Basic marketing research: a decision-making approach
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. [u.a.]
Pearson Education
2009
|
| Edition: | 3. ed. |
| Subjects: | |
| Physical Description: | 671 S. Ill., graph. Darst. Buch und CD u.d.T.: SPSS 16.0 brief guide |
| ISBN: | 9780135024140 0135024145 |
Staff View
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Record in the Search Index
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| id | DE-604.BV036430686 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:39:14Z |
| institution | BVB |
| isbn | 9780135024140 0135024145 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020303270 |
| oclc_num | 917795000 |
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| physical | 671 S. Ill., graph. Darst. Buch und CD u.d.T.: SPSS 16.0 brief guide |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Pearson Education |
| record_format | marc |
| spelling | Malhotra, Naresh K. Verfasser (DE-588)139970096 aut Basic marketing research a decision-making approach Naresh K Malhotra SPSS 16.0 brief guide 3. ed. Upper Saddle River, N.J. [u.a.] Pearson Education 2009 671 S. Ill., graph. Darst. Buch und CD u.d.T.: SPSS 16.0 brief guide txt rdacontent n rdamedia nc rdacarrier Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marketingforschung (DE-588)4200055-5 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Malhotra, Naresh K. Basic marketing research a decision-making approach Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4200055-5 |
| title | Basic marketing research a decision-making approach |
| title_alt | SPSS 16.0 brief guide |
| title_auth | Basic marketing research a decision-making approach |
| title_exact_search | Basic marketing research a decision-making approach |
| title_full | Basic marketing research a decision-making approach Naresh K Malhotra |
| title_fullStr | Basic marketing research a decision-making approach Naresh K Malhotra |
| title_full_unstemmed | Basic marketing research a decision-making approach Naresh K Malhotra |
| title_short | Basic marketing research |
| title_sort | basic marketing research a decision making approach |
| title_sub | a decision-making approach |
| topic | Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Marketingforschung |
| work_keys_str_mv | AT malhotranareshk basicmarketingresearchadecisionmakingapproach AT malhotranareshk spss160briefguide |