Fascinate: your 7 triggers to persuasion and captivation
"A book that explores what triggers fascination, and how certain companies, products, and ideas can put those triggers to use"--Provided by publisher
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
HarperBusiness
2010
|
| Schlagworte: | |
| Online-Zugang: | Cover image Inhaltsverzeichnis |
| Zusammenfassung: | "A book that explores what triggers fascination, and how certain companies, products, and ideas can put those triggers to use"--Provided by publisher |
| Beschreibung: | Includes index |
| Beschreibung: | XIV, 266 S. |
| ISBN: | 9780061714702 |
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Datensatz im Suchindex
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|---|---|
| adam_text | / FASCINATE YOUR 7 TRIGGERS^ TO PERSUASION AND CAPTIVATION SALLY
HOGSHEAD AN IMPRINT OFHXRPERCOHMSPUBLISHERS WWW.HARPERCOLLINS.COM
CONTENTS PREFACE: WITCHCRAFT, GREEN PEAS, AND SIGMUND FREUD XI
INTRODUCTION: WHAT IS FASCINATION EXACTLY? XV PART I: FASCINATE OR
FAIL WILL YOU FASCINATE? OR WILL YOU FAIL? THE BIG O: SPEAKING OF
FASCINATION, LET S START WITH SEX, SHALL WE? 3 COCKTAIL LOUNGES AND THE
CANOODLING TANGO * THE MENTAL DIS- ORDER KNOWN AS INFATUATION * ORGASM *
WHEN FASCINATION TURNS INTO OBSESSION * THE SCALE OF INTENSITY *
FETISHES * MEASURING ELBOWS IN A SINGLES BAR * YOUR MHCS * TIPPING THE
STRIPPER YOUR FASCINATING FACE: WHY YOU WERE BORN KNOWING EXACTLY HOW TO
PERSUADE 19 AMAZON JUNGLE TO AMAZON.COM * A BABY S FIRST PARTY TRICK *
THE BOY WHO COULDN T SEE HIS MOTHER S FACE * MONA LISA IS 83 PERCENT
HAPPY * WHY DO HUMANS SMILE? * GIRLS FALL FOR THE FUNNY GUY * THE
PERFECT COMEDIC FACE VI CONTENTS FASCINATION AND THE MEDIA: TRENDS
DRIVING THE NEED FOR A NEW FORM OF PERSUASION 31 THE AMNESIAC AND THE
MAZE * PAPYRUS PRINT ADS * TRENDS DRIV- ING DISTRACTION * RISE OF THE
ADD WORLD * GOLDFISH AND NINE SECONDS * PAYING ATTENTION VS. EARNING
ATTENTION * SHUTTING OUT MESSAGES * THE FASCINATION ECONOMY THE GOLD
HALLMARKS OF A FASCINATING MESSAGE: HOW DO YOU EVALUATE WHETHER
SOMETHING IS FASCINATING? 39 SOME IDEAS TAKE OFF, BUT MOST FIZZLE *
ESPERANTO DEATH SEN- TENCE * GOLD HALLMARKS OF A FASCINATING MESSAGE *
PROVOKING REACTIONS * CREATING ADVOCATES * CULTURAL SHORTHAND * INCIT-
ING CONVERSATION * FORCING COMPETITORS TO REALIGN * SOCIAL REVOLUTIONS *
HYPE * NAMING YOUR BABY WITH GOOGLE * A MAN NAMED DAVID SCOTT HOW
FASCINATING ARE YOU? APPLYING FASCINATION TO YOUR PERSONALITY AND BRAND
49 THE MOST FASCINATING PERSON IN THE ROOM * THE F SCORE * HIGH- SCORING
PERSONALITIES * MORE FASCINATING ISN T ALWAYS BETTER * FASCINATION
VERSUS LIKABILITY OR RESPECT * FAMOUS HIGH- SCORERS * ULTRA-SCORING
PERSONALITIES * LOW-SCORING PERSONALI- TIES * NOT FASCINATING YET? DON T
PANIC, YOU RE ON THE ROAD PART II: THE SEVEN FASCINATION TRIGGERS MEET
YOUR NEW ARSENAL: LUST, MYSTIQUE, ALARM, PRESTIGE, POWER, VICE, AND
TRUST LUST: WHY WE RE SEDUCED BY THE ANTICIPATION OF PLEASURE 69 MARILYN
MONROE S WET VOICE * CRAVING * BUT I WANT IT! * INCREASING DESIRE FOR
BORING BRANDS * STOP THINKING, START FEELING * TESTOSTERONE-DRENCHED
