security, 53
SECTION TWO
REACHING OUT
6 Media Relations, 65
7 Trade Media, 79
8 Organizational Communications, 89
DC
Contents
9 Rumor Management, 707
10 Crisis Communications, 777
SECTION THREE
THE BROADER PR SPECTRUM
11 Government Relations, 723
12 Travel and Tourism, 735
13 Investor Relations, 743
14 The Annual Report, 757
SECTION FOUR
MAKING IT HAPPEN
15 Speeches as Unique Signatures, 767
16 Composing Presentations, 777
17 Talk?Formal or Familiar, 787
18 Bylined Material?In All Media, 207
19 Market Research, 277
Afterword by Marshall Loeb, 227
Appendix: Tactics for Keeping Up Digitally, 223
Noteworthy Resources, 225
Index, 227
About the Author, 239
|
| any_adam_object | 1 |
| author | Dilenschneider, Robert L. |
| author_facet | Dilenschneider, Robert L. |
| author_role | aut |
| author_sort | Dilenschneider, Robert L. |
| author_variant | r l d rl rld |
| building | Verbundindex |
| bvnumber | BV036446868 |
| ctrlnum | (OCoLC)845605336 (DE-599)GBV609372823 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| isbn | 9780814415252 0814415253 |
| language | English |
| lccn | 2009037755 |
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| physical | XIII, 239 S. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | American Management Association |
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| spelling | Dilenschneider, Robert L. Verfasser aut The AMA handbook of public relations Robert L. Dilenschneider Handbook of public relations New York, NY [u.a.] American Management Association 2010 XIII, 239 S. txt rdacontent n rdamedia nc rdacarrier Public relations Public relations / United States USA HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020319101&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Dilenschneider, Robert L. The AMA handbook of public relations Public relations Public relations / United States |
| title | The AMA handbook of public relations |
| title_alt | Handbook of public relations |
| title_auth | The AMA handbook of public relations |
| title_exact_search | The AMA handbook of public relations |
| title_full | The AMA handbook of public relations Robert L. Dilenschneider |
| title_fullStr | The AMA handbook of public relations Robert L. Dilenschneider |
| title_full_unstemmed | The AMA handbook of public relations Robert L. Dilenschneider |
| title_short | The AMA handbook of public relations |
| title_sort | the ama handbook of public relations |
| topic | Public relations Public relations / United States |
| topic_facet | Public relations Public relations / United States USA |
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