Build a brand in 30 days: the brand strategy guru
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chichester
Capstone
2010
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXI, 336 S. graph. Darst. |
| ISBN: | 9781907312427 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804142908157198336 |
|---|---|
| adam_text | Titel: Build a brand in 30 days
Autor: Middleton, Simon
Jahr: 2010
Contents
Introduction
DAY 1 What your brand is and what your brand isn t
DAY 2 Your brand benchmark test
DAY 3 Finding your authentic purpose
DAY 4 Ambition and desire: what do you actually
want from this?
DAY 5 From personal ambitions to rational intent:
brand strategy
REAL BRAND STORY: bpha
DAY 6 Talent: recognizing it and developing it
DAY 7 Establishing your brand values
REAL BRAND STORY: Adnams
DAY 8 Putting your brand in context: finding out
what s out there
DAY 9 and 10 Use your imagination
REAL BRAND STORY: BeWILDerwood
DAY 11 Who don t you want to sell to?
DAY 12 Exploring your brand through the six-legged
spider
DAY 13 Refining your unique brand essence
DAY 14 Understanding brand positioning
REAL BRAND STORY: Bray s Cottage Pork Pies
xvi Contents
DAY 15 Creating the narrative
THE EXPERT VIEW: Tracy Kenny, Aviva
DAY 16 Your brand name: how to get it right and
how to avoid pitfalls
REAL BRAND STORY: Voluntary Norfolk
DAY 17 Creating the internal brand positioning
statement
DAY 18 Shaping the external brand positioning line
REAL BRAND STORY: Anthony Nolan
DAY 19 Nurturing your greatest resource: you
DAY 20 Do-it-yourself media relations
THE EXPERT VIEW: Gordon Maw, MAW
Communications
REAL BRAND STORY: Jess Morgan
DAY 21 How not to waste your advertising budget
THE EXPERT VIEW: Chris Murphy, Chairman,
balloon dog
DAY 22 Making your brand come alive online
THE EXPERT VIEW: Mark Cook, Marketing
Director, Further Search Marketing
THE EXPERT VIEW: Stephanie Diamond,
President, Digital Media Works, Inc.
THE EXPERT VIEW: Fiona Ryder, Chief
Executive Officer, StreamExchange
DAY 23 A brilliant brand at every touch-point
REAL BRAND STORY: Mr. Site
Contents xvii
DAY 24 Design matters
THE EXPERT VIEW: Scott Poulson, founder of
Special Design Studio
DAY 25 Your personal brand behaviour
DAY 26 How to get your staff to live your brand
THE EXPERT VIEW: Caroline Rust, owner of
WorkShopsWork
DAY 27 Why cheaper isn t always better
DAY 28 What to do when your brand gets things
wrong
DAY 29 Brand extension: opportunities and dangers
REAL BRAND STORY: What makes Pret
special?
DAY 30 Next steps
MY REAL BRAND STORY: Hemsby
Newport
References and further reading
Real Brand Story and Expert View
Contributors
Brand Strategy Guru Speaking and
Consultancy
|
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| author_facet | Middleton, Simon |
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| building | Verbundindex |
| bvnumber | BV036430759 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)917794858 (DE-599)BVBBV036430759 |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV036430759 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:39:14Z |
| institution | BVB |
| isbn | 9781907312427 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020303341 |
| oclc_num | 917794858 |
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| physical | XXI, 336 S. graph. Darst. |
| publishDate | 2010 |
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| spelling | Middleton, Simon Verfasser aut Build a brand in 30 days the brand strategy guru Simon Middleton 1. publ. Chichester Capstone 2010 XXI, 336 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Produktmanagement (DE-588)4125960-9 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Marketing (DE-588)4037589-4 s Marke (DE-588)4074577-6 s Produktmanagement (DE-588)4125960-9 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020303341&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Middleton, Simon Build a brand in 30 days the brand strategy guru Marketing (DE-588)4037589-4 gnd Marke (DE-588)4074577-6 gnd Produktmanagement (DE-588)4125960-9 gnd Markenpolitik (DE-588)4144679-3 gnd |
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| title | Build a brand in 30 days the brand strategy guru |
| title_auth | Build a brand in 30 days the brand strategy guru |
| title_exact_search | Build a brand in 30 days the brand strategy guru |
| title_full | Build a brand in 30 days the brand strategy guru Simon Middleton |
| title_fullStr | Build a brand in 30 days the brand strategy guru Simon Middleton |
| title_full_unstemmed | Build a brand in 30 days the brand strategy guru Simon Middleton |
| title_short | Build a brand in 30 days |
| title_sort | build a brand in 30 days the brand strategy guru |
| title_sub | the brand strategy guru |
| topic | Marketing (DE-588)4037589-4 gnd Marke (DE-588)4074577-6 gnd Produktmanagement (DE-588)4125960-9 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Marketing Marke Produktmanagement Markenpolitik |
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