SALIVA * BODY ODOR CONTENTS V H AND VOMIT * MAKE THE ORDINARY MORE
EMOTIONAL * USE ALL FIVE SENSES * GODIVA S CHOCOLIXIR * TEASE AND FLIRT
* THE MONKEY AND THE GRAPE MYSTIQUE: WHY WE RE INTRIGUED BY UNANSWERED
QUESTIONS 85 JAGERMEISTER: THE MOST POPULAR DRINK NOBODY LIKES *
SPARKING CURIOSITY * THE LURE OF CELEBRITY DEATHS * WITHHOLDING CRITICAL
INFORMATION * CHAMPIONSHIP POKER, WHERE A SINGLE GLANCE CAN COST
MILLIONS * MYTHOLOGY * POP ROCKS, BULL TESTICLES, AND THE NUMBER 33 *
STORIES, NOT FACTS * COCA-COLA S SECRET INGREDI- ENT * WHAT S BEHIND THE
VELVET ROPE? * THE KITCHEN INSIDE THE KITCHEN * BUZZKILLS ALARM: WHY WE
TAKE ACTION AT THE THREAT OF NEGATIVE CONSEQUENCES 101 LUKE SULLIVAN S
EPIPHANY * ROLLER COASTERS, ROULETTE WHEELS * DEFINING CONSEQUENCES *
CREATING DEADLINES * GINZU KNIVES AND EXCLAMATION POINTS * WHY WE
PROCRASTINATE * HOW TO IN- CREASE DANGER * THE SUICIDE THAT FAILED * NOT
THE CRISIS MOST LIKELY, BUT THE ONE MOST FEARED * BLOOD ON THE SHOES *
DISTRESS STEERS POSITIVE ACTION * TAP PROJECT PRESTIGE: WHY WE FIXATE ON
SYMBOLS OF RANK AND RESPECT 117 TULIP HYSTERIA * EMBLEMS * BLUE BAKE-OFF
RIBBONS AND PINK MARY KAY CADILLACS * SETTING NEW STANDARDS * THROWING
DOWN THE VODKA GAUNTLET * HARRY WINSTON AND THE CURSED HOPE DIAMOND *
LIMITING AVAILABILITY * ZIP CODES * EARNING IT * A PRESTIGIOUS BLACK
PIECE OF CLOTH POWER: WHY WE FOCUS ON THE PEOPLE AND THINGS THAT CONTROL
US 133 THE GOLD MEDAL THAT COST TOO MUCH * SPECTRUM OF POWER * DOM-
INATION * SUSHI DICTATORS * PROVOKING INFERIORITY COMPLEXES * THE VNI
CONTENTS ALPHA STANCE * CELEBRITY MONKEY PAPARAZZI * CONTROLLING THE EN-
VIRONMENT * THE MOST FASCINATING ORGANIZATION IN THE WORLD? * REWARD AND
PUNISHMENT * POTENT, OR IMPOTENT VICE: WHY WE RE TEMPTED BY FORBIDDEN
FRUIT 149 PROHIBITION, ROCKEFELLER, AND AL CAPONE * EVERYDAY GUILTY
PLEASURES * TABOOS * BAD GIRLS * CONTROVERSY IN LEAVES OF GRASS AND
WHERE S WALDO? * MICHAEL PHELPS AND THE BONG * WHEN TO LEAD OTHERS
ASTRAY * DEFINED ABSOLUTES * THE BLACK BOX EXPERI- MENT * DARE AND JUST
SAY MAYBE * HOW TO OVERCOME VICE * GIVE A WINK * HOW AND WHY
TRADITIONAL COMPANIES SHOULD APPLY VICE TRUST: WHY WE RE LOYAL TO
RELIABLE OPTIONS 167 ITS A WONDERFUL LIFE * FAMILIARITY * THE EXPOSURE
EFFECT * MCNUGGETS, MILK, AND GOLDEN ARCHES * REPEATING AND RETELLING *
HITLER AND THE BIG LIE * AUTHENTICITY * VILLAINS, HEROES, AND YOUR
PERSONAL REPUTATION * THE TIFFANY & CO. SILVER BRACELET * REBUILDING OR
ACCELERATING TRUST * HOW TO UNFASCINATE AN UNHEALTHY MESSAGE * THE
EDIBLE SCHOOLYARD * TRUST FOR BEGINNERS PART III: THE FASCINATION PLAN
OF ATTACK HOW TO MAKE YOUR OWN MESSAGES MORE FASCINATING IDEAS KEPT
UNDER LOCK AND KEY * THREE STAGES * WORKSHOP PRO- GRAM OVERVIEW STAGE 1:
EVALUATION*HOW FASCINATING ARE YOUR COMPANY AND MESSAGE? 193 ARE YOU
REACHING THE GOLD HALLMARKS OF A FASCINATING MES- SAGE? * IDENTIFYING
YOUR PRIMARY TRIGGER * YOUR BRAND S CHEM- ISTRY SET * WHO S GETTING IT
RIGHT, (OR NOT) * SUPERMAN AND SPIDER-MAN CONTENTS IX STAGE 2:
DEVELOPMENT*CREATE AND HEIGHTEN FASCINATION 207 FASCINATION BADGES *
BELL CURVES * THE FRINGE * INCORPORATING NEW TRIGGERS * WHAT IF? *
