Internet marketing: reaching customers anytime, anywhere, any platform
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Lombard, IL
Marsh Publications
2010
|
| Series: | A Marsh marketing text
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | VII, 346 S. Ill., graph. Darst. |
| ISBN: | 9780971313033 |
Staff View
MARC
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Record in the Search Index
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| adam_text | INTERNET MARKETING
/ DUPARCQ, PATRICK
: 2009, C2010
TABLE OF CONTENTS / INHALTSVERZEICHNIS
MARKETING IN THE INFORMATION AGE
TECHNOLOGY AND MARKETING STRATEGY
COMPETING WITHOUT BOUNDARIES
MEASURING ONLINE CONSUMER BEHAVIOR
BUILDING CUSTOMER RELATIONSHIPS
ONLINE COMMUNITIES
NEW PRODUCT DEVELOPMENT AND E-ENABLED PRODUCTS
E-ENABLED PRODUCT LAUNCH AND PRODUCT MANAGEMENT
E-ENABLED CHANNEL MANAGEMENT AND ONLINE CHANNELS
ONLINE RETAILING AND PERSONAL SELLING
E-ENABLED PRICING MANAGEMENT
E-ENABLED COMMUNICATIONS MANAGEMENT
E-ENABLED ADVERTISING
FUTURE TECHNOLOGIES AND MARKETING.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| illustrated | Illustrated |
| indexdate | 2024-07-09T22:39:31Z |
| institution | BVB |
| isbn | 9780971313033 |
| language | English |
| lccn | 2009016506 |
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| oclc_num | 705491298 |
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| physical | VII, 346 S. Ill., graph. Darst. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
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| publisher | Marsh Publications |
| record_format | marc |
| series2 | A Marsh marketing text |
| spelling | Duparcq, Patrick Verfasser aut Internet marketing reaching customers anytime, anywhere, any platform Patrick Duparcq, Richard C. Hanna, Paul D. Berger Lombard, IL Marsh Publications 2010 VII, 346 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier A Marsh marketing text Includes bibliographical references and index Internet marketing Online-Marketing (DE-588)7706419-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s DE-604 Hanna, Richard C. Verfasser aut Berger, Paul D. Verfasser aut LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020315317&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Duparcq, Patrick Hanna, Richard C. Berger, Paul D. Internet marketing reaching customers anytime, anywhere, any platform Internet marketing Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)7706419-7 |
| title | Internet marketing reaching customers anytime, anywhere, any platform |
| title_auth | Internet marketing reaching customers anytime, anywhere, any platform |
| title_exact_search | Internet marketing reaching customers anytime, anywhere, any platform |
| title_full | Internet marketing reaching customers anytime, anywhere, any platform Patrick Duparcq, Richard C. Hanna, Paul D. Berger |
| title_fullStr | Internet marketing reaching customers anytime, anywhere, any platform Patrick Duparcq, Richard C. Hanna, Paul D. Berger |
| title_full_unstemmed | Internet marketing reaching customers anytime, anywhere, any platform Patrick Duparcq, Richard C. Hanna, Paul D. Berger |
| title_short | Internet marketing |
| title_sort | internet marketing reaching customers anytime anywhere any platform |
| title_sub | reaching customers anytime, anywhere, any platform |
| topic | Internet marketing Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Internet marketing Online-Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020315317&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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