APA-Zitierstil (7. Ausg.)

Malhotra, N. K. (2009). Basic marketing research: A decision-making approach (3. ed.). Pearson Education.

Chicago-Zitierstil (17. Ausg.)

Malhotra, Naresh K. Basic Marketing Research: A Decision-making Approach. 3. ed. Upper Saddle River, N.J. [u.a.]: Pearson Education, 2009.

MLA-Zitierstil (9. Ausg.)

Malhotra, Naresh K. Basic Marketing Research: A Decision-making Approach. 3. ed. Pearson Education, 2009.