PRESTIGE AND THE T-SHIRT * JUDGING A BOOK BY ITS TRIGGERS STAGE 3:
EXECUTION*BRINGING YOUR FASCINATION TO LIFE 223 BUILDING INTERNAL
SUPPORT FOR YOUR PLAN * MEASURE, RESEARCH, REEVALUATE * TRACKING YOUR
PROGRESS * REMOVING BARRIERS TO FASCINATION * STILL
FASCINATION-RESISTANT? READ ON. APPENDIX: THE KEITON FASCINATION STUDY
231 HOW MUCH IS FASCINATION WORTH? * HELP YOUR AUDIENCE FEEL FAS-
CINATED, AND FASCINATING * FASCINATION IN ..THE WORKPLACE * IN DECISION
MAKING * IN PERSONAL RELATIONSHIPS * WHAT WE SEEK IN LIFE:
RELATIONSHIPS, TRUST, AND FASCINATION AUTHOR S NOTE 243 FASCINATION AT A
GLANCE 245 SOURCES 251 ACKNOWLEDGMENTS 256 INDEX 251
|
| any_adam_object | 1 |
| author | Hogshead, Sally |
| author_facet | Hogshead, Sally |
| author_role | aut |
| author_sort | Hogshead, Sally |
| author_variant | s h sh |
| building | Verbundindex |
| bvnumber | BV036438711 |
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| ctrlnum | (OCoLC)731106805 (DE-599)BVBBV036438711 |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.80019 |
| dewey-search | 658.80019 |
| dewey-sort | 3658.80019 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| isbn | 9780061714702 |
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| spelling | Hogshead, Sally Verfasser aut Fascinate your 7 triggers to persuasion and captivation Sally Hogshead unlocking the secret triggers of influence, persuasion, and captivation New York HarperBusiness 2010 XIV, 266 S. txt rdacontent n rdamedia nc rdacarrier Includes index "A book that explores what triggers fascination, and how certain companies, products, and ideas can put those triggers to use"--Provided by publisher Marketing / Psychological aspects Advertising / Psychological aspects Psychologie http://www.harpercollins.com/harperimages/isbn/tiff/2/9780061714702.tif Cover image GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020311108&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Hogshead, Sally Fascinate your 7 triggers to persuasion and captivation Marketing / Psychological aspects Advertising / Psychological aspects Psychologie |
| title | Fascinate your 7 triggers to persuasion and captivation |
| title_alt | unlocking the secret triggers of influence, persuasion, and captivation |
| title_auth | Fascinate your 7 triggers to persuasion and captivation |
| title_exact_search | Fascinate your 7 triggers to persuasion and captivation |
| title_full | Fascinate your 7 triggers to persuasion and captivation Sally Hogshead |
| title_fullStr | Fascinate your 7 triggers to persuasion and captivation Sally Hogshead |
| title_full_unstemmed | Fascinate your 7 triggers to persuasion and captivation Sally Hogshead |
| title_short | Fascinate |
| title_sort | fascinate your 7 triggers to persuasion and captivation |
| title_sub | your 7 triggers to persuasion and captivation |
| topic | Marketing / Psychological aspects Advertising / Psychological aspects Psychologie |
| topic_facet | Marketing / Psychological aspects Advertising / Psychological aspects Psychologie |
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